Sports marketing

MarketInk: New sports marketing unit will focus on San Diego post-chargers

Brian Brokowski of Allison+Partners Allison+Partners, a San Francisco-based global public relations and marketing communications firm with an office in San Diego, announced the launch of Allison+Sports, a sports marketing specialty. A statement from the company said: “The specialty will work with brands’ existing and planned sports sponsorships, athlete and celebrity endorsements and other marketing relationships […]

Sports marketing

Hook Sports Marketing guides UVA athletes through a maze of NIL opportunities, compliance | College Sports

By DAVID TEEL Richmond Times-Dispatch As an aspiring college basketball player raised near Raleigh, North Carolina, Kadin Shedrick was acutely aware of the sport’s social and economic influence, especially in ACC country. He saw Duke, North Carolina and Virginia win national championships in five seasons from 2015 to 2019. He saw players such as Duke’s […]

Sports marketing

Hook Sports Marketing Connects UVa Athletes to NIL Opportunities | Sports

DAVID TEEL Richmond Times-Dispatch As an aspiring college basketball player raised near Raleigh, North Carolina, Kadin Shedrick was acutely aware of the sport’s social and economic influence, especially in ACC country. He saw Duke, North Carolina and Virginia win national championships in five seasons from 2015 to 2019. He saw players such as Duke’s Jahlil […]

Sports profit

JD Sports profits double to £947m in FY22

JD Sports posted a “record” pre-tax profit of £947.2 million in FY22, more than double the previous record set in the year to February 1, 2020. The group recorded a strong sportswear retail performance in the UK and the Republic of Ireland in particular, with profits in this area reaching £471.2 million, and strong sales […]

Sports marketing

Crypto Firms Cut Sports Marketing Spend Amid Recent Market Crash

Following the recent crypto market crash, major cryptocurrency companies have started to preserve funds by cutting marketing costs. What happened: Coinbase PIECE OF MONEY, Crypto.com CRO/USD and FTX FTT/USD experienced significant capital outflows following the recent stock market crash. According to Cryptonews, these companies subsequently reduced their spending on sports advertising and reduced their hiring. […]

Sports marketing

10 SPORTS ICONS with their own marketing agencies

Sports agency: Athlete-owned sports organizations: Naomi Osaka has taken a big step by recruiting Nick Kyrgios for her sports marketing agency EVOLVE. But the tennis superstar is not alone. Gerard Pique, Michael Jordan, Ravi Shastri and even MS Dhoni have had a fair share of experience dealing with their own sports marketing agencies. Follow Sports […]

Sports marketing

Sports Marketing Trends and Techniques You Should Know

Sport is big business. Whether you watch football, rugby, tennis or motor racing, you will find in the high flight a range of technologies are deployed to improve athlete well-being terms and techniques. As such, to ensure that the sport remains in the public eye, there is a wide range of sports marketing trends that […]

Sports marketing

Excel Sports Marketing gets creative with the acquisition of Game Seven – Sportico.com

To strengthen its in-house brand marketing division, sports agency Excel Sports Management acquired Game Seven, a creative and experiential marketing agency focused on sports and culture. Game Seven has worked on campaigns for clients including Nike, Foot Locker, Timberland, Oakley, Bleacher Report, Instagram, TikTok, Meta and Spotify. Red Bull, Under Armour, PWC and sports video […]

Sports marketing

Tourist board approves sports marketing, rejects mural

Members of the McMinnville Tourism Development Board approved sports tourism, but declined a mural. “I’m not against the murals, but I think we’re good right now,” said Tourism Development Board member Christy Ross. That sentiment was echoed by the other members, vocally and by nods, as they declined an offer from Virginia artist Cheyenne Marcus […]

Sports career

SBI Presents All-Inclusive Sports Career Development Experience This Month Fordham University to Host Innovative Summer Sports Career Camp Led by SBI | New

Sports Business Institute (SBI), an organization of accomplished leaders working with students and aspiring professionals to pursue fulfilling careers in sports, today announced that it will hold its first-ever summer career camp at Fordham University Westchester Campus in Harrison, New York. SMALL FALLS, NJ, June 10, 2022 /PRNewswire-PRWeb/ — The Sports Business Institute (SBI), an […]

Sports marketing

Sports Marketing Intelligence Tool Market Scope and Overview, to Grow with Increased Global Focus on Industrialization 2029 | Zoomph, Blinkfire Analytics, Block Six Analytics

New JerseyNew Jersey, June 08, 2022 A2Z Market Research has published a new study on Global Sports Marketing Intelligence Tool covering the micro level of analysis by competitors and key business segments (2022-2029). The Global Sports Marketing Intelligence tool explores a comprehensive study on various segments such as opportunities, size, development, innovation, sales and overall […]

Sports marketing

IISM launches book on sports marketing

Written by Sports Marketeer Vinit Karnik, the book was launched as part of a knowledge series India’s sports management college, the International Institute of Sports Management (IISM), on Monday launched a book on sports marketing in the country as part of a series. The first book titled “Business of Sports: The Winning Formula for Success”, […]

Sports marketing

Why is esports becoming an important part of sports marketing in India?

In fiscal year 2021, there were around 17 million esports viewers in India. Image: Shutterstock OWith an ever-growing community on its back, esports platforms are aggressively attracting brand partners with the promise of better reach, better access, and better engagement. Brands are also increasing their spending, which has already doubled in the past two […]

Sports marketing

KORE Software Joins All-Star Board of Directors With Sports Marketing Veteran Ann Rodriguez | New

AUSTIN, Texas and SAN FRANCISCO–(BUSINESS WIRE)–June 2, 2022– KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that industry leader Ann Rodriguez has joined the board. of administration of the company. Ann brings over 20 years of experience managing sports marketing spend for both […]

Sports marketing

KORE Software Adds to All-Star Board with Sports Marketing Veteran Ann Rodriguez

Ann brings two decades of experience working for and with major leagues, teams and brands across the global sports ecosystem AUSTIN, Texas and SAN FRANCISCO, June 02, 2022–(BUSINESS WIRE)–KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that the industry leader , Ann Rodriguez, […]