Sports marketing

Exclusive: Wolff Sports’ Fábio Wolff talks about sports marketing, betting and plans for the future

Wolff Sports is the sports marketing agency with the most sponsorships in Brazilian football, having signed more than 103 contracts with clubs in its 16 years of existence, including the “big four”: São Paulo, Palmeiras , Corinthians and Santos.

An agile agency, without bureaucracy, with Sponsoring as its core business, according to its own creator.

Fábio divides his time between the marketing agency, his bi-weekly blog “MKT Esportivo”, his podcast Sponsored! and Trevisan, a university where he teaches sports marketing and management (MBA).

He recently received the South American Sports Marketing Professional of the Year award from Confut Sudamericana and comments on what this recognition means to him. “A victory for me just to be among the three nominated professionals, I was very happy and satisfied”

The businessman comments in the interview on the management of the image of the player Endrick, a new partnership that has quickly become a very rewarding experience for him, because despite having already worked with brands and ambassadors, he says that this is the first time that they have the freedom to “design a strategic plan” of career, image positioning, based on the plan of three super careers of super sports stars: Nadal, Federer and Cristiano Ronaldo.

“It bothers me to turn on the TV and not see the athletes in abundance. It happens on the eve of a competition, like the World Cup, the Olympics, but it’s not often,” says- he.

“You turn on the TV and you don’t see country duets, Luciano Huck (with all due respect), for example, Marcos Mion, Anitta, but you don’t see sportsmen, unfortunately.” That’s why Fábio says it’s an opportunity for one or more athletes to be protagonists, where Endrick with his absurd potential, both on and off the pitch, will make the difference.

Wolff also talks about the sports marketing market compared to 10 years ago, the differences compared to the European market. “The market has evolved, but not in the way we would like.”

“We have to take advantage of the remaining 70% of the potential that we have and we are not taking advantage of it,” he said.

Fábio also comments on his expectations for betting regulations in Brazil, among other plans for next year.

Watch the full interview with Fábio Wolff, from Wolff Sports