History links JMUSports.com feature by Maya Waid From the moment his uncle started teaching him to play volleyball, Elisabeth Helmich knew she had a future in the sport. Now, as she explores opportunities in sports marketing and digital media while training for her junior season with the James Madison volleyball team, […]
The confetti was barely stopping falling at Hard Rock Stadium in Miami, Florida, where the Kansas City Chiefs won the NFL’s 52nd Super Bowl, and many players were struggling with one of the most critical questions of their lives: what could it mean if the game was their last? With a typical NFL career lasting […]
Boca Raton, Fla., July 27, 2022 – Atlantic International Capital Digital Asset Group (AIC) is ready to provide a portfolio of financial products and services that drive innovative and personalized crypto sponsorship solutions. Given the universal appeal of sports, Crypto has exploded onto the scene as the leading sports sponsorship category. With the sporting population […]
How youo Find the sports career that suits you Sport is an exciting field in which many of us have dreamed of having a job since we were children. Unfortunately, not everyone can be a superstar athlete on a professional sports team. However, just because you’re not an athlete doesn’t mean you can’t have a […]
By Ben King BMI student Working in the sports media industry is not a profession for everyone. You have to make sacrifices when it comes to family events or vacations to pursue a career in sports journalism. For someone with a passion for journalism and sports like Ole Miss grad Brandon Dunn, the experiences the […]
JD Sports set to match last year’s record £654m profit as demand for sportswear remains strong Sales in the first five months of 2022 were 5% ahead of the same period last year Pre-tax profit of £654.7m for the year, up from £324m a year ago By Sadie Whitelocks for MailOnline Published: 4:05 a.m. EDT, […]
People with disabilities and adapted athletes are still underrepresented in sports marketing. For The Drum’s Sports Marketing Deep Dive, Sofia Ewuraesi Bodger, senior strategist at AnalogFolk Amsterdam, takes a look at which brands are at the forefront of change and how to keep up with them. While the global sports market has reached a value […]
At a recent roundtable with some of the top sports marketers in the business, hosted by The Drum Network, our panel closed the show with a sports favourite: a little anticipation. For The Drum’s Sports Marketing Deep Dive, we’ve compiled their answers to the question: What trend will shape the next decade in this rapidly […]
Is sponsorship lagging behind other sports marketing channels? Yes, says TrunkBBI Managing Director Adam Britton, but it doesn’t have to be. For The Drum’s Sports Marketing Deep Dive, Britton tells us where the evolving sponsorship space is heading next. As I sit in my place at Villa Park watching my beloved Aston Villa, it’s not […]
About 40 years ago, when Rick Dudley left brand marketing to go into sports marketing, his boss at Richardson–Vicks chastised him for “spoiling his career”. Having since held senior marketing positions in three of the biggest stick and ball leagues during their most expansive periods of growth, and spent the past 20 years running Octagonthe […]
History links Bronx, NY – The Sports Business Institute (SBI) hosted a week-long sports career camp for high school students June 21-24 at Fordham University Westchester Campus in West Harrison, NY. WFUV’s Bobby Ciafardini speaks to students Students registered for the week-long event were high school students from the New York […]
The cryptocurrency crash has weighed on investors, exchanges and now the sports industry. Once seen as a saving grace for revenue-hungry sports leagues emerging from the pandemic, crypto marketing spending has – in some cases – become an empty promise as some sponsorships appear to be on the fence amid several companies filing the balance […]
Sports Marketing Surveys (SMS) has announced the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Zeidler, a former rugby player and rower and current golfer with experience in big and small business, has been identified as the best candidate to continue the momentum in driving SMS after the sad passing […]
Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Geoff, a former rugby player and current rower and golfer, with extensive experience in both large and small businesses, has been identified as the best candidate to continue the momentum of SMS […]
Marc Williams, sports marketing pioneer and former senior executive of three of the world’s biggest sports brands – Champs Sports, Reebok and Footaction – has joined Pacific University’s College of Business as director of the new Center for Entrepreneurship, Sports and Entertainment . . Williams was recently named one of the 100 Most Influential Black […]