Sports marketing

Nike Alum Marc Patrick Joins Amazon as Head of Live Sports Marketing – Deadline

As Amazon continues its sports campaign, Nike veterinarian Marc Patrick joins the tech powerhouse to lead live sports marketing. In a package of major rights deals announced last month, Amazon landed an exclusive for the NFL Thursday night football starting in 2023. Fox has aired the games for the past three seasons. Ukonwa Ojo, chief […]

Sports marketing

Sports marketing is the new sophisticated tool in a brand’s arsenal

G Srinivvasan, Head of Sporjo, a platform launched to help build careers in the Indian sports industry, writes about the potential of sport as a tool for new-age marketers, in the context of its evolution from a simple “game” to a “sophisticated fan-driven event applied to data.” For much of his career he has held […]

Sports marketing

New Buffalo-Based Sports Marketing Company Coaching Established and Upcoming Professional Athletes

Big Bills Lorenzo Alexander recently joined Avalon Sports as Vice President of Player Engagement. BUFFALO, NY – During his 16-year career in various roles with the Bills front office, Pat Mathews has met hundreds of professional football players. The Niagara Falls native saw firsthand how they run their careers and where things sometimes fall through […]

Sports career

ASU assistant Anthony Coleman to leave coach for new sports career

Anthony Coleman (left) (Photo: EveCraig / SunDevilSource, Anthony coleman is leaving his duties as Arizona State’s assistant men’s basketball coach to pursue a career change, he told Sun Devil Source. Coleman is set to work for Excel Sports Management, which represents professional athletes in marketing and management, and last week announced the addition as […]

Sports marketing

10 Sports Marketing Trends You Should Know & Use

Classic examples of OTT offerings are Netflix, Amazon Prime or Facebook. OTT stands for “Over the top” and means that content can ultimately be received regardless of the terminal. What is the relationship with sport? Platforms like Facebook or Amazon have been shaking up the sports rights market, as it has been called for decades. […]