Sports marketing

UPK publishes dissertation from Jim Host, UK alumnus and college sports marketing pioneer

LEXINGTON, Ky. (March 27, 2020) – It’s safe to say that many Kentuckians and college athletic fans are no strangers to the Jim Host name. In his new book, “Changing the Game,” written with Eric A. Moyen and published by University Press of Kentucky, Host details his entrepreneurial career in sports marketing. In “Changing the […]

Sports marketing

What the coronavirus means for sports marketing

The postponement of the Summer Olympics, coupled with the suspension from play in the NBA and NHL, disappointed fans around the world. For brands, however, the impact of COVID-19 may require the creation of a new playbook if they are to continue marketing to sports. For some, that may mean taking the money invested in […]

Sports marketing

Get Inspired by Sports Marketing Success to Engage Your “Fans” Digitally

Globally, there are few industries that match the influence the sports industry has with its fans. The sport captures the attention of an audience of people from different backgrounds, while generating impressive income streams. The sport itself is big business. In fact, FIFA has announced that it expects to earn $ 6.56 billion as the […]