Sports marketing

Branson Chamber discusses sports marketing and upcoming events | News Free

Sports and the outdoors are an important aspect of the Ozarks.

Terra Alphonso, Director of Sports Marketing & Development for the Branson Chamber & CVB, provided an update on sports marketing at the Branson Board of Directors meeting on June 8.

“The sports marketing department is the marketing and development of sports. We focus on four main areas… we have sales, event services, facility development, advertising and marketing, ”said Alphonso. “In September 2020 (the Association for the Sports Travel Market) published a study that found that this market produced $ 45.1 billion in 2019 in tourism dollars.”

According to the presentation, the first quarter highlights for the economic impact of sport in 2021 showed the following:

– 9,630 overnight stays – actual business

– 4033 nights booked – future business

– $ 5,707,575 estimated economic impact – actual activity

– Economic impact estimated at $ 2,720,914 – future activities

– 2,642 jobs supported – real activity

– 1,259 jobs supported – future business

Alphonso continued the presentation by discussing past and future sporting events happening in the Branson community.

Powerboat Nationals – Grand Prix 2021 hosted the first round of its events on May 15-16 on Lake Taneycomo near Branson Landing. However, he still has more to contribute to the community.

“Motorboats have already come once this year. This organization has historically… not (gone) to the same destination (multiple times) in the same year, ”Alphonso said. “They’re going to be at Branson four times this year. So, if you missed the days of May 15-16, we encourage you to come and see the events from June 19 to 20, July 24 to 25 and September 11 to 12.

Alphonso also highlighted how American Cornhole is committed to hosting their event in Branson for at least two more years, including the World Championship in July 2022.

“The American Cornhole Organization (ACO) was one of the first groups to come back to Branson and have a safe 2020 event in our community when we reopen,” said Alphonso. “I spoke to Frank while on leave, ‘Hey, we’ve got the green light. The community is open, ready to host your event if you’re ready to come.’ In less than two weeks, he had people here in the community at the convention center (and) they were spending over $ 10,000 a day on food and drink.

Alphonso said the World Cornhole Championship is a week-long event that will bring together between 600 and 700 families in the Branson community to play cornhole and explore Branson.

Returning to Branson in 2021, the Cal Ripken Babe Ruth League August 5-14.

“The Babe Ruth League is back with our Cal Ripken World Series this year,” said Alphonso. “They have commitments from the 20 teams in the United States that will come and several international teams. A few of these (international teams) will be limited by restrictions in their own countries, but they are committed to coming as long as they can get here.

According to Aphonso, in 2019, Ballparks of America had fewer than 200 teams; however, by 2021 they already have over 700 teams registered for events between spring and fall.

Visit explorebransonsports.com for upcoming events.

To watch the full sports marketing presentation from the June 8 Aldermen meeting, visit the City of Branson’s YouTube page “CityofBranson” or click the “Live Stream” button on bransonmo.gov.