Sports marketing

Groundbreaking Sports Marketing Diversity Researcher Shares Expertise with Major League Sports

Professor Ceyda Mumcu tackles several research projects in addition to teaching, counseling 60 students and creating internship and networking opportunities for the next generation of sports managers and marketers. March 11, 2019 By Jackie Hennessey, contributing writer Ceyda Mumcu is an expert in sports marketing, fan behavior and marketing analytics. Ceyda Mumcu, who co-authored the […]