Sports marketing

Arlington Officials Could Eventually Join Regional Sports Marketing Consortium | news/arlington

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If Arlington government leaders are interested in joining an emerging regional consortium to jointly promote sports facilities in northern Virginia, they would be welcome, officials from the new group said.

In return, Arlington officials said they would be interested in being part of the effort down the road, should opportunities arise.

Fairfax, Loudoun, Prince William and Stafford county tourism marketing organizations announced Aug. 10 the launch of SportsNOVA, a new regional sports tourism partnership designed to market Northern Virginia as a premier destination for sporting events in trip.

With the aim of generating economic impact and fostering community development in the region, the partners will work collaboratively to attract multi-sport events and large single-sport events that can only be organized through collective effort.

“As sporting events continue to be the catalyst for America’s post-COVID recovery, SportsNOVA is an innovative approach to creating community collaboration to market Northern Virginia,” said Al Kidd, President and CEO of the direction of Sports ETA, the professional association of American sport. – event-tourism industry.

“SportsNOVA is a smart solution for attracting event rights holders to the region’s diverse portfolio of venues,” Kidd said.

Within a day’s drive of 50% of the US population, Northern Virginia offers a range of indoor and outdoor venues from tournaments, universities, mega-sports complexes and arenas to venues with large clusters of rectangular fields and diamonds, basketball and volleyball courts, ice sheets, swimming pools and other types of facilities.

Major sporting venues include George Mason University; ION International Training Center, a 90,000 square foot facility with two NHL ice caps and 3,500 seats; PWC Stadium Complex, a championship baseball stadium with three 300-foot softball fields and an eight-lane USA BMX track; and Jeff Rouse Swim and Sports Center, a 76,000-square-foot sports complex housing a 50-meter Olympic size swimming pool.

To ensure the success of tournaments and competitions held in the region, the SportsNOVA team will provide event planners with a variety of support services, including assistance with the selection of sports facilities and hotels, information tours and special offers, supplier recommendations, volunteer recruitment and events. marketing and promotion.

Events previously held in the Northern Virginia area include the World Police and Fire Games, US East Coast BMX National Championships, Senior PGA Championship, Virginia Football Tournaments and WAGS, the Virginia Special Olympics basketball championships and MYHockey tournaments, among others.

“It’s a huge advantage for Virginia when neighboring destinations can forge strategic partnerships to bid on and book major sporting events,” said Danish Saadat, national sales and marketing manager for Sports Virginia, the sports tourism division of Virginia Tourism Corp. “By ensuring a seamless planning and hosting experience for rights holders and their athletes, SportsNOVA has set itself up to compete and win major tournaments and competitions.”

Arlington is home to the MedStar Capitals Iceplex and the Long Bridge Park complex, each of which may appeal to groups from outside the area.

Emily Cassell, director of Arlington’s convention and visitor service, said the county government will consider how the soon-to-open Long Bridge Park aquatic and fitness center might fit into the regional mix. “As the center’s availability for major events becomes clearer, it may also one day be promoted as part of the Northern Virginia Tourism Partnership,” she told the Sun Gazette.

The county government already has ties to that organization, Cassell said. “Arlington enthusiastically partners with its neighbors in Northern Virginia to promote the region in markets of mutual interest, as we have done many times over the years,” she said, grateful that “the small size of our county in terms of land and the relative lack of salable tournament facilities have so far limited opportunities for sport tourism.

For now, promotion of the new aquatic/fitness center will be done more internally, Cassell said.

“The Arlington Convention and Visitor Service hopes to work with the Department of Parks and Recreation to jointly promote the Long Bridge Aquatic and Fitness Center to visitors, while meeting the needs of our residents,” said she declared.