November 2020 – Sportalicious

Sports marketing

Will sports marketing be a victim of the pandemic? – RetailWire

November 23, 2020 A sharp drop in ratings for sporting events has raised fears that live sports could land among the victims of the pandemic. Ratings for recent NBA Finals dropped 49%, NHL Finals dropped 61%, and MLB World Series dropped 32%. Golf, tennis, horse racing and other sports also suffered steep declines. Among the […]

Sports marketing

What’s next for sports marketing

MLB via Getty Images The crossroads of marketing and sport first appeared on the map in a meaningful way 86 years ago. When a photo of New York Yankees first baseman Lou Gehrig appeared on General Mills Wheaties breakfast cereal boxes in 1934, the dice were cast for the little one’s branding- lunch of champions. […]