Sports marketing

Amazon Appoints Nike Alum as Global Head of Sports Marketing

Amazon has named Marc Patrick, former chief marketing officer of Nike, as global head of sports marketing.

Patrick had a 21-year career at Nike from 1998 to November 2019. His last position was Head of Global Brand Communications, and prior to that he was Head of Global Brand Marketing, Specialty Categories (Golf, Tennis and Nike Skateboarding). For the past year, he had been SVP of Marketing at Beyond Meat.

Patrick will take the helm of Amazon’s coverage of the National Football League (NFL) after the streaming service acquired the first all-digital package to televise Thursday Night Football in March as part of the new round of rights deals . Amazon has also just started streaming select New York Yankees games in the New York area through a stake in the Yankee-controlled YES Network. Patrick will also work with Amazon Studios on the company’s sports documentaries and other sports-related content.

Ukonwa Ojo, Chief Marketing Officer of Amazon Prime Video, said in a memo, “As we all know, live sports is a key driver of Prime Video’s growth. Marc’s expertise in executing winning sports marketing campaigns on behalf of some of the world’s best-known brands will ensure success in educating customers about our premium sports content.

“He will lead the team responsible for creating compelling marketing plans that effectively integrate mass media, social media, promotional activities and other means to engage fans globally.”

Patrick will work alongside Amazon’s vice president for global sports video, Marie Donoghue, and report to Ojo.

The full memo from Ojo is below:

Good morning all –

I am writing to you with some exciting news regarding a new member of our team – Marc Patrick will be joining us as Global Head of Sports Marketing. He will be responsible for developing breakthrough multimedia entertainment campaigns for our sports offers and will work closely with the NFL as Marketing Manager for Thursday Night Football on Prime Video. Marc will also be a partner of Studios on sports docuseries and sports– thematic content.

As we all know, live sports are a key growth driver for Prime Video. Marc’s expertise in winning execution sports marketing campaigns on behalf of some of the world’s most recognizable brands will ensure the success of customer awareness of our premium sports contents. He will lead the team responsible for creating compelling marketing plans that effectively integrate mass media, social media, promotional activities and other means of engagement. sports fans globally.

Marc spent more than 20 years at Nike, Inc., holding key roles in various functions, geographies and sports categories as Brand Marketing Manager for Golf, Tennis, Baseball, Athletic Training, Skateboarding and Football. One of Marc’s major accomplishments at Nike was helping to establish the company’s long-term partnership with the NFL, while also marketing to young football fans. Marc was most recently Senior Vice President of Marketing at Beyond Meat, where he launched their direct-to-consumer business and helped bring plant-based food products into the cultural zeitgeist.

Marc’s vast, multifaceted experience makes him a terrific addition to the team – and I know he will do a fantastic job of bolstering our efforts on behalf of our increasingly important partners. sports offerings. Marc will report to me but will work closely with the Sports team under Marie Donoghue. Please join me in welcoming him.

Thank you.

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