Sports marketing

Comscore Announces Exclusive Multi-Year TV Measurement Agreement With Global Sports Marketing Agency Octagon

RESTON, Virginia, June 15, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted all-platform media planning, transaction and review partner, today announced that Octagon, the world’s leading marketing and talent management in sports, signed a multi-year agreement to use Comscore TV data for planning, purchasing and measurement. Under the agreement, Comscore will be the successful provider of US television information to Octagon, helping to inform their clients’ decisions on television rights, branded content commitments and marketing opportunities.

“The TV audience measurement and rating methodology is an extremely important tool in the work we do for our clients,” said Simon ward, Strategy Director, Octagon. “We are excited to start using Comscore’s TV ratings and are confident that their proven and reliable granular audience information will help us continue to make optimal decisions for our planning, purchasing and measurement efforts. ”

“We are excited to start working with the Octagon team to provide TV reviews. Comscore’s stable, reliable and massive TV measurement footprint allows us to capture the full range of networks, especially with sports channels that other providers in the market lack, ”said Carol hinnant, Director of Revenue, Comscore.

Comscore is a leader in driving change in television measurement by enabling adoption of advanced audiences and shifting to impressions, which enables the industry to move beyond age and gender. and to evaluate according to the behaviors, interests and lifestyles of consumers. Comscore’s Information Strength Continues to Drive Expansion of Comscore’s Agency Business Market Share, which has seen double-digit year-over-year growth in new business since 2017.

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines the audience intelligence of digital, linear, over-the-top and cinematic television with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-media behavior. -screens and make business decisions with confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

About Octagon
Octagon is the leading integrated sports and entertainment marketing and talent management agency. The agency creates distinctive marketing campaigns for some of the largest Fortune 500 brands and companies around the world and represents more than 900 of the world’s most prominent and influential athletes, talents and properties.

SOURCE Comscore

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