Sports career

ASU assistant Anthony Coleman to leave coach for new sports career

Anthony Coleman (left) (Photo: EveCraig / SunDevilSource,

Anthony coleman is leaving his duties as Arizona State’s assistant men’s basketball coach to pursue a career change, he told Sun Devil Source.

Coleman is set to work for Excel Sports Management, which represents professional athletes in marketing and management, and last week announced the addition as a client of Cade Cunningham, the World No. 1 in the NBA Draft. .

Coleman said the COVID-19 pandemic helped his reassessment of priorities and he wanted more of his family. He has three children and his wife, Nellie, is from Chicago, Illinois, where they plan to live.

“In the end, it was a family decision,” Coleman said. “I want to be around my wife and kids a lot more. Getting through the pandemic and saving time with my family that I never really had, it was special and it wasn’t something I was. ready to quit. I loved coaching basketball and loved coaching with my brother (ASU Head Coach) Bobby Hurley. Bobby and I are going to be not only friends but family for the life and I want people to understand that.

“Bobby is going to be the coach of Arizona State and bring them back to their ways of winning and the way he plays, which is winning at a high level. He’s going to be great for this program and the city and I’m going to. cheering on and cheering him on from afar and hopefully I can come back and watch a few games and support him in the arena as well. “

The interminable nature of the job as a varsity coach and the impact on a family with three young children increasingly challenged Coleman’s quest for balance. He said he was frequently woken up by his children around 5 a.m. and did not fall asleep until 1 a.m. due to work. He missed out on great family moments, like seeing his children walk for the first time, and the holidays, including Thanksgiving and Christmas, carried him on him.

“It’s a 24/7, 365,” Coleman said. “You can’t turn off. At the end of a season, you may have a few days, a week, or two to get away from it all, but you’re still on your phone, you’re still working. ‘stop.

“[People] see you go there and play basketball and play games but you have training preparations you have to watch movie after you do practice you talk to your players to try to them improving, you collectively come together with your staff to try to figure out how to fix the holes that we have seen in training or how to maximize a certain player’s involvement in the squad or the mental constitution. Coaches wear many different hats, it’s not just the coach hat. Coaching is probably 10% of our work … I mean 85-90% of my day was around college basketball. “

Coleman, who joined the ASU staff under Hurley for the 2020-21 season after a season in Colorado, was the Sun Devils’ longest-serving assistant under Hurley outside of Ben Bois, who has been with Hurley since coaching at Buffalo in the 2014-15 season, and former associate head coach Rashon Burno, who was hired by ASU in July 2015 and accepted the head coach position at Northern Illinois in early March. Coleman was hired by ASU in June 2016 and left after the 2018-19 season before his subsequent return.

“[Hurley] was like, ‘You know what, family first.’ People don’t give him enough credit for it because they see his fiery side on the sidelines, but how good he is as a friend and how good he is, Coleman said. “He was first and foremost like a family and our personal relationship will always supplant our business relationship and our coaching relationship. It made me feel good about what was going on and made me feel like I was taking the right decision. “

Prior to being initially hired by ASU, Coleman spent three years as deputy director of sports marketing at Adidas, a relationship that benefited his important recruiting role for the program. He was instrumental in their successful pursuit of several players, including Pac-12 Freshman of the Year. Luguentz Dort and former ASU post player White Romello, who recently transferred to Ole Miss, who both played for Adidas affiliate grassroots programs while still in high school.

The Sun Devils were very successful in the first three years of Hurley’s tenure recruiting well-known players from the Adidas Gauntlet series. In addition to Dort and White, the senior striker Kimani laurent and junior striker Cherry Taeshon played on the Adidas circuit, Cherry switching to Nike in his last offseason. Top most recent ASU signatories including the Five Star Guardian Christophe josh and four-star forward Marcus Bagley, both among the top 30 rookies, have instead played on the Nike EYBL circuit in competition.

Coleman, who has worked with inside players in the ASU’s practice skill development segments, has previously been described by program members as having been instrumental in the development of White and the former Sun Devil De’Quon Lake Center.

Coleman joined Adidas after spending the 2012-13 season as USC’s director of basketball operations. Prior to his one-year stint with the Trojans, Coleman played professionally in Europe for seven years after a college career at Xavier and Long Beach State. He was hired by ASU in the 2016 offseason after the former assistant coach of Sun Devil Brian merritt was fired by Hurley after only one season at school.

With Coleman leaving the program and former assistant Eric Brown accepting a coaching position in New Mexico, ASU has two assistant coaching positions and an administrative role to fill.