Sports marketing

FX broker OANDA makes first foray into sports marketing: New York Red Bulls

“We look forward to celebrating their success on the pitch and introducing OANDA’s world-class brand and platform to new audiences.”

OANDA has become the Official Jersey Sleeve Patch Partner of the New York Red Bulls after signing a multi-year partnership. The deal marks the Forex broker’s first foray into sports marketing for the award-winning global leader in online trading services.

As the shirt sleeve crest partner, OANDA will have its logo on the right shirt sleeve and included on select club apparel, with authentic club shirts available for purchase at select outlets. The sleeve patch will also be included in the EA Sports FIFA series of video games.

The New York Red Bulls are one of 28 teams in Major League Soccer (MLS). The club is owned by the Austrian beverage company Red Bull for which the team is named.

In addition to New York Red Bulls assets, the partnership extends to the wider world of Red Bull, including experiential and branded assets at select Red Bull events and media properties.

OANDA, which is registered with the CFTC and NFA, is the latest Forex broker to join the sports marketing trend, as departments have noted over the years that sports fans have clearly shown interest in brands. financial services that partner with clubs and athletes.

Marc de Grandpré, General Manager of the New York Red Bulls, said: “We are delighted to welcome OANDA to the Red Bull family. We are extremely proud to be the premier sports industry partner for OANDA and look forward to raising their profile in the marketplace through our unique and multi-faceted partnership.

Gavin Bambury, Managing Director of OANDA, said: “It is an exciting opportunity to partner with the New York Red Bulls, one of the most inspiring clubs in Major League Soccer. We look forward to celebrating their success in the field and introducing OANDA’s world-class brand and platform to new audiences.

“With this sponsorship, we continue to build our reputation as one of the most trusted retail companies and an award-winning platform for customers to trade at their best. It takes a unique and passionate commitment to be successful in achieving peak performance in trading the markets and driving innovation to constantly improve your game. This is the mindset that OANDA shares with the Red Bulls of New York.