Sports marketing

Golf Business News – Geoff Zeidler is the new President of Sports Marketing Investigations

Sports Marketing Surveys (SMS) is pleased to announce the appointment of Geoff Zeidler as Executive Chairman of its European and Asian businesses.

Geoff, a former rugby player and current rower and golfer, with extensive experience in both large and small businesses, has been identified as the best candidate to continue the momentum of SMS following the sad passing of Stephen Proctor in November 2021. appointment, which took effect on 20e June 2022, was carried out with the support of the company’s board of directors and trustees, including the Proctor family.

Rob McCowen, who has served as interim chairman of SMS since November 2021 and now returns to his role as non-executive director, said: “Geoff will bring a wealth of skill set to sports marketing investigations. Beyond a natural interest in the sports industry, he offers a solid understanding of how to operate businesses and be safe, profitable and inclusive for staff and stakeholders. He was the standout candidate, and I really look forward to working with him to help move SMS forward into an exciting future.

A graduate and post-graduate from the University of Cambridge, Geoff has enjoyed an extensive career, with roles involving strategy, growth, finance and governance. He started with the management consulting firm Bain & Co, followed by 9 years in M&A and corporate finance at Robert Fleming (now part of JP Morgan). He then turned to industry, creating the Spirent telecoms business; as CEO of Securitas in the UK and Ireland; then as an advisor at Wyvern Partners. He currently holds various positions as chairman and non-executive director.

“Geoff is fully committed to the ethos we have established at Sports Marketing Surveys as a genuine, innovative and nimble company,” said SMS Managing Director John Bushell. “Equally important, it subscribes to our core values ​​which reflect Stephen’s heritage – and recognizes that the relationships we develop and the ability to provide commercially sensitive and honest information with real integrity, is what ensures that we are appreciated by our customers.”

The SMS office in Wisley, Surrey.

Geoff, who joins SMS in his existing portfolio of Non-Executive Director and Chairman roles, added: “I am delighted to join SMS at a time of tangible opportunities for the business and the insight industry. . Already in 2022, they have invested in expanding skills and launching new products. I look forward to actively supporting the team as they develop new technology-enabled market intelligence services and provide strategic support to the wider international sports industry.

The SMS Board and Team would like to take this opportunity to welcome Geoff and also thank Rob for the excellent contribution he has made to the business since being asked by Stephen to take on the role. acting president.

For more information or to understand how SMS can help you generate and use strategic insights in the sports industry, please contact [email protected]

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