Sports marketers should not underestimate the positive effects these giant social media platforms can bring to the business.
In today’s digital landscape, scrolling through social media is one of, if not the most popular activity for smartphone and desktop device owners, but especially for mobile users. In fact, in the United States alone, more than 80% of today’s population has a profile on at least one social network.
This number represents how accessible target audiences have become these days. Especially for sports marketers whose jobs require them to constantly interact with fans, attract sponsors, and educate athletes and their franchises, knowing how to use these platforms effectively can be hugely beneficial.
Below, we’ll look at how marketers in the world of professional sports can increase their market value and follower count with a social media approach that really converts.
Focus on visually pleasing images
One of the main reasons Instagram has continued to thrive since its inception is because its business model is centered around simply posting and sharing visually pleasing photo content.
Think about it – how the platform was perfectly designed for mobile and made it so easy for users to like, comment, post, repost, edit and distribute images was the one of the main reasons for its explosive success.
Although Facebook and Twitter fans also share photos, Instagram has capitalized on largely visual interaction and engagement. Sports marketers should keep this in mind and therefore focus on posting high-quality, engaging photos that immediately grab the attention of anyone visiting the page.
Publish relevant content
After curating a large selection of images, next comes written content or, in the case of Instagram, thoughtful captions. Fans are interested in everything from breaking news to team swaps, player stats and betting odds.
The most important thing is to focus on sharing information that is truly relevant to readers and their fandom. For example, as legal sports betting websites continue to pop up in the United States with free bets for their virtual users, many enthusiasts are interested in the odds and favorites from the experts surrounding the biggest sports leagues and want to see content related to this domain.
Moreover, for this content and any other word written on Instagram to reach new heights, the use of hashtags is an invaluable ingredient. For some leagues like the NBA that already have a large Instagram presence, these keywords may not be necessary, but for smaller sports markets looking to get ahead, they’re a useful way to gain more followers. in a short time.
The NBA is an example of a league with a strong digital presence that manages to attract fans from all over the world
Team up with professional athletes
The best sports brands around the world have been capturing the attention of fans through the use of professional athletes for quite some time. For example, Michael Phelps’ Olympic advertising partnership with Under Armor titled “Rule Yourself” has consistently been named one of the best and most influential sports marketing campaigns of all time.
These days, huge playmakers like Lebron James and Tom Brady have partnered with various sports brands, growing their individual brand and that of their sponsors. Often these advertisements will also provide promo codes, discounts or offers as a call to action for scrolling users. What better way to get more followers to your page than to use famous athletes as an attractive selling point?
Pay attention to current trends
Last but not least, paying attention to current trends in the field of sports is crucial to having an excellent digital presence on Instagram and any other social network. A few of these include knowledge of the esports industry, viewing sports in virtual reality and, of course, sports streaming networks that allow fans to watch their teams play in real time around the clock. and 7 days a week.
While you don’t have to be an expert in each of these trending topics, it’s essential that you stay informed about current technologies, platforms, and companies that have the potential to change the overall market.