Sports marketing

Houston Dash hires sports marketing executive Jessica O’Neill as team president

The Houston Dash has named sports marketing executive Jessica O’Neill as team president, the Dash announced today. It will be featured in a virtual press conference this afternoon at 2 p.m. CST.

O’Neill joins the Dash after spending the previous nine years with the Carolina Panthers and Charlotte FC. In her most recent role as Director of Marketing and Communications for Charlotte FC, O’Neill was instrumental in the club’s record launch into Major League Soccer expansion and led the club’s efforts to create defining moments and impactful points of contact with the fans before a ball is kicked.

“It is high time the Dash had dedicated executive leadership that reflects the club’s importance to the sport of football and to the Houston community,” said club owner Ted Segal. “In Jessica, the Dash will have a rising star who has excelled in many facets of the sports industry and whose talents have raised the profile of the teams she has worked for. Jessica’s drive and creative approach to the The experience and commitment of the fans will be an asset for our club, our players and our fans.

In his new role reporting to Club President John Walker, O’Neill will focus on improving and growing reach, engagement and revenue across all areas of Dash, including working closely with head coach James Clarkson and the property to identify opportunities to improve the player experience. at the club. Along with Segal, she will also serve as the team’s primary advocate and spokesperson in NWSL league discussions and committees.

“I’m thrilled to join the Dash and can’t wait to start racing. Ted Segal’s commitment to making an impact in Houston has been clear to me from our earliest conversations and the addition of this role proves he is. serious about investing in women’s football,” O’Neill said. “It’s a phenomenal opportunity to work alongside a great team to enhance the player and fan experience in a way that appeals and retain talent while developing a competitive and exciting atmosphere at PNC Stadium.”

O’Neill will also play a pivotal role in helping the Club improve the Dash’s fan experience and overall brand awareness, and will work closely with the Club’s ticketing and sponsorship teams to identify new revenue opportunities for Dash.

Originally from Tampa, Fla., O’Neill and her husband Mark Lepkowski will move to Houston and officially join the club next month ahead of the start of the 2022 NWSL season.

The Dash kicked off preseason training Feb. 1 as they prepare for their ninth season in the NWSL. The 2022 season will kick off with the NWSL Challenge Cup on March 19. The season schedule will be published in the coming weeks.