Sports marketing

Sports marketing trends for 2021

Uncertainty surrounding the COVID pandemic continues to limit future planning as we look to 2021, and sports marketers in particular are currently assessing what to take away from a mercurial 2020 in terms of buying trends. , audience habits and impact of live events changed. . So, while the world is clearly still on the […]

Sports marketing

Gilles Morgan | Why data is the new oil of the sports marketing industry

The oft-used phrase ‘data is the new oil’, first coined by British mathematician Clive Humby in 2006, has stood the test of time – albeit with a few additions and new analogies. In its original formulation, the data was similar to petroleum in that if it wasn’t refined, it couldn’t really be used. Humby’s argument […]

Sports marketing

Asher-Smith targets double standards in sports marketing | More sports news

Britain’s fastest sprinter, Dina Asher-Smith, criticized sports marketers for the differences in the way they present male and female athletes, saying too many posts featuring women focus on aesthetics rather than sporting success. The 25-year-old, a three-time European gold medalist and British record holder in the 100 and 200 meters, said that while marketing campaigns […]

Sports marketing

The Limitless Potential of Live Storytelling in Sports Marketing | Marketing

Sports marketing can be tricky. From starting conversations about race to changing attitudes about equality and diversity, sport can hit, hook and cut across the societal spectrum to create positive change. Right now, with more people staying home and yearning for a shared human experience, live sports is a bountiful well of untapped marketing potential, […]

Sports profit

Hibbett Sports profit exceeds estimates, but sales are slightly lower

Hibbett Sports Inc. said on Friday it had net income of $ 23.9 million, or $ 1.39 per share, in its fiscal fourth quarter as of Jan. 30, from $ 6.0 million, or 34 cents per share , during the period of the previous year. Adjusted earnings per share came in at $ 1.40, ahead […]