Sports career

Trump-backed Walker builds on athletic career to continue race for US Senate

WASHINGTON, Aug. 25 (Reuters) – Retired football star Herschel Walker on Wednesday launched a campaign for a US Senate seat from Georgia that relied heavily on his personal rise from poverty to sporting greatness, as well as on his support of former President Donald Trump. Walker, who has never been a candidate for elected office, […]

Sports marketing

Why college sports marketing could be a game-changer for restaurants

Quick service restaurants have always been a figure in college sports marketing. Whether it’s a local pizzeria ad in the stadium or a nationwide channel running an integrated campaign with television links, college fans have responded well to brands in this category over the decades. The upcoming fall university season will not only mark the […]

Sports marketing

Sports marketing on the verge of growth

PETALING JAYA: Sports marketing in Malaysia is set to grow despite the uncertainties fueled by the Covid-19, thanks to the strong penetration of the Internet and of the television audience. Last year, the global sports marketing industry was hit and lost between 15% and 18% in value, which translates into billions of dollars. Despite the […]

Sports marketing

Outdoor Event Signage and Sports Marketing Company, Expands Brand, Expands Eco-Friendly Product Line, and Strengthens U.S. Office

ALPHARETTA, Georgia., August 11, 2021 / PRNewswire / – Expand a Brand, a Manufacturer of Unique Outdoor Event Signs and Sports Marketing Signs, Consolidated its Presence in the U.S. Market by Creating Environmentally-Friendly Pieces for Event Planners , with advertisers and local communities navigating their post-pandemic rebound. Known for its unique event tents, outdoor signage, […]

Sports marketing

FC Goa signs multi-year partnership with Reyaur Sports, Marketing & Advertising News, AND BrandEquity

FC Goa have announced that Reyaur Sports will be their official kit and merchandise partner for the 2021-22 season. The multi-year partnership, which begins this season, will see Reyaur Sports manufacture and supply FC Goa’s play, training and travel clothing. As per the deal, Reyaur will outfit the senior and junior men’s teams, in addition […]

Sports career

Indian parents now more supportive of children who opt for non-cricket sports careers: survey

India’s best medal crop ever at the Olympics – including Neeraj Chopra’s historic gold – has breathed new energy into the prospects for sports other than cricket in the country and more parents are now ready to help their child choose a career in a sport other than the gentleman’s game, according to a LocalCircles […]

Sports marketing

Sports marketing pioneer Jim Host and the birth of “The Bundle”

This week on the business side: Jim Host, sports marketing pioneer, and the birth of “The Bundle” Please see the new WUKY website. Shine a light on the issues affecting the bottom line in central Kentucky. WUKY | Through Alan lytle Posted on August 9, 2021 at 7:00 a.m. EDT Kentucky University Press / To […]

Sports marketing

K-Way factory cuts carbon emissions by installing solar power

In an effort to cut carbon emissions and reduce its environmental impact, the K-Way has installed a solar power plant at its plant in Ottery, Cape Town. The system was installed in August and will save 136 tonnes of carbon emissions, the equivalent of 35 tonnes of waste, pollution of 23 cars over a one-year […]

Sports marketing

From e-commerce to sports marketing Luca Diddi has it all covered thanks to Calciatori Ignoranti

Calciorati Ignoranti is an e-commerce brand known in the top leagues for its sportswear. In addition, it is also about the management of sports talents, mainly footballers. Founded by Luca Diddi, this is a company that has grown into such a diverse options server in just a few years since its inception that it competes […]