Sports marketing

Jose Eshkenazi Smeke: Best rivalry in sports marketing before Cristiano and Messi was Karpov vs Kasparov

Jose Eshkenazi Publicidad en canchas de futbol

Jose Eshkenazi Publicidad en canchas de futbol

Jose Eshkenazi Publicidad en canchas de futbol

Jose Eshkenazi of Soccer Media Solutions explains the publicity of the match at the Olympiads

Jose Eshkenazi Publicidad en canchas de futbol

Jose Eshkenazi of Soccer Media Solutions

Jose Eshkenazi Soccer Media Solutions

Jose Eshkenazi of Soccer Media Solutions

Jose Eshkenazi Publicidad en canchas de futbol

Jose Eshkenazi Smeke: Best rivalry in sports marketing before Cristiano and Messi was Karpov vs Kasparov

The most extensive duel in chess history would bring together more than 300 journalists from 70 different countries, in addition to a total of 200 million viewers.

—José Eshkenazi Smeke

MIAMI, FLORIDA, ESTADOS UNIDOS, March 25, 2022 /EINPresswire.com/ — To speak of Anatoli Karpov and Garry Kasparov is to refer to one of the biggest and fiercest rivalries that world sport has ever had. never known. Like never before in history, chess would be the fertile ground for one of the most intense and thrilling confrontations of all time. A rivalry at the height of those between Rafael Nadal and Roger Federer, Cristiano Ronaldo and Lionel Messi or Ayrton Senna and Alain Prost. The duel between Kasparov and Karpov went beyond the boards. Each was the emblem of a different way of apprehending life and the world. Karpov was the ideal symbol of Soviet tradition, communist, deputy and leader of the Soviet Peace Fund, while Kasparov was the emblem of change that aimed to transform the Soviet innards.

The origins of the rivalry.
Anatoly Karpov Tolia, born May 23, 1951, in the town of Zlatoust, is said to be the first son of a humble working family, during his youth he graduated as an economist at Moscow University, and as As a member of the Communist Party, a member of the Soviet Parliament and chairman of the Soviet Peace Fund, Karpov represented the ideal citizen that the regime was aiming for. The young economist will be elected by the USSR to regain the title and demonstrate Soviet hegemony in so-called intellectual sport.

“Karpov’s career will begin after Soviet champion Spassky falls to American Bobby Fischer. After organizational problems with Fischer’s increasingly eccentric demands, the American will be stripped of the title, thus Karpov will be crowned world champion, and for more than ten long years (1975-1985) the title of best chess player in the world belonged to him.” recalls Jose Eshkenazi Smeke.

Karpov would successfully defend his title twice (1978 and 1981) against the same opponent, Swiss-based Soviet defector Viktor Korchnoi. In total, the native of Zlatoust was the undisputed world No. 1 for a whole decade. In total, his long list of achievements included nearly 150 international tournaments.

Harry Weinstein, born on April 13, 1963 in the city of Baku, present-day Azerbaijan, was the first son of Kim Weinstein (a Jewish engineer) and Clara Shagenovna (an Armenian engineer). After the death of his father and head of the family in 1971, young Harry was entrusted to his mother, who put aside her career specializing in armaments to devote herself exclusively to the education of her son. From an early age, the first-born of the Weinstein family will show extraordinary talent, this talent will lead him to be part of the chess academy of the Palace of Pioneers in Baku when he is n am only 11 years old. Because anti-Semitism was still very present in Soviet society at that time, his mother decided to adapt her son’s name by taking his maternal grandfather’s surname, so Harry Weinstein would be known as by Garry Kasparov. The talent of the young prodigy will quickly attract the attention of experts who grant him a scholarship to study in Moscow with Mikhail Botvinnik, the so-called father of Soviet chess. By the time Kasparov turned 18, he was already the reigning junior world champion and the youngest player to win the grandmaster title. At 20, the young talent was already seen as a serious threat to veteran Karpov’s historic reign.

The rise, the scandal and the longest game in history.
The first world championship match between the two will take place in 1984 in Moscow. The first match of the world championship ended in six victories where draws did not count. After 9 games, Karpov won by 4–0, but to add another victory he had to wait until game 27, where the score was 5–0. In game 31, Karpov would have the opportunity to seal the victory worldwide, but after a gaffe. , Kasparov managed to come from behind to claim his first victory. If Karpov hadn’t made such a mistake, chess history would be completely different.

The games passed and the year 1985 had already begun, Karpov was exhausted, but only a point away from glory, while Kasparov developed a more aggressive strategy. After 48 long games, Kasparov managed to make the score 5-3.
Surprisingly, in February 1985, the match was suspended and canceled, alleging the fatigue of the two competitors, which caused the start of a controversy that seemed to have no end in sight,
The rivalry will reach its peak when the 1984 match will be followed by 4 other matches which will find the desired outcome until November 1990. Anatoli Karpov and Garri Kimovich Kasparov will face each other face to face for another 5 historic episodes where they will share in front of the same board for a total of more than 700 hours, 5581 moves and 144 games. After long years, controversies and many disputes on and off the boards, the final result finally crowned the so-called “son of change” Garri Kasparov as the winner. The incredible final score ended up reflecting the parity of their abilities and enormous talents. The numbers would show that Kasparov has won 21 games, compared to Karpov’s 19 wins and an impressive 104 draws.

“In the end, the difference over six years was only two parts. The longest duel in chess history will attract more than 300 journalists from 70 different countries, as well as a total of 200 million viewers, record numbers for the sport. wanted to see the longest game ever,” said Jose Eshkenazi Smeke, director of Social Media Solutions.

The only tangible conflict between the two rivals took place in the final match of 1990, when Kasparov categorically refused to participate under the Soviet flag, demanding to do so with the colors of the Russian Federation. The absence of an agreement would lead to the championship being played for the only time in history without flags or colors. With the end of the long game, the golden age of chess would come to an end, marking a before and after in the sport.
After retiring from the board of directors, Kasparov entered the world of politics, creating the party “Another Russia”. This decision, along with repeated criticism of President Vladimir Putin’s government, would land him in jail. Kasparov was in total abandonment during those years and only a friend lobbied the authorities to try to see him. It was Karpov.

“I feel like I owe him, not only for his attitude of going to prison, but also for creating me. It’s just that without Karpov, there would never have been Kasparov.”

Sharon Turner
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Jose Eshkenazi Smeke Líder Publicista and Soccer Director Media Solutions