Sports marketing

Amazon Appoints Nike Alum as Global Head of Sports Marketing

Amazon has named Marc Patrick, former chief marketing officer of Nike, as global head of sports marketing. Patrick had a 21-year career at Nike from 1998 to November 2019. His last position was Head of Global Brand Communications, and prior to that he was Head of Global Brand Marketing, Specialty Categories (Golf, Tennis and Nike […]

Sports marketing

Cinch hires sports marketing agency for extensive sponsorship package

Cinch is an online used car marketplace and was launched in October 2020. Its national advertising campaign features television personality Rylan Clark-Neal, and the brand has signed high profile sponsorship deals with Tottenham Hotspur, Northampton Saints, the Lawn Tennis Association for the cinch Championships and the ECB, as as main partner of England Cricket. Pitch’s […]

Sports marketing

Nike Alum Marc Patrick Joins Amazon as Head of Live Sports Marketing – Deadline

As Amazon continues its sports campaign, Nike veterinarian Marc Patrick joins the tech powerhouse to lead live sports marketing. In a package of major rights deals announced last month, Amazon landed an exclusive for the NFL Thursday night football starting in 2023. Fox has aired the games for the past three seasons. Ukonwa Ojo, chief […]

Sports marketing

Sports marketing is the new sophisticated tool in a brand’s arsenal

G Srinivvasan, Head of Sporjo, a platform launched to help build careers in the Indian sports industry, writes about the potential of sport as a tool for new-age marketers, in the context of its evolution from a simple “game” to a “sophisticated fan-driven event applied to data.” For much of his career he has held […]

Sports career

The Denison Sports Career Exploration Club – The Denisonian

SARAH WUELNER, Asst. Sportswriter – The Denison Sports Career Exploration Club is new this year to help students find a career in the sports industry or for those who want to learn more about sports. The board of directors consists of the founders, Max Hoffman ’23, Johnny Fabian ’23, Sammy Cintra ’23 and Sam Secrest […]

Sports marketing

New Buffalo-Based Sports Marketing Company Coaching Established and Upcoming Professional Athletes

Big Bills Lorenzo Alexander recently joined Avalon Sports as Vice President of Player Engagement. BUFFALO, NY – During his 16-year career in various roles with the Bills front office, Pat Mathews has met hundreds of professional football players. The Niagara Falls native saw firsthand how they run their careers and where things sometimes fall through […]

Sports career

ASU assistant Anthony Coleman to leave coach for new sports career

Anthony Coleman (left) (Photo: EveCraig / SunDevilSource, 247Sports.com) Anthony coleman is leaving his duties as Arizona State’s assistant men’s basketball coach to pursue a career change, he told Sun Devil Source. Coleman is set to work for Excel Sports Management, which represents professional athletes in marketing and management, and last week announced the addition as […]

Sports marketing

10 Sports Marketing Trends You Should Know & Use

Classic examples of OTT offerings are Netflix, Amazon Prime or Facebook. OTT stands for “Over the top” and means that content can ultimately be received regardless of the terminal. What is the relationship with sport? Platforms like Facebook or Amazon have been shaking up the sports rights market, as it has been called for decades. […]