History links JMUSports.com feature by Maya Waid From the moment his uncle started teaching him to play volleyball, Elisabeth Helmich knew she had a future in the sport. Now, as she explores opportunities in sports marketing and digital media while training for her junior season with the James Madison volleyball team, […]
Month: July 2022
Six paths to financial success following a sports career
The confetti was barely stopping falling at Hard Rock Stadium in Miami, Florida, where the Kansas City Chiefs won the NFL’s 52nd Super Bowl, and many players were struggling with one of the most critical questions of their lives: what could it mean if the game was their last? With a typical NFL career lasting […]
Atlantic International Capital launches sports marketing program for US crypto companies
Boca Raton, Fla., July 27, 2022 – Atlantic International Capital Digital Asset Group (AIC) is ready to provide a portfolio of financial products and services that drive innovative and personalized crypto sponsorship solutions. Given the universal appeal of sports, Crypto has exploded onto the scene as the leading sports sponsorship category. With the sporting population […]
How to find the right sports career for you
How youo Find the sports career that suits you Sport is an exciting field in which many of us have dreamed of having a job since we were children. Unfortunately, not everyone can be a superstar athlete on a professional sports team. However, just because you’re not an athlete doesn’t mean you can’t have a […]
JD Sports profit set to equal last year’s record £654m
JD Sports set to match last year’s record £654m profit as demand for sportswear remains strong Sales in the first five months of 2022 were 5% ahead of the same period last year Pre-tax profit of £654.7m for the year, up from £324m a year ago By Sadie Whitelocks for MailOnline Published: 4:05 a.m. EDT, […]
Sports marketers are beginning to better represent adaptive athletes
People with disabilities and adapted athletes are still underrepresented in sports marketing. For The Drum’s Sports Marketing Deep Dive, Sofia Ewuraesi Bodger, senior strategist at AnalogFolk Amsterdam, takes a look at which brands are at the forefront of change and how to keep up with them. While the global sports market has reached a value […]
The 6 trends that will dominate the next decade of sports marketing
At a recent roundtable with some of the top sports marketers in the business, hosted by The Drum Network, our panel closed the show with a sports favourite: a little anticipation. For The Drum’s Sports Marketing Deep Dive, we’ve compiled their answers to the question: What trend will shape the next decade in this rapidly […]
As sponsorship evolves, sports marketing is no longer a game
Is sponsorship lagging behind other sports marketing channels? Yes, says TrunkBBI Managing Director Adam Britton, but it doesn’t have to be. For The Drum’s Sports Marketing Deep Dive, Britton tells us where the evolving sponsorship space is heading next. As I sit in my place at Villa Park watching my beloved Aston Villa, it’s not […]
As sports marketing came to the fore, Octagon’s Dudley led the way, one relationship at a time
About 40 years ago, when Rick Dudley left brand marketing to go into sports marketing, his boss at Richardson–Vicks chastised him for “spoiling his career”. Having since held senior marketing positions in three of the biggest stick and ball leagues during their most expansive periods of growth, and spent the past 20 years running Octagonthe […]
Fordham University hosts sports career camp for high school students
History links Bronx, NY – The Sports Business Institute (SBI) hosted a week-long sports career camp for high school students June 21-24 at Fordham University Westchester Campus in West Harrison, NY. WFUV’s Bobby Ciafardini speaks to students Students registered for the week-long event were high school students from the New York […]
Sports Marketing Surveys Appoints Geoff Zeidler as Executive Chairman of European and Asian Businesses – Community
Sports Marketing Surveys (SMS) has announced the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Zeidler, a former rugby player and rower and current golfer with experience in big and small business, has been identified as the best candidate to continue the momentum in driving SMS after the sad passing […]
Golf Business News – Geoff Zeidler is the new President of Sports Marketing Investigations
Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses. Geoff, a former rugby player and current rower and golfer, with extensive experience in both large and small businesses, has been identified as the best candidate to continue the momentum of SMS […]
Sports Marketing Entrepreneur Dr. Marc Williams Joins Pacific University College of Business
Marc Williams, sports marketing pioneer and former senior executive of three of the world’s biggest sports brands – Champs Sports, Reebok and Footaction – has joined Pacific University’s College of Business as director of the new Center for Entrepreneurship, Sports and Entertainment . . Williams was recently named one of the 100 Most Influential Black […]