Wolff Sports is the sports marketing agency with the most sponsorships in Brazilian football, having signed more than 103 contracts with clubs in its 16 years of existence, including the “big four”: São Paulo, Palmeiras , Corinthians and Santos. An agile agency, without bureaucracy, with Sponsoring as its core business, according to its own creator. […]
History links JMUSports.com feature by Maya Waid From the moment his uncle started teaching him to play volleyball, Elisabeth Helmich knew she had a future in the sport. Now, as she explores opportunities in sports marketing and digital media while training for her junior season with the James Madison volleyball team, […]
The confetti was barely stopping falling at Hard Rock Stadium in Miami, Florida, where the Kansas City Chiefs won the NFL’s 52nd Super Bowl, and many players were struggling with one of the most critical questions of their lives: what could it mean if the game was their last? With a typical NFL career lasting […]
Boca Raton, Fla., July 27, 2022 – Atlantic International Capital Digital Asset Group (AIC) is ready to provide a portfolio of financial products and services that drive innovative and personalized crypto sponsorship solutions. Given the universal appeal of sports, Crypto has exploded onto the scene as the leading sports sponsorship category. With the sporting population […]
How youo Find the sports career that suits you Sport is an exciting field in which many of us have dreamed of having a job since we were children. Unfortunately, not everyone can be a superstar athlete on a professional sports team. However, just because you’re not an athlete doesn’t mean you can’t have a […]
JD Sports set to match last year’s record £654m profit as demand for sportswear remains strong Sales in the first five months of 2022 were 5% ahead of the same period last year Pre-tax profit of £654.7m for the year, up from £324m a year ago By Sadie Whitelocks for MailOnline Published: 4:05 a.m. EDT, […]
People with disabilities and adapted athletes are still underrepresented in sports marketing. For The Drum’s Sports Marketing Deep Dive, Sofia Ewuraesi Bodger, senior strategist at AnalogFolk Amsterdam, takes a look at which brands are at the forefront of change and how to keep up with them. While the global sports market has reached a value […]
At a recent roundtable with some of the top sports marketers in the business, hosted by The Drum Network, our panel closed the show with a sports favourite: a little anticipation. For The Drum’s Sports Marketing Deep Dive, we’ve compiled their answers to the question: What trend will shape the next decade in this rapidly […]
Is sponsorship lagging behind other sports marketing channels? Yes, says TrunkBBI Managing Director Adam Britton, but it doesn’t have to be. For The Drum’s Sports Marketing Deep Dive, Britton tells us where the evolving sponsorship space is heading next. As I sit in my place at Villa Park watching my beloved Aston Villa, it’s not […]
About 40 years ago, when Rick Dudley left brand marketing to go into sports marketing, his boss at Richardson–Vicks chastised him for “spoiling his career”. Having since held senior marketing positions in three of the biggest stick and ball leagues during their most expansive periods of growth, and spent the past 20 years running Octagonthe […]
History links Bronx, NY – The Sports Business Institute (SBI) hosted a week-long sports career camp for high school students June 21-24 at Fordham University Westchester Campus in West Harrison, NY. WFUV’s Bobby Ciafardini speaks to students Students registered for the week-long event were high school students from the New York […]
Sports Marketing Surveys (SMS) has announced the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Zeidler, a former rugby player and rower and current golfer with experience in big and small business, has been identified as the best candidate to continue the momentum in driving SMS after the sad passing […]
Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Geoff, a former rugby player and current rower and golfer, with extensive experience in both large and small businesses, has been identified as the best candidate to continue the momentum of SMS […]
Marc Williams, sports marketing pioneer and former senior executive of three of the world’s biggest sports brands – Champs Sports, Reebok and Footaction – has joined Pacific University’s College of Business as director of the new Center for Entrepreneurship, Sports and Entertainment . . Williams was recently named one of the 100 Most Influential Black […]
Brian Brokowski of Allison+Partners Allison+Partners, a San Francisco-based global public relations and marketing communications firm with an office in San Diego, announced the launch of Allison+Sports, a sports marketing specialty. A statement from the company said: “The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships […]
By DAVID TEEL Richmond Times-Dispatch As an aspiring college basketball player raised near Raleigh, North Carolina, Kadin Shedrick was acutely aware of the sport’s social and economic influence, especially in ACC country. He saw Duke, North Carolina and Virginia win national championships in five seasons from 2015 to 2019. He saw players such as Duke’s […]
DAVID TEEL Richmond Times-Dispatch As an aspiring college basketball player raised near Raleigh, North Carolina, Kadin Shedrick was acutely aware of the sport’s social and economic influence, especially in ACC country. He saw Duke, North Carolina and Virginia win national championships in five seasons from 2015 to 2019. He saw players such as Duke’s Jahlil […]
JD Sports posted a “record” pre-tax profit of £947.2 million in FY22, more than double the previous record set in the year to February 1, 2020. The group recorded a strong sportswear retail performance in the UK and the Republic of Ireland in particular, with profits in this area reaching £471.2 million, and strong sales […]
Following the recent crypto market crash, major cryptocurrency companies have started to preserve funds by cutting marketing costs. What happened: Coinbase PIECE OF MONEY, Crypto.com CRO/USD and FTX FTT/USD experienced significant capital outflows following the recent stock market crash. According to Cryptonews, these companies subsequently reduced their spending on sports advertising and reduced their hiring. […]
Sports agency: Athlete-owned sports organizations: Naomi Osaka has taken a big step by recruiting Nick Kyrgios for her sports marketing agency EVOLVE. But the tennis superstar is not alone. Gerard Pique, Michael Jordan, Ravi Shastri and even MS Dhoni have had a fair share of experience dealing with their own sports marketing agencies. Follow Sports […]
Sport is big business. Whether you watch football, rugby, tennis or motor racing, you will find in the high flight a range of technologies are deployed to improve athlete well-being terms and techniques. As such, to ensure that the sport remains in the public eye, there is a wide range of sports marketing trends that […]
To strengthen its in-house brand marketing division, sports agency Excel Sports Management acquired Game Seven, a creative and experiential marketing agency focused on sports and culture. Game Seven has worked on campaigns for clients including Nike, Foot Locker, Timberland, Oakley, Bleacher Report, Instagram, TikTok, Meta and Spotify. Red Bull, Under Armour, PWC and sports video […]
Members of the McMinnville Tourism Development Board approved sports tourism, but declined a mural. “I’m not against the murals, but I think we’re good right now,” said Tourism Development Board member Christy Ross. That sentiment was echoed by the other members, vocally and by nods, as they declined an offer from Virginia artist Cheyenne Marcus […]
Sports Business Institute (SBI), an organization of accomplished leaders working with students and aspiring professionals to pursue fulfilling careers in sports, today announced that it will hold its first-ever summer career camp at Fordham University Westchester Campus in Harrison, New York. SMALL FALLS, NJ, June 10, 2022 /PRNewswire-PRWeb/ — The Sports Business Institute (SBI), an […]
New JerseyNew Jersey, June 08, 2022 A2Z Market Research has published a new study on Global Sports Marketing Intelligence Tool covering the micro level of analysis by competitors and key business segments (2022-2029). The Global Sports Marketing Intelligence tool explores a comprehensive study on various segments such as opportunities, size, development, innovation, sales and overall […]
Written by Sports Marketeer Vinit Karnik, the book was launched as part of a knowledge series India’s sports management college, the International Institute of Sports Management (IISM), on Monday launched a book on sports marketing in the country as part of a series. The first book titled “Business of Sports: The Winning Formula for Success”, […]
In fiscal year 2021, there were around 17 million esports viewers in India. Image: Shutterstock OWith an ever-growing community on its back, esports platforms are aggressively attracting brand partners with the promise of better reach, better access, and better engagement. Brands are also increasing their spending, which has already doubled in the past two […]
AUSTIN, Texas and SAN FRANCISCO–(BUSINESS WIRE)–June 2, 2022– KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that industry leader Ann Rodriguez has joined the board. of administration of the company. Ann brings over 20 years of experience managing sports marketing spend for both […]
Ann brings two decades of experience working for and with major leagues, teams and brands across the global sports ecosystem AUSTIN, Texas and SAN FRANCISCO, June 02, 2022–(BUSINESS WIRE)–KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that the industry leader , Ann Rodriguez, […]
CHARLOTTE, North Carolina–(BUSINESS WIRE)–Sleepme Inc., the parent company of sleep technology brand ChiliSleep, launched a partnership on Tuesday, May 31 with Mooresville-based sports marketing and management agency Clear 28. The agency is working with two of NASCAR’s brightest young stars in drivers Cole Custer and Noah Gragson as well as some of motorsport’s biggest brands. […]
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Ebony Barbosa knows what it takes to compete as a top-notch athlete. She was an outstanding athlete in three sports at Allen High School, then played Division I volleyball at Youngstown State. It’s no wonder she says, “Growing up, sport was everything to me. It was my passion. » While in college, Barbosa also developed […]
The concept of creating shared value between sports teams, local communities and fan communities is stronger than ever. Image: Shutterstock OWhether you’re an athlete or a sports fan, follow an individual team or player, or watch once in a while, sports will bring out your team spirit and give you inspiration and hope in […]
Whether you’re an athlete or sports fan yourself, follow an individual team or player, or just watch once in a while, sports will bring out your team spirit and inspire you. or hope immeasurably. Sports brands play a very important role in the lives of their fans, which means they need to think about how […]
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The sports field helps create a unique connection and following like no other. Image: Kalpak Pathak/Hindustan Times via Getty Images India has two great loves: sports and Bollywood. It is a language that unites the whole country and brings such a diverse nation to life through a unified feeling. The Indian sports industry is […]
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Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, has released “Fans are Changing the Game,” its 2022 Global Sports Marketing Report. Report reveals new behaviors fans have adopted during the pandemic to connect with the sports and teams they follow, whether through increased social media activity, betting, co-watching, or more . The […]
The pandemic has changed the way fans consume sports: digital has taken center stage and experiences are more immersive with tools like a metaverse. Image: Shutterstock Jhe Covid-19 pandemic disrupted the sports industry as live events came to a halt for a good two years. This unprecedented event changed the way fans consumed sports […]
The Ghana League Clubs Association (GHALCA) announced that it has partnered with Accra University of Professional Studies to offer an Executive Certificate course in Sports Marketing and Administration for Administrators. GHALCA covered 60% of the actual cost, making it accessible to interested parties and expected to attract a large number of people on board. The […]
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Sports fans entering stadiums and arenas are being introduced to an increasingly crowded realm of fintech and crypto logos, prompting incumbent banks to rethink their sponsorship strategies. The sports marketing market offers businesses a way to get their brands in front of a large and engaged audience. Financial services firms spent more than $770 million […]
The COVID-19 pandemic has disrupted the sports industry as live events have come to a halt for a good two years. This unprecedented event changed the way fans consumed sports content, pushing sports marketing companies to devise ways to make sports more engaging and personal in the virtual world. Storyboard18 sports marketing experts and media […]
“We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.” OANDA has become the Official Jersey Sleeve Patch Partner of the New York Red Bulls after signing a multi-year partnership. The deal marks the Forex broker’s first foray into sports marketing for the award-winning global […]
Sports Marketing Surveys (SMS) has announced that Robert Cobain will be the company’s new head of audits in Europe. Cobain’s arrival further strengthens SMS’s retail audit offering, with the company planning to launch outdoor and running retail audits in Q3 2022, and also explore opportunities for further bicycle retail audits in Europe. SMS leverages the […]
Broadcaster Chris Kamara is leaving Sky Sports at the end of the season after 24 years. The 64-year-old presenter and former footballer recently revealed he had developed apraxia of speech disorder alongside an existing thyroid problem. “My long career at Sky Sports has never been like a job. I’ve had a wonderful 24 years at […]
Sports Marketing: Former ITV Network CEO Varun Kohli joins Sporty Solutionz as CEO, to lead all SSPL companies- In a milestone in the sports marketing industry, Varun Kohli has joined sports marketing and media rights firm Sporty Solutionz (P) Ltd. as the new CEO. Kohli will support all SSPL group companies including Sports Media Unit […]
In a milestone in the sports marketing industry, Varun Kohli has joined sports marketing and media rights firm Sporty Solutionz (P) Ltd. as the new CEO. Kohli will support all SSPL group companies, including Sports Media Unit InsideSport. Kohli has a very distinguished media career in leadership positions over the past 27 years in leading […]
As the world becomes more digital, the ability to engage consumers and drive sales has intensified. Compared to life at the turn of the 20th century, there are dozens of additional hobbies that the general public can choose to pursue. And getting people to watch now takes more skill than it did a generation ago. […]
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The integrated data-driven approach includes the launch of an acquired performance scorecard SAN FRANCISCO–(BUSINESS WIRE)–Allison+Partners today announced the launch of Allison+Sports, a sports marketing specialty that leverages deep relationships with media and influencers and works in collaboration with operations existing brand marketing tools to increase the value of communications. The specialty will work with existing […]
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SAN FRANCISCO–(BUSINESS WIRE)–Allison+Partners today announced the launch of Allison+Sports, a sports marketing specialty that leverages deep relationships with media and influencers and works in conjunction with brands’ existing marketing operations to increase the value of communications. The specialty will work with existing and planned brand sports sponsorships, athlete and celebrity sponsorships and other marketing relationships […]
KNLTB wants to make Padel more visible to a wide audience with new major sponsor EY Accountants and consultancy organization EY will be the main sponsor of KNLTB Padel for the next three years. Through joint investments and activities with EY and its founding partners, the Tennis Association aims to further professionalize the sport and […]
Sports marketers should not underestimate the positive effects these giant social media platforms can bring to the business. In today’s digital landscape, scrolling through social media is one of, if not the most popular activity for smartphone and desktop device owners, but especially for mobile users. In fact, in the United States alone, more than […]
It’s been nine years since EA Sports shelved the beloved NCAA Football video game franchise. But with the NCAA allowing student-athletes to enjoy their Name, Image and Likeness (NIL), the door has reopened for the game. The next installment of NCAA Football is slated for summer 2023 and will be the first to present JMU […]
NEW YORK, March 31, 2022 /PRNewswire/ — As an Official Global Partner of Manchester City Football Club, TECNO has launched the world’s first-ever immersive mobile augmented reality (AR) experience in the world of football. The campaign, dubbed #AnnounceYourself, was an unprecedented AR experience that ran successfully throughout January and February 2022. #AnnounceYourself: Empowering Fans to […]
NEW YORK, March 31, 2022 /PRNewswire/ — As an Official Global Partner of Manchester City Football Club, TECNO has launched the world’s first-ever immersive mobile Augmented Reality (AR) experience in the world of football. The campaign, dubbed #AnnounceYourself, was an unprecedented AR experience that ran successfully throughout January and February 2022. TECNO×ManCity #AnnounceYourself AR #AnnounceYourself: […]
Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Soccer Media Solutions Jose Eshkenazi Publicidad en canchas de futbol Jose Eshkenazi Smeke: Best rivalry in sports marketing before Cristiano and Messi was Karpov vs Kasparov The most extensive duel in chess […]
Representative image (iStock) OLX Autos has partnered with Star Sports which is broadcasting TATA IPL 2022. The partnership will involve OLX Autos leveraging the Fall of Wickets feature and DRS (Decision Review System) in IPL 2022 over 74 matches to showcase the brand of contextual manner. Media agency OLX Autos Wavemaker is spearheading media buying […]
Today’s guest columnist is Alex Beckman, Founder and CEO of GameOn Technology. The way sports teams interact with their fans is changing rapidly. For decades, marketers have worked to a fixed schedule built around traditional seasonality: preseason build-up, then big fashionable games, star signings, and the playoffs. More at Sportico.com Plus, it’s all been built […]
Today’s guest columnist is Alex Beckman, Founder and CEO of GameOn Technology. The way sports teams interact with their fans is changing rapidly. For decades, marketers have worked to a fixed schedule built around traditional seasonality: preseason build-up, then big fashionable games, star signings, and the playoffs. Plus, it’s all been built around a small […]
The silence before a balloon flies into the skylight. Waiting to see if “World Record” flashes on the stadium screen. Time out with the score tied and only a few seconds remaining. In these moments, fans unite regardless of race, age, gender or nationality. It’s no wonder sports are the most effective way to reach […]
MILWAUKEE, March 21, 2022 /PRNewswire-PRWeb/ — Mayfield Sports Marketing, a leading sports marketing agency in Oconomowoc, WIannounced an exclusive autograph deal with longtime Philadelphia Eagles head coach Dick Vermeil. Radtke Sportsone of the nation’s most trusted sports and entertainment memorabilia companies, has partnered with them in this exciting endeavor. The deal was signed following Vermeil’s […]
March 16, 2022 5:59 p.m. Job : March 16, 2022 5:59 p.m. Update: March 16, 2022 6:33 p.m. Central Men’s Basketball takes on Westosha Central on Friday after the 1:35 game ahead of them for the WIAA Division 2 Semi-Final. It will be a big test, but before Central left for Madison, they had another […]
Nordica has announced the formation of a new North American sports marketing team to serve as the company’s foundation to provide streamlined communication and top-notch service to the North American racing, freeskiing and pro communities, announced the company this week. “Through this restructuring, we will build a strategic organizational framework that modernizes our approach and […]
The change is certainly not new, but its impact is rarely as large – or accelerated – as what the world has seen in the past two years. For the sports industry, the return of fans to live events in the middle of 2021 was cheered by all, but life has changed too much during […]
OKX, a spot and derivative cryptocurrency exchange, is the latest in the industry to venture into the world of sports. The company recently signed a sponsorship deal with Premier League champions Manchester City, with the deal covering their men’s, women’s and esports teams. The organizations will collaborate to deliver many “experiences” to OKX’s customer base, […]
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Former professional footballer Wout Holverda developed severe dementia as a result of his football career, specialists from UMC Amsterdam established after his death in December. They think the headers played an important role in this. This is the first time that such a strong link has been established between the sporting career of a Dutch […]
Through his company, Moyal strives to make everyone feel supported and championed in terms of a player’s or brand’s goals.Arielle Moyal Longtime agent Arielle Moyal is starting her own sports marketing business, Moyal Enterprises, after being in the industry for over 16 years. The launch of the Los Angeles-based company comes after Moyal previously helped […]
INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]
INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]
INDIANAPOLIS, February 18, 2022 /PRNewswire/ — Each March, the NFL Combine sets the future of football in motion as a global onslaught of talent embarks on the next stage of their careers. But the success stories from Indianapolis are not limited to young men in pads. Those who frequent the Global Conference on Sports Careers […]
Esticast Research has published a global research report on Sports Marketing Intelligence Software Market. This report presents an in-depth analysis of the size, share, SWOT analysis, future progress expansion, industry growth, key development strategies and market trend dynamics of Tinplate Packaging, which includes drivers, restraints, opportunities prevailing in the industry by product type, application, key […]
Sports Marketing Intelligence Software Market the research includes a comprehensive review of market rivals, along with trading history, financial status, and SWOT analysis. This industry is very competitive, with many major competitors as well as smaller companies. The Sports Marketing Intelligence Software Market studies include a detailed government summary along with growth trend assessment of […]
By Marc Hostutler Posted: 11:53 PM EST Feb 9, 2022Updated: 10:41 a.m. EST Feb 10, 2022 Image via WPSU. Charles Blockson. As a child, Norristown native Charles Blockson was told by a teacher that his heritage had no history worth learning, writes Avi Wolfman-Arent for Billy Penn. “Negroes are born to serve white people,” said […]
A new Glasgow-based branding, marketing and PR agency specializing in the sports and fitness industries has launched within the Tried&True Group. With other locations in Harrogate, London and Sunderland, the agency will offer marketing and public relations, content creation and management, SEO and web development services tailored to clients in the sports industry. Called CHEAT, […]
A new branding, marketing and public relations agency specializing in the sports and fitness industries has been launched within the Tried&True group. CHEAT will offer marketing and public relations, content creation and management, SEO and web development services specifically tailored to clients in the sports industry. The agency is launching with several clients already on […]
Sport is a booming industry. With people tuning in to live sporting events, as well as people paying to watch the action in person, there’s a lot to come out of this lucrative business. So, are you looking to join this booming industry? Well, you are not alone! In fact, you will be matched against […]
The University of the West Indies (UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new Certificate Program in Sports Marketing. On Jan. 25, at a ceremony hosted by the UWI Cave Hill campus, themed “Commitment to Cricket,” the university’s assistant dean of athletics, Amanda Reifer, made the announcement on behalf […]
Restaurant chain Denny’s took the opportunity to feature student-athletes in an effort to continue to impact young diners while maintaining the momentum of their strong sports marketing game. With all eyes soon turning to hoops in next month’s March Madness, Denny’s is teaming up with Stanford junior forward Fran Belibi as part of its ongoing […]
The Houston Dash has named sports marketing executive Jessica O’Neill as team president, the Dash announced today. It will be featured in a virtual press conference this afternoon at 2 p.m. CST. O’Neill joins the Dash after spending the previous nine years with the Carolina Panthers and Charlotte FC. In her most recent role as […]
Sports André Gioannetti 22 hours ago Caribbean Premier League CEO Pete Russell (FILE) – The University of the West Indies (UWI) has partnered with the Hero Caribbean Premier League (CPL) to offer a new certificate program in Sports Marketing, starting in June. The Assistant Dean of the Faculty of Athletics at UWI, Amanda Reifer, made […]
GET A SAMPLE REPORTBUY THE FULL REPORT Global Sports Marketing Intelligence Software Market research is an intelligence report with meticulous efforts undertaken to study the correct and valuable information. The data that has been reviewed takes into account both existing top players and upcoming competitors. The business strategies of key players and new industries entering […]
In 2021, crypto exchanges have chosen a new marketing battleground: professional sports. Binance, Coinbase, Crypto.com, and FTX have all signed several sports sponsorship deals, but none of them have been as aggressive as FTX. Within eight months, FTX signed deals with the Miami Heat (for stadium naming rights), Major League Baseball (official crypto exchange, including […]
The Hero Caribbean Premier League (CPL) and the University of the West Indies (UWI) have partnered to launch a sports marketing course that will give students across the Caribbean an accredited qualification while benefiting from the knowledge of key Hero CPL staff. In a statement on Tuesday, the CPL said the course was created by […]
A lifelong interest in sport has taken Susan Kolb from the football grounds in South Somerset County to her current role as Director of Sport at Cowl College in Frederick, Maryland. Along the way, those experiences as an athlete, coach and administrator have helped the 34-year-old Springs native balance hard work and athletic discipline with […]
CPL 2022: Caribbean Premier League Sports Marketing Course – The Hero Caribbean Premier League (CPL) and the University of the West Indies (UWI) have partnered to launch a sports marketing course that will give students across the Caribbean an accredited qualification while benefiting from the knowledge of key Hero CPL staff. CPL 2022: Caribbean Premier […]
Tony Mullins will treat star of the stay Princess Zoe to a new “mini-race” in preparation for the $2.5 million Longines Red Sea Turf Handicap at next month’s Saudi Cup meeting. The hugely popular Irish mare will gallop at Leopardstown after the Dublin Racing Festival set up on the track the first weekend in February. […]
The Hero Caribbean Premier League (CPL) and the University of the West Indies (UWI) have partnered to launch a sports marketing course that will give students across the Caribbean an accredited qualification while benefiting from the knowledge of key Hero CPL staff. The course was created by the Faculty of Sports at UWI and the […]
After the pandemic delayed my first season of college soccer, I was excited to play last fall. I prepared for the season by playing summer league games, lifting in the gym and working on my fitness more than ever before. I finally felt like I was back to my football routine with daily practices, team […]
LeBron James is 37 and still in the MVP conversation for the 2021-22 season. He constantly receives GOAT cries from his fans and is often compared to NBA legend Michael Jordan. ADVERTISING The article continues below this ad His Airness won six championships during his career with the Chicago Bulls. He was among the highest […]
TAMPA, Fla.: Tom Brady left the NFL on his own terms, still at the top of his game.Brady, the most successful quarterback in league history and one of professional sports’ greatest champions, retired after winning seven Super Bowls and setting numerous records during a career without precedent of 22 years.“It’s hard for me to write, […]
Avik Chatterjee (Source: Linkedin) Star Sports (The Walt Disney Company) has appointed Avik Chatterjee as vice president and chief marketing officer. He is a consumer marketing professional with 16 years of experience in strategic marketing and brand management roles in the consumer packaged goods, telecommunications, fintech and media industries. Prior to that, Chatterjee worked at […]
LOS ANGELES, January 24, 2022 /PRNewswire/ — Today, Brand Innovators, the largest community of brand marketers, announced its fifth annual sports marketing event presented by 72andSunny and hosted at the Porsche Experience Center in Los Angeles (19800 South Main Street, Carson), Tuesday through Thursday, February 8-10, 2022. 72andSunny is a global creative agency that believes […]
GET A SAMPLE REPORTBUY THE FULL REPORT Global Sports Marketing Intelligence Software Market research is an intelligence report with meticulous efforts undertaken to study the correct and valuable information. The data that has been reviewed takes into account both existing top players and upcoming competitors. The business strategies of key players and new industries entering […]
LOS ANGELES, January 20, 2022 /PRNewswire/ — Today, Brand Innovators, the largest community of brand marketers, announced its fifth annual sports marketing event presented by 72andSunny and hosted at the Porsche Experience Center in Los Angeles (19800 South Main Street, Carson), Tuesday through Thursday, February 8-10, 2022. 72andSunny, part of the Stagwell Network, is a […]
I started using Twitter in 2009 when I was a reporter for the Seattle Times. Jim Mora was the coach of the Seattle Seahawks and I had a Palm-made smartphone. The Twitter app was so wonky that I posted live updates of Seahawks press conferences via TwitPic, sending a photo of the person speaking with […]
Tom Brady could be on his way to an eighth Super Bowl, but what if he sticks to the baseball field. Brady, who added a seventh Super Bowl to his resume last year against the Kanas City Chiefs, was a baseball catcher extraordinaire in 1995. His former high school baseball coach ‘thought baseball was his […]
After helping Georgia to its first national championship since 1980, freshman sensation Brock Bowers landed NIL representation. Everett Sports Marketing announced Thursday that it has signed Bowers. The agency also represents quarterback JT Daniels, Nick Chubb, Sony MichelBy André Swift, and Jake Fromm. Bowers, who had four catches for 36 yards and a touchdown […]
Jennifer Davis is Director of Marketing and Communications at Learfield, which has been in business for over 50 years. Learfield works with United States Intercollegiate Athletics. as well as site technology systems for many college athletic programs in the United States and across the ecosystem. In this episode, Jennifer and I discuss college sports and […]
Jennifer Davis, Marketing Director of Learfield. Nick Nelson/Beth Russel. Student-athletes monetized their names, images and likenesses after a rule change in July. They are now active players in the lucrative world of NCAA sports marketing. Insider spoke with the CMO of sports marketing giant Learfield to learn more about its NIL strategy. For decades, colleges […]
Monmouth Head Coach King Rice, a former North Carolina player, applauds his team’s performance during the first half against North Carolina on Wednesday, Dec. 28, 2016 at the Smith Center in Chapel Hill, Carolina North Robert Willette File photo King Rice knew he had messed up. In May 1990, the morning after an alcohol-fueled night […]
Sport is popular for many reasons. They entertain those who watch them and help athletes stay in shape. Statistics show that about 60% of Americans are sports fans with at least one favorite game. They are men and women ready to invest financially and emotionally in their favorite teams. Whether you are looking to build […]
Editor’s Note: As part of the Courier-Tribune’s coverage of the year for 2021, we asked the high school track programs in Kearney, Liberty, Liberty North and Smithville to tell us who their “heroes are.” unrecognized ”, those who deserve to be recognized but whose efforts are often behind the scenes. This is the story of […]
Share this article FTX US will partner with Monumental Sports and Entertainment of Washington DC. FTX US partners with Washington sports teams FTX continues to partner with major sports teams. The U.S. arm of the main crypto exchange said it signed a sports marketing deal with Monumental Sports and Entertainment on Monday, following a series […]
If the narrative surrounding women’s sport today is one of mounting commercial momentum, then much of the discourse is being increasingly fuelled by cold hard evidence. Across the industry, a clear and concerted effort is being made to highlight the marketing value of women’s sport and female athletes through new insights and tangible data. Even […]
Jennifer Davis was appointed Chief Marketing Officer of Learfield, a college sports media and sponsorship company, in March of this year. In June, the Supreme Court rocked the world of varsity sports and marketing with a ruling guaranteeing college athletes the right to accept sponsorship and sponsorship deals, which would once have excluded them from […]
MONTREAL, December 8, 2021 /PRNewswire/ – Sport Maska Inc., owner of the CCM Hockey brand, is proud to announce the acquisition of Tournament Sports Marketing Inc., owner of the Jackson Ultima and Atom brands. Jackson Ultima Figure Skates (CNW Group/Sport Maska Inc.) Based at Cambridge, Ont., Tournament Sports Marketing is a global leader in figure […]
Based at Cambridge, Ontario, Tournament Sports Marketing is a global leader in figure skating shoes, blades and complete skates through its Jackson Ultima brand. Tournament Sports Marketing is also a world leader in roller and inline skates through its Atom Skates brand. Tournament Sports Marketing’s passion for sport is embodied in its commitment to technology […]
Hispanic Sports Marketing: Portada spoke with Arizona Coyotes CEO Xavier Gutierrez, the first Latino CEO in NHL history. Gutierrez delves deep into nuance to appeal to Hispanic sports fans. “I’ll be the first to admit that I never imagined I would be in sport, in hockey,” said Gutierrez. Born in Guadalajara, Mexico, Gutierrez was an […]
Remuneration: – R20000 negotiable according to experience Site: Johannesburg, Sandton The employment level: Middle / Senior Travel condition: Occasional Employment policy: Employment equity position Type: 12 months job description Sports Marketing / Brand Manager (Sandton, Johannesburg) Salary: R 20,000 per month + 7% commission on product / advertisement placement deals. A sports entertainment agency based […]
Chris Madsen, former head of Chelsea Football Club’s partnership management in the Asian office, has joined Nike as director of sports marketing for South East Asia and India. Madsen (pictured) said in a LinkedIn post that this was a role he was “very happy to take on.” “I look forward to meeting my new colleagues […]