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FTX US will partner with Monumental Sports and Entertainment of Washington DC.
FTX US partners with Washington sports teams
FTX continues to partner with major sports teams.
The U.S. arm of the main crypto exchange said it signed a sports marketing deal with Monumental Sports and Entertainment on Monday, following a series of other high profile sports partnerships.
Monumental Sports and Entertainment is one of the largest sports companies in Washington DC, overseeing the Washington Wizards of the NBA, the Washington Capital of the NHL and the Washington Mystics of the WNBA. It also owns the Capital One Arena, the home of the three teams.
While full terms of the deal were not disclosed, the deal makes FTX US the crypto exchange partner and the exclusive partner of NFT.
The MSE partnership isn’t the only sports marketing agreement the FTX brand has signed this year. Just last week, FTX US teamed up with the Golden State Warriors in a $ 10 million deal. He also partnered with college football and basketball teams and, perhaps most notably, paid $ 135 million to secure the naming rights to the Miami Heat stadium for the next 20 years. The exchange also struck a deal to appear on MLB referee jerseys and enlisted Bored Ape Yacht Club member Tom Brady, Shohei Ohtani and Stephen Curry as official ambassadors.
While FTX was the first crypto exchange to make a splash in the sports industry, others have followed suit this year. Crypto.com bought the naming rights to Staples Center in LA in a massive $ 700 million deal last month, adding to its UFC and Formula 1 partnerships. Coinbase also sponsored the NBA and teamed up with Kevin Durant for an ambassadorial deal last week.
Disclosure: At the time of writing, the author of this feature owned ETH and several other cryptocurrencies.
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