Sports marketing

Adweek Brings Together Top Sports Marketing Executives to Coach Next Generation Leaders

Brandweek Sports Marketing Mentor 100

The initiative stems from Adweek’s continued commitment to supporting the growth of tomorrow’s marketing leaders, especially those from communities often under-represented in leadership roles.

Adweek today announced the return of the “Mentor 100” initiative from the Brandweek Sports Marketing Summit. Launched in 2020, the program offers various undergraduate and graduate sports marketing students from various universities across North America the opportunity to attend free virtual mentoring sessions and receive inspiration and guidance from key marketing executives for the sports, esports and entertainment ecosystem.

Participating mentors for the 2021 program include:

  • Julian Duncan, Director of Marketing and Strategy, Houston Rockets
  • Tim Ellis, Marketing Director, NFL
  • Adam Grossman, Marketing Director, Boston Red Sox
  • Caroline Morgan, Vice President, Digital Strategy, LA Dodgers
  • Emeka Ofodile, VP Sports Marketing, ESPN
  • Heidi Browning, Marketing Director, NHL
  • Michael Shaw, Executive Vice President of Brand, Miami Marlins
  • David Tinson, Marketing Director, Electronic Arts (EA)
  • David Wright, Commercial Director, American Football Federation

The initiative stems from Adweek’s continued commitment to supporting the growth of tomorrow’s marketing leaders, especially those from communities often under-represented in leadership roles. The Adweek Executive Mentorship Program, born out of the DCI Adweek Council three years ago, has been a catalyst for other Adweek mentoring initiatives, with the aim of helping accelerate diversity within specific industries, particularly in the suite C.

The Mentor 100 initiative also demonstrates the pay-it-forward spirit of Adweek’s marketing community. Cory Bernstine, senior director of strategy at the United Soccer League (USL), assistant professor at the University of South Florida and a graduate of the Adweek Executive Mentor program, led the national student engagement effort to help inspire the next generation of sports business leaders.

“During our outreach, we intended to identify and engage with emerging students looking to make an impact in the sports industry,” said Bernstine. “This year’s Mentor 100 community proves once again that the next generation of sports business leaders are ready to take the industry to new heights.”

Adweek has also partnered with Black Sport Business Academy, a 501 (c) (3) non-profit organization whose mission is to improve the learning experience and career outcomes of college and university students historically. black (HBCU). Founded by HBCU graduates Curtis Walker and Vincent Pierson, the Academy’s first cohort comprises 29 students from 10 HBCUs, including Delaware State University, Howard University, Spelman College and Virginia State University.

“This kind of access to industry knowledge and expertise can change a young person’s career path,” said Vincent Pierson, founder of Black Sport Business Academy. “We are delighted to partner with Adweek to deliver this unique experience to our Academy members and HBCU students across the country. “

Private and informal mentoring sessions will take place during the four days of the Brandweek Sports Marketing Summit, November 15-18. To ensure optimal interaction, each session will be limited to 10 students.

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Adweek is the premier source of information and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of over 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile applications. As a touchstone of the advertising and marketing community, Adweek is an unrivaled resource for executives across multiple industries who rely on its content to help them do their jobs better.

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