Sports marketing

Atlantic International Capital launches sports marketing program for US crypto companies

Boca Raton, Fla., July 27, 2022 – Atlantic International Capital Digital Asset Group (AIC) is ready to provide a portfolio of financial products and services that drive innovative and personalized crypto sponsorship solutions. Given the universal appeal of sports, Crypto has exploded onto the scene as the leading sports sponsorship category. With the sporting population being mostly comprised of 18-35 year olds, sport is an invaluable platform for crypto companies to realize tangible benefits and reach their target audience.

As the crypto sponsorship category takes off, AIC is helping blockchain businesses expand their marketing budgets by providing businesses with the ability to use cryptocurrencies. Nielsen predicts that blockchain sponsorships will reach $5 billion by 2026. Companies can gain a wider audience for their products and services by participating in the AIC solutions-focused program.

“AIC Sports and Entertainment Group helps professional and college sports teams navigate the complexities of the digital asset sponsorship journey. We are aligning sports properties looking for new and incremental sponsor revenue with crypto companies looking to grow their audience and grow adoption of this currency,” said Rich Kinzler, Director of Sports and Entertainment at AIC.

Pawtocol (UPI), a Coinbase-listed company, launched the program with its sponsorship at the University of Central Florida (UCF), one of America’s top universities with a top-tier sports program. Together with AIC, Pawtocol and UCF have developed a unique sponsorship program that will launch during the upcoming Fall 2022 football season.

As part of the partnership, Colin Jordan, CEO of UPI, said, “As a start-up in an emerging tech space, it’s important for us to be very strategic in every action we take, especially regarding sales and marketing. AIC not only helps us find opportunities that maximize our exposure to our target audience, but they facilitate those opportunities through our token, UPI, which helps us maximize the value of our marketing dollars. Thanks to AIC’s trust in us and UPI, we can do so much more with our budget than we could alone – which, in the end, makes this partnership so foolproof.

UCF Athletic Director Terry Mohajir said, “Cryptocurrency is growing at a rapid pace, especially in the state of Florida, and this innovative partnership program is a perfect fit for UCF Athletics.

About Atlantic International Capital Digital Asset Group

Atlantic International Capital has a proven track record of working successfully with domestic and international companies providing advisory and token banking services, introducing digital asset solutions for athletes, entertainers, college and professional teams and investors wealthy, and providing safe, secure and regulated crypto-payment options for expensive products and services. Know Your Customer protocols are used on all of its products and services.

AIC is headquartered in Boca Raton, Florida, and has regional offices in New York and Switzerland. Current inquiries can be sent to Richard Iamunno at [email protected] or by calling 561-961-0760.

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