Sports marketing

Data Driven Sports Marketing Checklist – AccuraCast

In today’s climate of changing privacy laws and cookieless tracking, sports brands face enormous marketing challenges. It will become more difficult to create relevant content for your fans and optimize targeting for your business.

Based on the pattern of previous updates and changes, if your organization doesn’t start adapting ad processes and getting fan data in new ways, you’ll struggle to grow your audience and drive results. .

To recap the biggest changes of the past two years, companies have had to deal with issues such as:

  • Browsing without cookies
  • Understanding Privacy Changes
  • Acquire more first-party data
  • Migration from Universal Analytics to Google Analytics 4
  • Constant competition and scaling issues
  • Introduction of new advertising formats and changes to social platforms such as TikTok, Twitter and Meta

To sufficiently track performance metrics, drive business growth, and stay ahead of the competition, sports brands need to start preparing now. If you don’t update your critical marketing processes, your ability to communicate with your customers will be severely hampered.

We’ve created a checklist to see where your business might need assistance and to offer guidance when it comes to navigating these changes.