Sports marketing

DiFebo launches new sports marketing and revenue strategy company

DELAND, Florida., April 13, 2020 /PRNewswire/ — Matt DiFebo today announced his latest venture into the sports and entertainment industry called FanSummit, LLC. The new sports and entertainment marketing company will serve the industry focused on innovation, revenue generation and fan engagement. DiFebo, a visionary, pioneered and started a national movement in college athletics over […]

Sports marketing

BOZICH | Jim Host’s College Sports Marketing Handbook Must Read Sports

LOUISVILLE, Ky. (WDRB) – Whenever college sports come back, they’re going to need a playbook. A playbook – long before games, training and competition resume – on how to put fans at ease, rebuild their clientele and market their product Jim Host’s lifelong work provided this playbook. The host, a Lexington, Ky. Based businessman, won’t […]