Sports marketing

Everett Sports Marketing Joins South Carolina to Create In-House NIL Agency

South Carolina student-athletes will get a boost in their NIL efforts thanks to a new partnership between Gamecock Athletics and Everett Sports Marketing that will create an NIL agency within the Department of Athletics called Park Ave, South Carolina , announced on Tuesday. Everett Sports Marketing represents NFL stars Mac Jones, Jonathan Taylor and Nick […]

Sports marketing

South Carolina partners with sports marketing agency to become first major college program with in-house company NIL

South Carolina becomes the first major university athletic department to partner with a sports marketing agency to create an in-house name, image and likeness company, where Gamecock athletes will have free access to transaction facilitation services , content and brand generation. The school has engaged Everett Sports Management (ESM) to launch Park Ave, an exclusive […]

Sports marketing

The queen of sports marketing | Radio WGN 720

Nova Lanktree retired after a 36-year sports marketing career in Chicago, most recently with Octagon. Nova Lanktree retired after a 36-year sports marketing career in Chicago, most recently with Octagon. Read less Nova Lanktree, from Chicago, is retiring after a distinguished career. And there is a Business of Food connection! by: Steve Alexander Job : […]

Sports marketing

All Fields Sports Marketing partners with Lime Rock Park

With more than twenty years of experience in the sportand the entertainment industry, All Fields Sports Marketing (AFS) has been tapped by Lime Rock Park to lead the sponsorship and partnership efforts of the venerable race track. “AFS was a natural fit for us as we entered the second year of the new ownership and […]

Sports career

Jill Holub of Williamsburg aims for gold in her sports career

Jill Holub, from Williamsburg, traveled to Colorado for an internship in the University of Iowa’s Sports and Recreation Management program, which allowed her to network with a wide range of people involved in the Olympic movement. (Courtesy picture) Jill Holub IOWA CITY – Gold is the color of choice for Team USA. But for a […]

Sports marketing

Crypto SWOT: Crypto Companies Have Committed Millions to Sports Marketing

Strengths Among the cryptocurrencies tracked by CoinMarketCap, the best performer of the week was Flow, up 47.93%. Cryptocurrency companies have committed more than $2.4 billion to sports marketing in the past 18 months, according to data compiled by Bloomberg. Binance Holdings has signed deals with soccer icon Cristiano Ronaldo and the […]

Sports marketing

Crypto Companies Spend Over $2.4 Billion on Sports Marketing

Yahoo Finance’s Josh Schafer breaks down a new report that found crypto companies have spent billions on sports marketing. Video transcript [MUSIC PLAYING] SEANA SMITH: Crypto sports sponsorships are making headlines in the down year for the industry. Bloomberg published a report indicating that cryptocurrency companies have committed over $2.4 billion to sports marketing in […]

Sports marketing

Secret sports marketing lessons from the NBA affair

By Yasser Madriz, Miles Indest and Ryan Frankel (August 3, 2022, 1:54 p.m. EDT) — A New Orleans Pelicans National Basketball Association star recently obtained summary judgment against his former marketing agency for claims of trade secret filed against him in the United States District Court for the Intermediate District of North Carolina.[1] At the […]

Sports marketing

Exclusive: Wolff Sports’ Fábio Wolff talks about sports marketing, betting and plans for the future

Wolff Sports is the sports marketing agency with the most sponsorships in Brazilian football, having signed more than 103 contracts with clubs in its 16 years of existence, including the “big four”: São Paulo, Palmeiras , Corinthians and Santos. An agile agency, without bureaucracy, with Sponsoring as its core business, according to its own creator. […]