Sports marketing

Arizona Learfield Sports Marketing – University of Arizona Athletics

JOE MOELLER | General manager

[email protected] | 520-626-5538

Joe became CEO of the University of Arizona in 2012.

After spending his entire career in fundraising, public relations, marketing, media and sponsorships, Moeller came to Tucson from San Diego. While in California, he served as Senior Associate Athletic Director for External Relations at San Diego State University (2000-04); Chairman of the San Diego International Sports Commission (2004-08) and MoJoe Group, Inc (2008-12). Having hosted the NCAA basketball tournament in 2001 and 2006, he also served as general co-chairman of the 2008 US Open at Torrey Pines and helped attract the World Baseball Classic and Red Bull Air Races to ‘a global television audience.

Originally from West Point, Iowa, Joe holds a bachelor’s degree in communications from the University of South Dakota, where he captained the men’s basketball team. He then obtained a master’s degree in higher education administration.

98810BRIAN JEFFRIES | Director of Broadcasting and Voice of the Wildcats

[email protected] | 520-626-7660

As the direct voice of University of Arizona football, basketball and baseball, Brian has traveled the country covering Arizona Athletics, calling more than 2,000 Wildcat games since 1987. In the fall of 2008, Brian has joined the Learfield team full time. base as director of broadcasting. In addition to his play-by-play functions, Brian hosts football and basketball coaches’ radio and online broadcasts and hosts numerous UA sporting events. He is a member of the Pima County Sports Hall of Fame and was inducted into the Arizona Broadcasters Hall of Fame in 2012.

98812DANA COOPER | Senior Manager, Business Development

[email protected] | 520-626-4122

Dana joined the Arizona Learfield team in March 2009 as a Referral Marketing Consultant. Previously, he co-produced and hosted his own commercial television show on NBC’s Tucson affiliate. He has enjoyed a 25-year career in marketing, advertising, broadcasting and sports sponsorship. Dana obtained a bachelor’s degree in film and television production. He played water polo in college and is also a secondary reporter for the Arizona IMG Radio Network.

lewis-img-webLISA LEWIS | Director of Business Development

[email protected] | 520-626-1082

Lisa joined the Learfield team in October 2013 as an account manager. Prior to coming to campus, she was a Marketing Specialist for the Tucson and Phoenix area with Farmers Insurance. A Cal Poly graduate in San Luis Obispo, the Tucson native received her business administration degree with a major in marketing and a minor in pre-law.

Brett Mcpahil LearfieldBRENT MCPHAIL | Manager, Business Development

[email protected] | 520-626-9966

Brett became director of business development in April 2021. He is originally from Denver and attended the universities of Nebraska, Oregon and Idaho to pursue his passion for varsity baseball. Ultimately, he earned a Bachelor of Arts in Marketing from Idaho State University, where he interned with Bengal Athletics and Idaho Falls Chukars while juggling a part-time sales job at State Farm. Drawing on his talent for developing strategic sports partnerships, Brett led the Big Sky Sports Properties division at Learfield College from 2018-2021 before moving to Tucson.

alanna-img-webALANNA-ROSE ARECHEDERRA-ROMERO | Senior Partner Services Coordinator

[email protected] | 520-626-2205

Alanna-Rose joined the Learfield team in July 2018. Alanna is originally from Tucson and graduated from the University of Arizona in 2017 with a Bachelor of Science in Business Management from Eller College of Management and minors in Spanish and sports management. As an undergraduate student, she worked in the Arizona Athletics office of events management.

lauren guerard headshotLauren Guérard | Partner Services Coordinator

[email protected] | 520-626-7808

Lauren joined the Learfield College team in February 2021 as the Real Estate Services Coordinator. Originally from Ann Arbor, Lauren attended the University of Michigan and completed a Sports Management Degree in 2020. During her college career, she served as a Real Estate Assistant for Michigan Sports Properties and also did internships with the Michigan’s Athletic Communications Department, the Chicago Bears and American Hockey.