David Levy, the longtime former chairman of Turner Networks, was named co-CEO and partner of Horizon Sports & Experiences, a newly launched marketing agency under brand giant Horizon Media, on Monday. Levy, also founder of Back Nine Ventures Llc, will team up with former Momentum Worldwide President and CEO Chris Weil in the new venture, […]

Crypto derivatives exchange FTX launched in 2019 and reached a valuation of $32 billion in just three years – now the rocket ride is ending in Chapter 11 bankruptcy. Along the way, the company — fueled by trading fee revenue from the mainstream crypto boom during the pandemic — has spent a lot of money […]

New Jersey (USA) – The Sports Marketing Intelligence Software Market report is an in-depth market monitor with a comprehensive assessment of the challenges faced by the manufacturers in the current scenario to achieve a new round of growth. As manufacturers in the sports marketing intelligence software industry have shifted towards digitization and data-driven solutions, it […]

California (USA) – The Sports Marketing Intelligence Software market research is an intelligence report with meticulous efforts to study the correct and valuable information. The data that has been examined is made considering the top existing players and upcoming competitors. The business strategies of key players and new industries entering the market are studied in […]

NEW DELHI: Sports marketing firm Baseline Ventures has onboarded wrestler Vinesh Phogat and will exclusively represent all commercial rights for her. The company stated that she was the only female wrestler from India to have won multiple medals at the World Wrestling Championships and is part of the Phogat family which has produced several female […]

Real Sports, a sports marketing agency owned by JetSynthesys, has announced a partnership with India’s top badminton player, Saina Nehwal. The company will seek new opportunities for Nehwal to discover and develop its brand image both in India and globally. The partnership with the 2012 Olympic medalist is quite important for the company. Real Sports […]

Seven years ago, Tomes Auto Group changed its approach to advertising. “We decided we only wanted TV advertising involving sporting events, because people are connected; their eyeballs are glued to the screen,” says Brandon Tomes, president of Tomes Auto Group and its dealerships in Texas. Today, sports marketing remains a key way to reach consumers. […]

Personalization is a proven way to boost engagement while gathering valuable insights into existing audiences – and is proving to be a key driver for the sports industry, says Rawnet’s Harry Daniel. For brands looking to score points through digital marketing, personalization is a winning long-term business strategy. Personalizing user experience (UX) through websites and […]

GRAND ISLAND, Neb. (KSNB) – A familiar face is in a different place on Grand Island. Diane Rouzee, the former Northwest volleyball coaching legend who coached the Vikings for 34 years, retired in the spring. Today, a few months later, she is embarking on a new adventure. Rouzee is now head of sports marketing for […]

GRAND ISLAND, Neb. (KSNB) – A former Grand Island teacher and coach is now taking on a new role with Grand Island Tourism. Diane Rouzee has been appointed head of sports marketing at Grand Island Tourism. This position will facilitate relationships with associations, regional events and national events to develop the sport tourism activity in […]

Source: YMU The following was sent to Inven Global as a press release. London, UK – September 21, 2022 – YMU today announces the integration ofleading sports, games and entertainment marketing agency, Digital Sports Mgmt(DSM), in their YMU Sports global division. This exciting expansion sees YMU acquire a majority stake in DSM and marks thethe […]

Canyon Bicycles has appointed Stefan Wyman as head of sports marketing, responsible for brand relationships with athletes, pro teams and ambassadors. Wyman, who has 20 years of experience in the cycling industry, has previously managed professional cycling teams, worked for component suppliers and worked in the road, gravel, cyclocross and mountain bike industries. . Most […]

TLA Worldwide today announced the launch of Wildcard, a new creative and content arm within the Australian sports marketing agency. The formation of Wildcard comes as TLA invests in its dedicated creative offering following its success in major creative campaigns, including Victoria Bitter’s VB for Men and Carlton Draft’s The Carlton Draft. Led by Managing […]

Responsibilities: Northern State University is inviting applications for a full-time, tenure-track faculty position in Sports Marketing and Administration within the Department of Sports Science. Responsibilities include face-to-face and online teaching of undergraduate and graduate courses in a learner-centered environment, undergraduate/graduate research, mentoring of graduate students, scholarly activities and service to the university and the community. […]

The introduction of Web3 and emerging extended reality (XR) solutions are creating new ways for brands to connect with audiences. Additionally, XR infrastructures enable a digital space that connects fans. Additionally, many marketing teams are using immersive technologies such as real-time 3D engines (RT3D), non-fungible tokens (NFT), metaverse services, and smart glasses to drive user […]

Raja Rajamannar, Director of Marketing and Communications and President of Healthcare Business, Mastercard Mastercard on Monday signed an agreement with the Board of Control for Cricket in India (BCCI), replacing Paytm to become the title sponsor of all international cricket matches (women’s and men’s) hosted at home. The rights are believed to have been […]

Mastercard on Monday signed an agreement with the Board of Control for Cricket in India (BCCI), replacing Paytm to become the title sponsor of all international cricket matches (women’s and men’s) hosted at home. The rights are believed to have been reallocated at the same price of Rs 3.8 crore per game. Along with international […]

South Carolina student-athletes will get a boost in their NIL efforts thanks to a new partnership between Gamecock Athletics and Everett Sports Marketing that will create an NIL agency within the Department of Athletics called Park Ave, South Carolina , announced on Tuesday. Everett Sports Marketing represents NFL stars Mac Jones, Jonathan Taylor and Nick […]

South Carolina becomes the first major university athletic department to partner with a sports marketing agency to create an in-house name, image and likeness company, where Gamecock athletes will have free access to transaction facilitation services , content and brand generation. The school has engaged Everett Sports Management (ESM) to launch Park Ave, an exclusive […]

Nova Lanktree retired after a 36-year sports marketing career in Chicago, most recently with Octagon. Nova Lanktree retired after a 36-year sports marketing career in Chicago, most recently with Octagon. Read less Nova Lanktree, from Chicago, is retiring after a distinguished career. And there is a Business of Food connection! by: Steve Alexander Job : […]

With more than twenty years of experience in the sportand the entertainment industry, All Fields Sports Marketing (AFS) has been tapped by Lime Rock Park to lead the sponsorship and partnership efforts of the venerable race track. “AFS was a natural fit for us as we entered the second year of the new ownership and […]

Strengths Among the cryptocurrencies tracked by CoinMarketCap, the best performer of the week was Flow, up 47.93%. Cryptocurrency companies have committed more than $2.4 billion to sports marketing in the past 18 months, according to data compiled by Bloomberg. Binance Holdings has signed deals with soccer icon Cristiano Ronaldo and the […]

Yahoo Finance’s Josh Schafer breaks down a new report that found crypto companies have spent billions on sports marketing. Video transcript [MUSIC PLAYING] SEANA SMITH: Crypto sports sponsorships are making headlines in the down year for the industry. Bloomberg published a report indicating that cryptocurrency companies have committed over $2.4 billion to sports marketing in […]

By Yasser Madriz, Miles Indest and Ryan Frankel (August 3, 2022, 1:54 p.m. EDT) — A New Orleans Pelicans National Basketball Association star recently obtained summary judgment against his former marketing agency for claims of trade secret filed against him in the United States District Court for the Intermediate District of North Carolina.[1] At the […]

Wolff Sports is the sports marketing agency with the most sponsorships in Brazilian football, having signed more than 103 contracts with clubs in its 16 years of existence, including the “big four”: São Paulo, Palmeiras , Corinthians and Santos. An agile agency, without bureaucracy, with Sponsoring as its core business, according to its own creator. […]

History links JMUSports.com feature by Maya Waid From the moment his uncle started teaching him to play volleyball, Elisabeth Helmich knew she had a future in the sport. Now, as she explores opportunities in sports marketing and digital media while training for her junior season with the James Madison volleyball team, […]

Boca Raton, Fla., July 27, 2022 – Atlantic International Capital Digital Asset Group (AIC) is ready to provide a portfolio of financial products and services that drive innovative and personalized crypto sponsorship solutions. Given the universal appeal of sports, Crypto has exploded onto the scene as the leading sports sponsorship category. With the sporting population […]

People with disabilities and adapted athletes are still underrepresented in sports marketing. For The Drum’s Sports Marketing Deep Dive, Sofia Ewuraesi Bodger, senior strategist at AnalogFolk Amsterdam, takes a look at which brands are at the forefront of change and how to keep up with them. While the global sports market has reached a value […]

At a recent roundtable with some of the top sports marketers in the business, hosted by The Drum Network, our panel closed the show with a sports favourite: a little anticipation. For The Drum’s Sports Marketing Deep Dive, we’ve compiled their answers to the question: What trend will shape the next decade in this rapidly […]

Is sponsorship lagging behind other sports marketing channels? Yes, says TrunkBBI Managing Director Adam Britton, but it doesn’t have to be. For The Drum’s Sports Marketing Deep Dive, Britton tells us where the evolving sponsorship space is heading next. As I sit in my place at Villa Park watching my beloved Aston Villa, it’s not […]

About 40 years ago, when Rick Dudley left brand marketing to go into sports marketing, his boss at Richardson–Vicks chastised him for “spoiling his career”. Having since held senior marketing positions in three of the biggest stick and ball leagues during their most expansive periods of growth, and spent the past 20 years running Octagonthe […]

The cryptocurrency crash has weighed on investors, exchanges and now the sports industry. Once seen as a saving grace for revenue-hungry sports leagues emerging from the pandemic, crypto marketing spending has – in some cases – become an empty promise as some sponsorships appear to be on the fence amid several companies filing the balance […]

Sports Marketing Surveys (SMS) has announced the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Zeidler, a former rugby player and rower and current golfer with experience in big and small business, has been identified as the best candidate to continue the momentum in driving SMS after the sad passing […]

Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Geoff, a former rugby player and current rower and golfer, with extensive experience in both large and small businesses, has been identified as the best candidate to continue the momentum of SMS […]

Marc Williams, sports marketing pioneer and former senior executive of three of the world’s biggest sports brands – Champs Sports, Reebok and Footaction – has joined Pacific University’s College of Business as director of the new Center for Entrepreneurship, Sports and Entertainment . . Williams was recently named one of the 100 Most Influential Black […]

At the Delhi edition of e4m’s Pitch CMO Summit 2022, a powerful panel tackled the topic “Data & Sports – A Winning Partnership for Fans & Brands” to understand the role of big data in sports marketing. While the session was chaired by Jai Lala, CEO of Zenith India, the panelists were Gaurav Nijhawan, VP […]

Brian Brokowski of Allison+Partners Allison+Partners, a San Francisco-based global public relations and marketing communications firm with an office in San Diego, announced the launch of Allison+Sports, a sports marketing specialty. A statement from the company said: “The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships […]

By DAVID TEEL Richmond Times-Dispatch As an aspiring college basketball player raised near Raleigh, North Carolina, Kadin Shedrick was acutely aware of the sport’s social and economic influence, especially in ACC country. He saw Duke, North Carolina and Virginia win national championships in five seasons from 2015 to 2019. He saw players such as Duke’s […]

DAVID TEEL Richmond Times-Dispatch As an aspiring college basketball player raised near Raleigh, North Carolina, Kadin Shedrick was acutely aware of the sport’s social and economic influence, especially in ACC country. He saw Duke, North Carolina and Virginia win national championships in five seasons from 2015 to 2019. He saw players such as Duke’s Jahlil […]

Following the recent crypto market crash, major cryptocurrency companies have started to preserve funds by cutting marketing costs. What happened: Coinbase PIECE OF MONEY, Crypto.com CRO/USD and FTX FTT/USD experienced significant capital outflows following the recent stock market crash. According to Cryptonews, these companies subsequently reduced their spending on sports advertising and reduced their hiring. […]

Sports agency: Athlete-owned sports organizations: Naomi Osaka has taken a big step by recruiting Nick Kyrgios for her sports marketing agency EVOLVE. But the tennis superstar is not alone. Gerard Pique, Michael Jordan, Ravi Shastri and even MS Dhoni have had a fair share of experience dealing with their own sports marketing agencies. Follow Sports […]

Sport is big business. Whether you watch football, rugby, tennis or motor racing, you will find in the high flight a range of technologies are deployed to improve athlete well-being terms and techniques. As such, to ensure that the sport remains in the public eye, there is a wide range of sports marketing trends that […]

To strengthen its in-house brand marketing division, sports agency Excel Sports Management acquired Game Seven, a creative and experiential marketing agency focused on sports and culture. Game Seven has worked on campaigns for clients including Nike, Foot Locker, Timberland, Oakley, Bleacher Report, Instagram, TikTok, Meta and Spotify. Red Bull, Under Armour, PWC and sports video […]

In today’s climate of changing privacy laws and cookieless tracking, sports brands face enormous marketing challenges. It will become more difficult to create relevant content for your fans and optimize targeting for your business. Based on the pattern of previous updates and changes, if your organization doesn’t start adapting ad processes and getting fan data […]

Members of the McMinnville Tourism Development Board approved sports tourism, but declined a mural. “I’m not against the murals, but I think we’re good right now,” said Tourism Development Board member Christy Ross. That sentiment was echoed by the other members, vocally and by nods, as they declined an offer from Virginia artist Cheyenne Marcus […]

New JerseyNew Jersey, June 08, 2022 A2Z Market Research has published a new study on Global Sports Marketing Intelligence Tool covering the micro level of analysis by competitors and key business segments (2022-2029). The Global Sports Marketing Intelligence tool explores a comprehensive study on various segments such as opportunities, size, development, innovation, sales and overall […]

Written by Sports Marketeer Vinit Karnik, the book was launched as part of a knowledge series India’s sports management college, the International Institute of Sports Management (IISM), on Monday launched a book on sports marketing in the country as part of a series. The first book titled “Business of Sports: The Winning Formula for Success”, […]

Do you know the sports marketing campaign? It is not an alienated concept but rather a strategy used to promote sporting events and sports teams. Sports marketing is integrated with the commercial segment and is one of the most effective ways to promote sports around the world by organizing universal events. More professionally, it is […]

In fiscal year 2021, there were around 17 million esports viewers in India. Image: Shutterstock OWith an ever-growing community on its back, esports platforms are aggressively attracting brand partners with the promise of better reach, better access, and better engagement. Brands are also increasing their spending, which has already doubled in the past two […]

AUSTIN, Texas and SAN FRANCISCO–(BUSINESS WIRE)–June 2, 2022– KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that industry leader Ann Rodriguez has joined the board. of administration of the company. Ann brings over 20 years of experience managing sports marketing spend for both […]

Ann brings two decades of experience working for and with major leagues, teams and brands across the global sports ecosystem AUSTIN, Texas and SAN FRANCISCO, June 02, 2022–(BUSINESS WIRE)–KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that the industry leader , Ann Rodriguez, […]

CHARLOTTE, North Carolina–(BUSINESS WIRE)–Sleepme Inc., the parent company of sleep technology brand ChiliSleep, launched a partnership on Tuesday, May 31 with Mooresville-based sports marketing and management agency Clear 28. The agency is working with two of NASCAR’s brightest young stars in drivers Cole Custer and Noah Gragson as well as some of motorsport’s biggest brands. […]

Ebony Barbosa knows what it takes to compete as a top-notch athlete. She was an outstanding athlete in three sports at Allen High School, then played Division I volleyball at Youngstown State. It’s no wonder she says, “Growing up, sport was everything to me. It was my passion. » While in college, Barbosa also developed […]

The concept of creating shared value between sports teams, local communities and fan communities is stronger than ever. Image: Shutterstock OWhether you’re an athlete or a sports fan, follow an individual team or player, or watch once in a while, sports will bring out your team spirit and give you inspiration and hope in […]

Whether you’re an athlete or sports fan yourself, follow an individual team or player, or just watch once in a while, sports will bring out your team spirit and inspire you. or hope immeasurably. Sports brands play a very important role in the lives of their fans, which means they need to think about how […]

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The sports field helps create a unique connection and following like no other. Image: Kalpak Pathak/Hindustan Times via Getty Images India has two great loves: sports and Bollywood. It is a language that unites the whole country and brings such a diverse nation to life through a unified feeling. The Indian sports industry is […]

The sports field helps create a unique connection and following like no other. Image: Kalpak Pathak/Hindustan Times via Getty Images India has two great loves: sports and Bollywood. It is a language that unites the whole country and brings such a diverse nation to life through a unified feeling. The Indian sports industry is […]

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Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, has released “Fans are Changing the Game,” its 2022 Global Sports Marketing Report. Report reveals new behaviors fans have adopted during the pandemic to connect with the sports and teams they follow, whether through increased social media activity, betting, co-watching, or more . The […]

The pandemic has changed the way fans consume sports: digital has taken center stage and experiences are more immersive with tools like a metaverse. Image: Shutterstock Jhe Covid-19 pandemic disrupted the sports industry as live events came to a halt for a good two years. This unprecedented event changed the way fans consumed sports […]

The Ghana League Clubs Association (GHALCA) announced that it has partnered with Accra University of Professional Studies to offer an Executive Certificate course in Sports Marketing and Administration for Administrators. GHALCA covered 60% of the actual cost, making it accessible to interested parties and expected to attract a large number of people on board. The […]

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Sports fans entering stadiums and arenas are being introduced to an increasingly crowded realm of fintech and crypto logos, prompting incumbent banks to rethink their sponsorship strategies. The sports marketing market offers businesses a way to get their brands in front of a large and engaged audience. Financial services firms spent more than $770 million […]

The COVID-19 pandemic has disrupted the sports industry as live events have come to a halt for a good two years. This unprecedented event changed the way fans consumed sports content, pushing sports marketing companies to devise ways to make sports more engaging and personal in the virtual world. Storyboard18 sports marketing experts and media […]

“We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.” OANDA has become the Official Jersey Sleeve Patch Partner of the New York Red Bulls after signing a multi-year partnership. The deal marks the Forex broker’s first foray into sports marketing for the award-winning global […]

Sports Marketing Surveys (SMS) has announced that Robert Cobain will be the company’s new head of audits in Europe. Cobain’s arrival further strengthens SMS’s retail audit offering, with the company planning to launch outdoor and running retail audits in Q3 2022, and also explore opportunities for further bicycle retail audits in Europe. SMS leverages the […]

Sports Marketing: Former ITV Network CEO Varun Kohli joins Sporty Solutionz as CEO, to lead all SSPL companies- In a milestone in the sports marketing industry, Varun Kohli has joined sports marketing and media rights firm Sporty Solutionz (P) Ltd. as the new CEO. Kohli will support all SSPL group companies including Sports Media Unit […]

In a milestone in the sports marketing industry, Varun Kohli has joined sports marketing and media rights firm Sporty Solutionz (P) Ltd. as the new CEO. Kohli will support all SSPL group companies, including Sports Media Unit InsideSport. Kohli has a very distinguished media career in leadership positions over the past 27 years in leading […]

As the world becomes more digital, the ability to engage consumers and drive sales has intensified. Compared to life at the turn of the 20th century, there are dozens of additional hobbies that the general public can choose to pursue. And getting people to watch now takes more skill than it did a generation ago. […]

The integrated data-driven approach includes the launch of an acquired performance scorecard SAN FRANCISCO–(BUSINESS WIRE)–Allison+Partners today announced the launch of Allison+Sports, a sports marketing specialty that leverages deep relationships with media and influencers and works in collaboration with operations existing brand marketing tools to increase the value of communications. The specialty will work with existing […]

SAN FRANCISCO–(BUSINESS WIRE)–Allison+Partners today announced the launch of Allison+Sports, a sports marketing specialty that leverages deep relationships with media and influencers and works in conjunction with brands’ existing marketing operations to increase the value of communications. The specialty will work with existing and planned brand sports sponsorships, athlete and celebrity sponsorships and other marketing relationships […]

KNLTB wants to make Padel more visible to a wide audience with new major sponsor EY Accountants and consultancy organization EY will be the main sponsor of KNLTB Padel for the next three years. Through joint investments and activities with EY and its founding partners, the Tennis Association aims to further professionalize the sport and […]

Sports marketers should not underestimate the positive effects these giant social media platforms can bring to the business. In today’s digital landscape, scrolling through social media is one of, if not the most popular activity for smartphone and desktop device owners, but especially for mobile users. In fact, in the United States alone, more than […]

NEW YORK, March 31, 2022 /PRNewswire/ — As an Official Global Partner of Manchester City Football Club, TECNO has launched the world’s first-ever immersive mobile augmented reality (AR) experience in the world of football. The campaign, dubbed #AnnounceYourself, was an unprecedented AR experience that ran successfully throughout January and February 2022. #AnnounceYourself: Empowering Fans to […]

NEW YORK, March 31, 2022 /PRNewswire/ — As an Official Global Partner of Manchester City Football Club, TECNO has launched the world’s first-ever immersive mobile Augmented Reality (AR) experience in the world of football. The campaign, dubbed #AnnounceYourself, was an unprecedented AR experience that ran successfully throughout January and February 2022. TECNO×ManCity #AnnounceYourself AR #AnnounceYourself: […]

Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Soccer Media Solutions Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Smeke: Best rivalry in sports marketing before Cristiano and Messi was Karpov vs Kasparov The most extensive duel in chess […]

Representative image (iStock) OLX Autos has partnered with Star Sports which is broadcasting TATA IPL 2022. The partnership will involve OLX Autos leveraging the Fall of Wickets feature and DRS (Decision Review System) in IPL 2022 over 74 matches to showcase the brand of contextual manner. Media agency OLX Autos Wavemaker is spearheading media buying […]

Today’s guest columnist is Alex Beckman, Founder and CEO of GameOn Technology. The way sports teams interact with their fans is changing rapidly. For decades, marketers have worked to a fixed schedule built around traditional seasonality: preseason build-up, then big fashionable games, star signings, and the playoffs. More at Sportico.com Plus, it’s all been built […]

Today’s guest columnist is Alex Beckman, Founder and CEO of GameOn Technology. The way sports teams interact with their fans is changing rapidly. For decades, marketers have worked to a fixed schedule built around traditional seasonality: preseason build-up, then big fashionable games, star signings, and the playoffs. Plus, it’s all been built around a small […]

The silence before a balloon flies into the skylight. Waiting to see if “World Record” flashes on the stadium screen. Time out with the score tied and only a few seconds remaining. In these moments, fans unite regardless of race, age, gender or nationality. It’s no wonder sports are the most effective way to reach […]

MILWAUKEE, March 21, 2022 /PRNewswire-PRWeb/ — Mayfield Sports Marketing, a leading sports marketing agency in Oconomowoc, WIannounced an exclusive autograph deal with longtime Philadelphia Eagles head coach Dick Vermeil. Radtke Sportsone of the nation’s most trusted sports and entertainment memorabilia companies, has partnered with them in this exciting endeavor. The deal was signed following Vermeil’s […]

Nordica has announced the formation of a new North American sports marketing team to serve as the company’s foundation to provide streamlined communication and top-notch service to the North American racing, freeskiing and pro communities, announced the company this week. “Through this restructuring, we will build a strategic organizational framework that modernizes our approach and […]

The change is certainly not new, but its impact is rarely as large – or accelerated – as what the world has seen in the past two years. For the sports industry, the return of fans to live events in the middle of 2021 was cheered by all, but life has changed too much during […]

OKX, a spot and derivative cryptocurrency exchange, is the latest in the industry to venture into the world of sports. The company recently signed a sponsorship deal with Premier League champions Manchester City, with the deal covering their men’s, women’s and esports teams. The organizations will collaborate to deliver many “experiences” to OKX’s customer base, […]