Sports marketing

10 new trends in sports marketing

What are the new trends in sports marketing? We have selected 10 of the most interesting: from changing audiences to sustainability, personalization and the frontiers of virtual reality. The sports industry is a vast sector that borders on fitness, health, pure entertainment, as well as areas that are at the frontier of digital in all […]

Sports marketing

Branson Chamber discusses sports marketing and upcoming events | News Free

Sports and the outdoors are an important aspect of the Ozarks. Terra Alphonso, Director of Sports Marketing & Development for the Branson Chamber & CVB, provided an update on sports marketing at the Branson Board of Directors meeting on June 8. “The sports marketing department is the marketing and development of sports. We focus on […]

Sports marketing

Comscore Announces Exclusive Multi-Year TV Measurement Agreement With Global Sports Marketing Agency Octagon

RESTON, Virginia, June 15, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted all-platform media planning, transaction and review partner, today announced that Octagon, the world’s leading marketing and talent management in sports, signed a multi-year agreement to use Comscore TV data for planning, purchasing and measurement. Under the agreement, Comscore will be the […]

Sports marketing

Dentsu International launches sports marketing unit in India

New Delhi: Advertising company Dentsu International announced on Monday the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) and Dentsu Sports Asia (DSAsia), Singapore, headquartered in Tokyo. DSI and DSAsia are global agencies that provide marketing solutions to advertisers by partnering with popular sports properties. In […]

Sports marketing

Dentsu International Launches Sports Marketing Unit in India; Appoints former cricketer Anand Yalvigi as manager

The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will operate under DSAsia. Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu […]

Sports marketing

How sports marketing helped strengthen the TCS brand

TCS has signed a 6-year partnership with the London Marathon like his title partner where the organization will use Technology to improve the overall event experience. Over the years, TCS has partnered with some of the biggest running events in the world, events spanning 4 continents and 12 different cities. We talk to Michelle doti […]

Sports marketing

Nike, Osaka and a new era in sports marketing

Nike defended Naomi Osaka’s decision to withdraw from Roland Garros Adidas and Under Armor struggled to recover from challenges posed by the Covid-19 pandemic Could Gymshark be a legitimate competitor to industry giants? There is no lack of opinions on Naomi Osaka’s decision to withdraw from Roland-Garros. Her defenders argue that she should be praised […]

Sports career

Sports Career Fields in Coaching and more at the United States Sports Academy | Happening here

We met with Dr. Roch King, Chairman of the Sports Coaching Council of the United States Sports Academy. He shared with us some great information on how USSA can help you boost your athletic or athletic coaching career. Click on the link to see more. Below is information provided by the United States Sports Academy: […]

Sports marketing

Reputable Woman-Owned Sports Marketing Agency Becomes ‘Unmatched’

“Our relationship with customers allows us to help them create genuine engagement and have an immediate impact on business performance. “ Tweet this “Unrivaled Group is about developing marketing strategies that put fans and athletes in their place, at the center of that strategy,” Tyson said. “We measure all points of engagement and build a […]