Sportalicious http://sportalicious.com/ Mon, 21 Nov 2022 05:02:38 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://sportalicious.com/wp-content/uploads/2021/12/sportalicious-icon-150x150.png Sportalicious http://sportalicious.com/ 32 32 Former Turner Networks boss David Levy to co-run sports marketing business at Horizon Media https://sportalicious.com/former-turner-networks-boss-david-levy-to-co-run-sports-marketing-business-at-horizon-media/ Mon, 14 Nov 2022 19:32:38 +0000 https://sportalicious.com/former-turner-networks-boss-david-levy-to-co-run-sports-marketing-business-at-horizon-media/

David Levy, the longtime former chairman of Turner Networks, was named co-CEO and partner of Horizon Sports & Experiences, a newly launched marketing agency under brand giant Horizon Media, on Monday.

Levy, also founder of Back Nine Ventures Llc, will team up with former Momentum Worldwide President and CEO Chris Weil in the new venture, a combination of Horizon’s Scout Sports and Entertainment division that will guide clients engaged in sports marketing and experiential. Michael Neuman, head of Scout, will become EVP of HS&E, reporting to Levy and Weil.

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Horizon says Horizon Sports & Experiences will focus on creating and monetizing intellectual property; advice and strategic advice; media rights; sponsorship; Sales; and experiential strategy and activation. Horizon Media’s metaverse consultancy Chapter & Verse will also be merged with HS&E’s offerings.

Levy left Turner in March 2019 after a nearly 33-year run following the merger of WarnerMedia and AT&T; he joined Turner in 1986 as an account executive. As President of Turner, he oversaw the company’s portfolio which included TBS, TNT, Cartoon Network, Adult Swim, Boomerang, truTV, Turner Classic Movies, Bleacher Report and Turner Sports, and led the two national revenue divisions. of Turner, sales and distribution of advertisements.

“Throughout my career, I’ve had tremendous opportunities to build and grow some of the world’s most esteemed brands by creating and identifying the partnerships, content and value propositions that deliver consistent value to their audience through sports and entertainment platforms and experiences,” Levy said. in a press release today. “Yet, I know that in today’s ever-changing media landscape, there are even more opportunities to develop strong new IP destination events and help existing and emerging sports leagues navigate new distribution platforms, as well as sponsorship and sales. To this end, we will also be looking at opportunities to deploy available capital for strategic acquisitions to expand these capabilities and accelerate the impact of HS&E for our clients. I am delighted that all of our customers, including those who accompany me from Back Nine to HS&E – Top Rank Inc., Learfield and others, will have more services and opportunities through this merged shopping brand lens- sale that is further amplified by Horizon’s in-depth consumer insights and analytics offerings.

Weil had run Interpublic-owned experiential marketing company Momentum for the past 20 years before stepping down to take on the HS&E role; Momentum said in a statement today that he would remain chairman until the end of the year and remain a consultant until 2023.

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FTX spent hundreds of millions on sports marketing en route to bankruptcy https://sportalicious.com/ftx-spent-hundreds-of-millions-on-sports-marketing-en-route-to-bankruptcy/ Fri, 11 Nov 2022 23:28:15 +0000 https://sportalicious.com/ftx-spent-hundreds-of-millions-on-sports-marketing-en-route-to-bankruptcy/

Crypto derivatives exchange FTX launched in 2019 and reached a valuation of $32 billion in just three years – now the rocket ride is ending in Chapter 11 bankruptcy.

Along the way, the company — fueled by trading fee revenue from the mainstream crypto boom during the pandemic — has spent a lot of money on sports marketing deals to educate customers.

In the second half of 2021 alone, FTX and/or FTX US signed deals with the NBA’s Miami Heat (stadium naming rights), Major League Baseball (as the official crypto exchange, a deal that puts an FTX logo patch on each referee’s uniform), Golden State Warriors (in-arena signage at Chase Center and brand placement with Warriors’ G League team), Washington Wizards and Capitals (official crypto exchange and partner NFT) and esports giant TSM (naming rights).

The Miami Heat deal, the most high-profile of them all, was a 19-year, $135 million deal. In an interview with Decrypt in May 2021, when asked how a company that hadn’t even been around for three years could sign a 19-year contract, FTX CEO Sam Bankman-Fried smiled and said, “Without getting into details, it’s been a pretty good year for To the point where, frankly, we don’t need to rely on the other 18 years to have the funds for it (It’s unclear if FTX actually paid the full of the Heat contract in advance.)

Friday night, the heat tweeted that he would immediately end his relationship with FTX and work with Miami-Dade County to “find a new naming rights partner for the arena”.

Elsewhere in the hoops world, FTX’s multi-year deal with the Warriors was relatively modest, with a CNBC source valuing it at just $10 million. Terms of the agreement with Monumental Sports and Entertainment for the Wizards, Capitals and Washington Mystics of the WNBA were not disclosed.

FTX’s 10-year deal with TSM was its richest disclosed sponsorship, as Bankman-Fried – a noted League of Legends enthusiast – inserted the trade mark into the team name (now TSM FTX ) for a total price of $210 million. The exchange continued its esports spending spree with a seven-year pact with Riot Games to sponsor the League of Legends Championship Series (LCS) esports league, though the companies declined to disclose terms.

It’s unclear how much FTX US spent on a multi-year deal to sponsor Comcast-backed esports platform Nerd Street Gamers, while a recent year-long sponsorship of Brazilian esports team Furia reportedly cost $3.2 million to FTX. The growing esports industry is still heavily reliant on sponsorship funds, which has made crypto firms attractive funders in recent years. The loss of FTX funding could significantly harm these partners.

FTX US has also invested in college sports, paying $17.5 million for a 10-year stadium naming rights deal with the University of California Golden Bears. The deal was paid for entirely in cryptocurrency, according to the team’s official announcement.

The terms of Major League Baseball’s massive deal were never disclosed, nor were the terms of FTX’s deal with popular Formula 1 team Mercedes-AMG Petronas made public.

Meanwhile, endorsement deals with celebrity athletes like Tom Brady, Trevor Lawrence, Steph Curry, Naomi Osaka and Shohei Ohtani included stakes in FTX, which could effectively prove worthless as the company files for bankruptcy.

$375 million minimum in sporting commitments – what now?

Only the publicly announced awards listed above represent commitments of over $375 million, and this does not include fees paid to any of these professional athletes, as they have not been publicly disclosed.

Now the empire is collapsing.

The F1 racing organization has already announced today that it is suspending the agreement and removing the FTX brand from its car at the end of the current season.

It seems highly unlikely that the FTX name will stay on the Heat arena much longer, and not just because the company has gone bankrupt, but because the brand value has been destroyed, and the NBA is hyper-cautious of the brand might wish to move away from it. It’s also hard to imagine the FTX patch remaining on umpires’ uniforms when the next baseball season opens.

Granted, FTX is far from the only crypto exchange to go on a sports marketing spending spree during the pandemic when crypto was booming. Coinbase, Crypto.com, Binance, and OKX all signed professional sports endorsements or sold NFTs tied to a star or sports team, and crypto ads flooded the airwaves during Super Bowl 56 last February. (Crypto.com sponsors the 2022 World Cup in Qatar, and its naming rights deal for the LA Lakers arena dwarfs the FTX/Heat deal at $700 million.)

In hindsight, it’s easy to question FTX’s rampant marketing spending, and many critics are.

But in January, when asked Decrypt‘s gm podcast if there were any signs the sports marketing push was working, Sam Bankman-Fried said no – no data, at least. But anecdotally, he argued, it amplified FTX brand awareness: “Everyone we talk to who knows us – a little, a lot, barely, intimately – is their priority,” said he declared. “Obviously it’s penetrated more than anything we’ve done together, in terms of how people perceive us. Not in terms of installs per dollar spent.”

The events of the past week have also amplified the awareness of the FTX brand. But not in a way that satisfies his professional sports league partners.

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Sports Marketing Intelligence Software Market 2022 Segment Analysis by Top Key Players: Zomph, Blinkfire Analytics, Block Six Analytics, Greenfly, Hookit, KORE Software, GumGum, MVP, Opendorse, Opta, Pico, SponsorUnited, SSB, Tradable Bits, VBrand Sports https://sportalicious.com/sports-marketing-intelligence-software-market-2022-segment-analysis-by-top-key-players-zomph-blinkfire-analytics-block-six-analytics-greenfly-hookit-kore-software-gumgum-mvp-opendorse-opta/ Thu, 03 Nov 2022 07:00:00 +0000 https://sportalicious.com/sports-marketing-intelligence-software-market-2022-segment-analysis-by-top-key-players-zomph-blinkfire-analytics-block-six-analytics-greenfly-hookit-kore-software-gumgum-mvp-opendorse-opta/

New Jersey (USA) – The Sports Marketing Intelligence Software Market report is an in-depth market monitor with a comprehensive assessment of the challenges faced by the manufacturers in the current scenario to achieve a new round of growth. As manufacturers in the sports marketing intelligence software industry have shifted towards digitization and data-driven solutions, it is important to assess customers, business segments, products, services after -sales, regions and channels of the sports marketing intelligence software to understand the elasticity of each of the markets.

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The sports marketing intelligence software market player with the greatest technological innovation will gain the largest market share. Zoomph, Blinkfire Analytics, Block Six Analytics, Greenfly, Hookit, KORE Software, GumGum, MVP, Opendorse, Opta, Pico, SponsorUnited, SSB, Tradable Bits, VBrand Sports

Sports Marketing Intelligence Software Market Overview:

The Sports Marketing Intelligence Software industry report provides a comprehensive analysis of the Sports Marketing Intelligence Software market including its definition, size, growth and key segments. The report analyzes the Sports Marketing Intelligence Software industry background including key drivers and restraints. The report also examines the opportunities available in the Sports Marketing Intelligence Software market including new product developments, market expansions, and market growth during the forecast period. Some of the current text comes from the previous paragraph, and the body of the current text continues; the report has been prepared based on the current data of the Sports Marketing Software market.

Segmental analysis:

The report categorized the global sports marketing software market into segments comprising product type and application. Each segment is assessed based on its share and growth rate. Additionally, analysts have studied potential regions that could prove rewarding for sports marketing intelligence software makers in the coming years.

The regional analysis includes reliable predictions about value and volume, helping market players to gain in-depth insights into the overall Sports Marketing Intelligence Software industry.

Market Segment by Type:

Cloud-based, on-premises

Market Segment by Application:

Small teams and individuals, Large teams

The Sports Marketing Intelligence Software Market research report provides an overview of key market drivers, challenges, opportunities, and risks. Key players are also profiled along with their market shares in the global sports marketing intelligence software market discussed. Overall, this report covers the historical situation, the current situation and the future prospects. The Sports Marketing Intelligence Software Market research report encompasses research methodologies, porter’s five forces analysis, product scope, and CAGR status. Finally, the report offers a quantitative analysis of key countries based on their revenue share and the latest technological advancements in each region.

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The report authors have analyzed the developing and developed regions considered for research and analysis of the global Sports Marketing Intelligence Software market. The regional analysis section of the report provides in-depth study of different regional and country-level Sports Marketing Intelligence Software industries to assist players in planning effective expansion strategies.

Regions Covered in Global Sports Marketing Intelligence Software Market:

  1. The South America sports marketing intelligence software market covers Colombia, Brazil and Argentina.
  2. The North American market covers Canada, the United States and Mexico.
  3. The European market covers the UK, France, Italy, Germany and Russia.
  4. The Middle East and Africa market covers the United Arab Emirates, Saudi Arabia, Egypt, Nigeria and South Africa.
  5. The Asia-Pacific sports marketing intelligence software market covers Korea, Japan, China, Southeast Asia and India.

Report on cumulative impact of COVID-19 on sports marketing intelligence software:

Our ongoing research on the Sports Marketing Intelligence Software report amplifies our research framework to ensure inclusion of underlying COVID-19 issues and potential pathways forward. Additionally, the updated study provides insights, analysis, estimates, and forecasts, considering the impact of COVID-19 on the Sports Marketing Intelligence Software Market.

The Porter Matrix evaluates and categorizes sports marketing intelligence software vendors in the market based on business strategy (industry coverage, business growth, financial viability, and channel support) and Sports Marketing Intelligence Software Product Satisfaction (Ease of Use, Product Features, Value for Money, and Customer Support) that helps businesses make better decisions and better understand the competitive landscape.

Sports Marketing Intelligence Software Market Share Analysis: Knowing the Sports Marketing Intelligence Software Market Share offers an idea of ​​the size and competitiveness of the vendors for the reference year. It reveals the characteristics of Sports Marketing Intelligence Software market in terms of accumulation, dominance, fragmentation and merger.

The report answers questions such as:

  1. What is the Sports Marketing Software market size and global market forecast?
  2. What are the inhibiting factors and impact of COVID-19 shaping the Global Sports Marketing Intelligence Software Market during the forecast period?
  3. In which products/segments/applications/areas to invest in during the forecast period in the Global Sports Marketing Intelligence Software Market?
  1. What modes and strategic moves are suitable for entering the global sports marketing intelligence software market?

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We support business decision making on features like market entry strategies, market sizing, market share analysis, sales & revenue, technology trends, competitor analysis , analysis of the product portfolio and applications, etc. Our library of over 750,000 reports targets high-growth emerging markets in the United States, Europe Middle East, Africa, Asia-Pacific covering industries such as IT, Telecom, Semiconductors, Chemicals, healthcare, pharmaceuticals, energy and electricity, manufacturing, automotive and transport, food and beverages, etc.

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]]> Sports Marketing Intelligence Software Market with Considerable Growth by 2029 – Active Network, LLC, SportEasy SAS https://sportalicious.com/sports-marketing-intelligence-software-market-with-considerable-growth-by-2029-active-network-llc-sporteasy-sas/ Mon, 31 Oct 2022 16:43:40 +0000 https://sportalicious.com/sports-marketing-intelligence-software-market-with-considerable-growth-by-2029-active-network-llc-sporteasy-sas/

California (USA) – The Sports Marketing Intelligence Software market research is an intelligence report with meticulous efforts to study the correct and valuable information. The data that has been examined is made considering the top existing players and upcoming competitors. The business strategies of key players and new industries entering the market are studied in detail. A well-explained SWOT analysis, revenue share and contact information are shared in this report analysis.

Get the sample PDF copy (including full TOC, graphs and tables) of this report @:

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Some of the major companies influencing this market include:

Active Network, LLC, SportEasy SAS, EZFacility, Daktronics, Inc., Sportlyzer LLC, Sportlomo, Jonas Club Software, Atrium Sports, IBM Corporation, Epicor Software Corporation, SAP SE,.

Various factors are responsible for the growth trajectory of the market, which are studied extensively in the report. In addition, the report lists restraints that pose threat to the global Sports Marketing Software market. This report consolidates primary and secondary research, which provides market size, share, dynamics and forecasts for various segments and sub-segments considering macro and micro environmental factors. It also assesses the bargaining power of suppliers and buyers, the threat of new entrants and product substitutes, and the degree of competition prevailing in the market.

Global Sports Marketing Intelligence Software Market Segmentation:

Market Segmentation: By Type

Cloud-based
On the site

Market Segmentation: By Application

Small teams and individuals
Big teams

The report provides information about the following pointers:

Market penetration: Comprehensive data on the product portfolios of leading Sports Marketing Intelligence Software market players.

Product Development/Innovation: Detailed information on upcoming technologies, R&D activities and product launches in the market.

Competitive evaluation: An in-depth analysis of the market strategies of leading companies in the market, along with their geographical and business segments.

Market development: Information on developing markets in full. This study examines the market in several geographies for different segments.

Market Diversification: Detailed data on new products, untapped geographies, recent advancements and investment opportunities in the Sports Marketing Intelligence Software market.

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Scope of the Global Sports Marketing Intelligence Software Market Report:

Report attribute The description
Market size available for years 2022 – 2029
Reference year considered 2021
Historical data 2016– 2021
Forecast period 2022 – 2029
Quantitative units Revenue in USD Million and CAGR from 2022 to 2029
Segments Covered Types, applications, end users, and more.
Report cover Revenue Forecast, Business Ranking, Competitive Landscape, Growth Factors and Trends
Regional scope North America, Europe, Asia-Pacific, Latin America, Middle East and Africa
Scope of customization Free report customization with purchase. Added or changed country, region and segment scope.
Pricing and purchase options If you have any special requirements, please let us know and we will offer you the report you want.

The cost analysis of the Global Sports Marketing Intelligence Software Market has been performed while considering manufacturing expenses, cost of labor, and raw materials along with their market concentration rate, suppliers and the price trend. Other factors such as supply chain, downstream buyers, and sourcing strategy have been assessed to provide a comprehensive and in-depth view of the market. Buyers of the report will also be exposed to market positioning study with factors such as target customer, brand strategy and pricing strategy considered.

Answers to key questions in this report:

  • What is the current Marketing Intelligence Software market size in terms of revenue and volume, and what is the expected growth during the forecast period?
  • What key developments are anticipated to drive the Sports Marketing Software market trends?
  • What factors will trigger product demand and what is the estimated product consumption?
  • What are the upcoming business opportunities and constraints?
  • Which region will dominate the global sports marketing intelligence software market share?

Contents

Global Sports Marketing Intelligence Software Market Research Report 2022-2029

Chapter 1 Overview of Sports Marketing Software Market

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 – Global Sports Marketing Intelligence Software Market Forecast

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Sports marketing firm Baseline Ventures signs wrestler Vinesh Phogat https://sportalicious.com/sports-marketing-firm-baseline-ventures-signs-wrestler-vinesh-phogat/ Mon, 31 Oct 2022 10:20:30 +0000 https://sportalicious.com/sports-marketing-firm-baseline-ventures-signs-wrestler-vinesh-phogat/

NEW DELHI: Sports marketing firm Baseline Ventures has onboarded wrestler Vinesh Phogat and will exclusively represent all commercial rights for her. The company stated that she was the only female wrestler from India to have won multiple medals at the World Wrestling Championships and is part of the Phogat family which has produced several female wrestlers from India. In 2022, she won a bronze medal at the World Championships in Belgrade and a gold medal at the Commonwealth Games in Birmingham. Phogat, a three-time Commonwealth Games medalist and two-time Asian Games medalist, said: “They have established themselves as a premier sports marketing company. They represent some of India’s greatest athletes and I am happy to join the family. I’m sure they will help my career move in the right direction. and performance globally speaks for itself and we are excited to work with her and grow her brand.”

She will be looking to work towards medals at the next Asian Games next year in China, which will be followed by the Paris Olympics in 2024.

2021 saw a return to sports sponsorships and media deals, compared to 2020, after a post-pandemic lull. The year helped India reach billion-dollar scale with 62% growth over 2020, according to a report by GroupM ESP, the entertainment, esports and sports division of GroupM India. The company, in its sports sponsorship report for India 2021, said the country’s performance at the Tokyo Olympics has lifted the spirits of budding sports talents in the country and that 2022 will bring new opportunities in multi-sport events. . It is estimated that the sports industry has exceeded 9,500 crore in 2021, he says. The company said this is the 9th edition of its report, “Sporting Nation in The Making”, which takes into account sponsorship spend, player endorsements and media spend on sports properties.

Catch all the sports news and updates on Live Mint. Download the Mint News app to get daily market updates and live trade news.

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Sports marketing company Real Sports partners with Saina Nehwal https://sportalicious.com/sports-marketing-company-real-sports-partners-with-saina-nehwal/ Wed, 19 Oct 2022 11:30:03 +0000 https://sportalicious.com/sports-marketing-company-real-sports-partners-with-saina-nehwal/

Real Sports, a sports marketing agency owned by JetSynthesys, has announced a partnership with India’s top badminton player, Saina Nehwal.

The company will seek new opportunities for Nehwal to discover and develop its brand image both in India and globally.

The partnership with the 2012 Olympic medalist is quite important for the company. Real Sports will also strive to increase its brand value.

JetSynthesys was founded to improve the lives of all Indians. The brand knows the terrain well and shapes Indian culture and consumers.

The company is committed to keeping abreast of changing trends and the needs of Indian and Western populations. This value goes a long way in increasing the popularity of the company’s customers, one of them now is Saina Nehwal.

Rajan Navani, CEO and Founder, JetSynthesyssaid, “At JetSynthesys, we always strive to foster meaningful partnerships. Now with Saina Nehwal on board, we are optimistic about the success this partnership will bring to both parties. We are delighted to welcome him to our sporting family and hope this is the start of an exciting phase to come.

On the partnership, Saina Nehwalsaid, “Following the work of Real Sports, which includes a roster of prominent sports personalities, I look forward to leveraging their knowledge and industry expertise to deliver exciting projects and collaborations in the future.”

Excited about the new development, Tarish Bhatt, Commercial Director, Real Sports said, “Our firm is very pleased to represent Saina Nehwal, who has achieved significant milestones throughout her career. Our team looks forward to nurturing their personal brand as they challenge new boundaries on their journey. We thank Saina for trusting us.

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Senior POV: A volleyball player discusses his college sports career https://sportalicious.com/senior-pov-a-volleyball-player-discusses-his-college-sports-career/ Mon, 17 Oct 2022 07:00:00 +0000 https://sportalicious.com/senior-pov-a-volleyball-player-discusses-his-college-sports-career/

Women’s volleyball suffered a tough loss to Angelo State in its final game on Oct. 14. However, the Hilltoppers didn’t lose their spirit or faith until the end of the final set.

Hilltop Views was fortunate to sit down with senior player and volleyball player Maddie Brown, whose position on the women’s volleyball team is libero defensive specialist and has been playing volleyball since sixth grade.

“What excites me the most is that because I’m a senior, this is the last time I play college volleyball, which is, of course, very memorable because the years I have spent training, it’s just a very bittersweet moment,” Brown said. “As a team it’s really exciting because we finished on a really high note last year, so seeing the progress and seeing how our team is growing mentally as well is really fun to see.”

She also talks about what it’s like to be a student-athlete. She says it’s always a learning experience.

“I think every team reaches a point where they start to have challenges to overcome, and these next few weeks will definitely show if we can overcome those challenges as a team, and I think that’s really exciting because it proves how the hard work we put into it,” Brown said.

For Brown, especially as a senior, her hardest thing is building relationships both on and off the court. She realizes her volleyball career at St. Ed’s will soon be over, which she dreads, but she’s also looking forward to helping her teammates grow, trying to stay stress-free about what the future holds. has in store for us and simply learning new things. how time passes.

When asked how volleyball would play a part in her life after college, Brown replied, “I’ve coached before – I’ve done clinics and one-on-one private lessons which I really appreciated – so I’m definitely planning to take a break after volleyball is over. After so many years, I can’t see myself walking away forever, so I’m really interested in coaching – just being able to watch kids grow and develop and learn the game,” she said.

Women’s volleyball will play its next home game against the University of Arkansas at Fort Smith on Friday, October 21 at 6 p.m.

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Play to Win: How Car Dealerships Can Capitalize on Sports Marketing https://sportalicious.com/play-to-win-how-car-dealerships-can-capitalize-on-sports-marketing/ Tue, 04 Oct 2022 13:44:20 +0000 https://sportalicious.com/play-to-win-how-car-dealerships-can-capitalize-on-sports-marketing/

Seven years ago, Tomes Auto Group changed its approach to advertising.

“We decided we only wanted TV advertising involving sporting events, because people are connected; their eyeballs are glued to the screen,” says Brandon Tomes, president of Tomes Auto Group and its dealerships in Texas.

Today, sports marketing remains a key way to reach consumers. Live sports are the crown jewel of television – the most watched and valuable programming and the most powerful place to advertise. According to Nielsen, sports accounted for 98% of the 50 most watched programs in 2021 on American television.1

Some 99% of viewers who watch sports watch them live or on the same day.2 This is a reliable place for “date” viewing and a place where ads are seen, not ignored.

West Herr Auto Group in western New York also knows the power of sports marketing. “As a marketer, you want to focus your efforts where there’s consumer attention – and for a lot of people, that’s disproportionate interest in sports,” says Matt Lasher, chief marketing officer of West Herr. .

The automotive group has signed a list of current and former professional football players who serve as local community ambassadors for its dealership. “People have a high emotional connection to sports,” Lasher says. “By associating with people they like, we get some of that good vibe.”

With so many different ways to connect with fans, how can you maximize your investment in the sport? How can you make sure your ads reach the fans you want to reach? Spectrum Reach experts suggest these best practices for getting the most out of your sports marketing dollars:

Switch to multi-screen: Today, the average American household has 25 connected devices, twice as many as two years ago.3 Sports fans watch their favorite teams and key matches not only on the big screen in the living room, but also in the garden on a laptop and on the go on tablets and phones, and sometimes on two screens at once. To ensure maximum reach and frequency, dealers should develop a multi-screen strategy that includes both linear TV and streaming TV. Adding streaming to a linear-only campaign will increase a campaign’s reach by 28%, according to research from Spectrum Reach.4

Expand the sports offer: Although the “big four” professional sports are always a starting point for advertisers, Americans have a seemingly bottomless appetite for watching sports.

Many sports are gaining popularity. For example, football is overtaking hockey with American viewers, especially with the Hispanic population.5 Dealers can seek out these and other lesser-known but effective locations to reach unique fans or to reach avid sports consumers with increased frequency.

In addition to using professional athletes as ambassadors, college student athletes are now able to secure sponsorship deals, and dealers can also create distinctive and locally relevant campaigns around these athletes.

Better ad targeting: Today, marketers can buy television ad time the same way they buy digital ads on search engines, social media, or websites. Rather than relying on demographics like males 25-54, using impression-based measurement, an advertiser can target audiences with a higher propensity to buy.

Spectrum Reach takes its aggregated and anonymized first-party audience data and overlays it with privacy-focused third-party automotive data. In doing so, it is possible to determine how different tastes in sports programming reveal distinct preferences between car brands.

Many dealers operated on faith and guts when throwing dollars at major sporting events on television. They knew the notes were there, but wondered about the ultimate impact. The fragmentation of the media landscape has made it even more difficult to measure results consistently across all advertising platforms.

It is therefore more important to work with partners who offer easy-to-use dashboards and solid attribution solutions. Spectrum Reach, for example, has partnered with industry leaders in attribution (TV Squared) and data privacy (Blockgraph) to create a multi-screen attribution solution. Solutions like these can help advertisers connect the dots, linking ad exposures for linear and streaming TV to business outcomes such as website visits. This means that dealers avoid advertising waste.

The Bottom Line: Sports marketing is a powerful way to advertise and can be effective for dealerships. Taking the time to follow these strategies and get it right can help knock you out of the park.

Spectrum Reach Automotive has local experts and an award-winning creative agency in over 90 US markets with expertise in creating data-driven, multi-screen advertising campaigns that influence automotive buyers. Visit www.spectrumreach.com/auto to learn more.

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How has personalization improved digital sports marketing? https://sportalicious.com/how-has-personalization-improved-digital-sports-marketing/ Thu, 29 Sep 2022 16:12:59 +0000 https://sportalicious.com/how-has-personalization-improved-digital-sports-marketing/ Personalization is a proven way to boost engagement while gathering valuable insights into existing audiences – and is proving to be a key driver for the sports industry, says Rawnet’s Harry Daniel.

For brands looking to score points through digital marketing, personalization is a winning long-term business strategy. Personalizing user experience (UX) through websites and apps keeps fans engaged and improves brand loyalty. It can help brands grow, extending their reach to new users and unlocking untouched winning opportunities.

Personalization has taken the sports industry by storm, helping organizations in this space make fans feel like they’re part of an exclusive club with their favorite teams.

Keep fans interactive

Today, sports enthusiasts have apps like Sky Sports on their phones or tablets. Through these apps, fans can add their favorite teams and players to a personal section. As a result, marketers can collect relevant information about each user and engage them through push notifications.

These notifications keep them up to date with the latest news about their favorite teams and players and provide personalized content. When registering for the apps, users can enter their email addresses and receive a warm welcome message straight from their favorite club. They receive more exclusive content as a reward for staying active and loyal to the club.

Fans are also offered insightful content that wouldn’t otherwise be accessible, via notifications, which boosts their engagement. An example of personalization in sports marketing might be offering a 10% in-store discount and access to “cashless” giveaway opportunities once a fan has signed up.

Another could receive 50% off annual subscriptions on their next subscription and half the price for the next six months with a discount code. Providing this type of service to fans will encourage them to continue being a member and to renew their membership because of the benefits they enjoy.

Ensuring fans stay engaged

It’s hard to keep fans involved after the game is over, but thanks to the expansion of streaming services, fans can receive more content than ever before, even after the final whistle.

There are several podcasts tailored to specific sports or clubs. These streaming services can promote this content, allowing fans to listen to the opinions of big gamers (and other fans), creating a sense of community.

Likewise, there are pre-game and post-game chats, keeping fans engaged with the content longer than the tournament. By discussing stats, player ratings and reviews, fans can further explore the sport, creating a sense of belonging with like-minded viewers.

They can also personalize their experiences with streaming services by tuning in to the matches they want to watch and listening to discussions around their favorite players.

Social media plays an important role in personalization and digital sports. Fans can follow their favorite sports club pages and receive daily updates using features like Instagram Stories. Every player from every sports team has their own personal social media account, which means fans can follow their heroes in real time.

Personalization is key

Personalization of sponsors through advertising is a major factor for digital marketers in the sports industry. By using existing data about what fans see most on websites and apps, advertisements that meet user needs and interests can be leveraged for greater campaign success.

It’s no secret that digital marketers champion personalization, and that’s certainly the case for professionals in the sports industry. Personalization is very beneficial for marketers as it can help them improve their performance and campaign results in the long run.

It’s important to remember to keep fans up to date with the latest news and include exclusive content, as this will help keep them engaged and loyal over time. Ultimately, customization will continue to be the main driver of the fan experience to stay competitive against future opponents.

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Diana Rouzee excited about her future as sports marketing executive https://sportalicious.com/diana-rouzee-excited-about-her-future-as-sports-marketing-executive/ Thu, 29 Sep 2022 15:58:00 +0000 https://sportalicious.com/diana-rouzee-excited-about-her-future-as-sports-marketing-executive/

GRAND ISLAND, Neb. (KSNB) – A familiar face is in a different place on Grand Island.

Diane Rouzee, the former Northwest volleyball coaching legend who coached the Vikings for 34 years, retired in the spring. Today, a few months later, she is embarking on a new adventure.

Rouzee is now head of sports marketing for Grand Island Tourism, and she joked that it took a bit of convincing to bring her out of retirement so quickly.

“Brad (Mellema) called me and said come talk to me, and I was like, ‘Oh, I don’t know about that,'” Rouzee said. “I really didn’t want to do anything full time, but he just gave me a great lecture and I work with great people, so I couldn’t say no.”

Rouzee says she also wants to get down to business.

“I just want to go shake their hands and say ‘what can I do for you, and how can we work together?’ she says. “Maybe we’ve done it before or maybe we haven’t and we’ve built relationships.”

After a 38-year teaching career, 34 of them as an athletic trainer, Rouzee says she looks forward to showcasing the entire city of Grand Island and not just one particular school.

“Grand Island is such a neat town,” Rouzee said. “I’ve lived here a long time, but I think there’s so much they don’t know we have, and if we can get people here, they’re going to stay in our hotels, they’re going to eat in our restaurants, they’ll go to the Stuhr Museum, Heartland Public Shooting Park, our fieldhouse, and so many different things that a lot of places don’t do.

Rouzee is also stepping into her new role at an exciting time for Grand Island sports, as the community is in the early stages of development and construction of the Pinnacle Bank Sports Complex. It will be a big domino to fall in love with the city according to Rouzee, and she said it’s a big symbol of how far Grand Island has come in terms of sports over the past few decades.

“I’m old, so I’ve seen a lot of changes from where we started to where we are now,” Rouzee said. “Facilities are probably the most important things that come to mind. There wasn’t much when I started, and the gym space and the field space and part of that – the club and the traveling team and the programs really grew.

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