CHARLOTTE, North Carolina–(BUSINESS WIRE)–Sleepme Inc., the parent company of sleep technology brand ChiliSleep, launched a partnership on Tuesday, May 31 with Mooresville-based sports marketing and management agency Clear 28. The agency is working with two of NASCAR’s brightest young stars in drivers Cole Custer and Noah Gragson as well as some of motorsport’s biggest brands. […]
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Ebony Barbosa knows what it takes to compete as a top-notch athlete. She was an outstanding athlete in three sports at Allen High School, then played Division I volleyball at Youngstown State. It’s no wonder she says, “Growing up, sport was everything to me. It was my passion. » While in college, Barbosa also developed […]
The concept of creating shared value between sports teams, local communities and fan communities is stronger than ever. Image: Shutterstock OWhether you’re an athlete or a sports fan, follow an individual team or player, or watch once in a while, sports will bring out your team spirit and give you inspiration and hope in […]
Whether you’re an athlete or sports fan yourself, follow an individual team or player, or just watch once in a while, sports will bring out your team spirit and inspire you. or hope immeasurably. Sports brands play a very important role in the lives of their fans, which means they need to think about how […]
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The sports field helps create a unique connection and following like no other. Image: Kalpak Pathak/Hindustan Times via Getty Images India has two great loves: sports and Bollywood. It is a language that unites the whole country and brings such a diverse nation to life through a unified feeling. The Indian sports industry is […]
Nielsen Sports, a global leader in sponsorship analytics and fan intelligence, has released “Fans are Changing the Game,” its 2022 Global Sports Marketing Report. Report reveals new behaviors fans have adopted during the pandemic to connect with the sports and teams they follow, whether through increased social media activity, betting, co-watching, or more . The […]
The pandemic has changed the way fans consume sports: digital has taken center stage and experiences are more immersive with tools like a metaverse. Image: Shutterstock Jhe Covid-19 pandemic disrupted the sports industry as live events came to a halt for a good two years. This unprecedented event changed the way fans consumed sports […]
The Ghana League Clubs Association (GHALCA) announced that it has partnered with Accra University of Professional Studies to offer an Executive Certificate course in Sports Marketing and Administration for Administrators. GHALCA covered 60% of the actual cost, making it accessible to interested parties and expected to attract a large number of people on board. The […]
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Sports fans entering stadiums and arenas are being introduced to an increasingly crowded realm of fintech and crypto logos, prompting incumbent banks to rethink their sponsorship strategies. The sports marketing market offers businesses a way to get their brands in front of a large and engaged audience. Financial services firms spent more than $770 million […]
The COVID-19 pandemic has disrupted the sports industry as live events have come to a halt for a good two years. This unprecedented event changed the way fans consumed sports content, pushing sports marketing companies to devise ways to make sports more engaging and personal in the virtual world. Storyboard18 sports marketing experts and media […]
“We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.” OANDA has become the Official Jersey Sleeve Patch Partner of the New York Red Bulls after signing a multi-year partnership. The deal marks the Forex broker’s first foray into sports marketing for the award-winning global […]
Sports Marketing Surveys (SMS) has announced that Robert Cobain will be the company’s new head of audits in Europe. Cobain’s arrival further strengthens SMS’s retail audit offering, with the company planning to launch outdoor and running retail audits in Q3 2022, and also explore opportunities for further bicycle retail audits in Europe. SMS leverages the […]