Sports marketing

Why Instagram is a great tool for effective sports marketing

Since its inception in October 2010, Instagram has quickly grown into one of the busiest social media apps in the world, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly sharing network of photos has completely changed what it means to see. and publish visual content. But how has the […]

Sports marketing

Sports marketing veteran Phil Cook named WNBA marketing director – WNBA.com

Official release December 3, 2020 NEW YORK, December 3, 2020 – The WNBA today announced that Phil Cook has been named the league’s first chief marketing officer. An industry veteran with over 20 years of experience at Nike, Cook recently led Nike’s global basketball brand by identifying and serving new consumers, generating new revenue, and […]