Sports marketing

BOZICH | Jim Host’s College Sports Marketing Handbook Must Read Sports

LOUISVILLE, Ky. (WDRB) – Whenever college sports come back, they’re going to need a playbook. A playbook – long before games, training and competition resume – on how to put fans at ease, rebuild their clientele and market their product Jim Host’s lifelong work provided this playbook. The host, a Lexington, Ky. Based businessman, won’t […]