Sports marketing

KORE Software Adds to All-Star Board with Sports Marketing Veteran Ann Rodriguez

Ann brings two decades of experience working for and with major leagues, teams and brands across the global sports ecosystem

AUSTIN, Texas and SAN FRANCISCO, June 02, 2022–(BUSINESS WIRE)–KORE Software (“KORE”), the leading sponsorship and business management software solution for the sports, entertainment and corporate brand market, announced that the industry leader , Ann Rodriguez, had joined the company’s board of directors.

Ann brings over 20 years of experience managing sports marketing spend for both sports teams and corporate brands that spend heavily on sports advertising. Ann’s previous experience includes leadership roles with Under Armour, WNBA, Atlanta United FC and the San Jose Earthquakes. She most recently served as Director of Strategy and Human Resources with the Organizing Committee for the Olympic and Paralympic Games Los Angeles 2028 (“LA 2028”), where she led strategic planning, development projects strategic commercial and all aspects of HR for the biggest sporting event in the world.

“Ann brings phenomenal experience within the sports marketing ecosystem. As KORE continues to expand selling sponsorship management software to corporate brands, Ann will be a valuable thought partner who has both bought and sold sports advertising,” said Jason Fletcher, CEO of KORE. .

Ann joins the KORE Software board during a period of tremendous growth. In February, KORE made two strategic acquisitions, Hookit & SSB’s Pro Sports Vertical, to expand the company’s sponsorship and engagement marketing solutions. With these new acquisitions, KORE serves nearly 1,000 sports properties, 20,000 athletes and more than 100 of the world’s top brands. The corporate brands segment will soon exceed 25% of KORE’s annual recurring revenue.

“KORE has experienced exceptional growth and generated an impressive level of innovation in the sports ecosystem. I am inspired to join a talented team and a unique platform that continues to deliver substantial value to sports teams, stadiums and venues. corporate brands,” Ann Rodriguez shared.

KORE received a significant growth investment from Serent Capital, a growth-focused company that invests in technology companies, in 2018. Since this investment, KORE has grown 4x and completed 3 strategic acquisitions.

About KORE Software

KORE Software is a global leader in engagement marketing solutions. More than 850 of the largest organizations in the sports and entertainment industry trust KORE’s intelligence platform to quickly and securely deliver data-driven insights. Through a connected ecosystem of solutions, data, and insights, KORE helps accelerate and improve organizations’ ability to make the right decisions for their business. KORE’s platform drives excellence in sponsorship activation, fan engagement, ticket sales, partnership analysis, data analytics, and innovative marketing journeys, so organizations can build stronger connections with their fans, maximize feedback, and spend time where it matters. For more information, please visit

About Serent Capital

Serent Capital invests in growing businesses with compelling solutions that exceed client needs. As businesses grow and evolve, the opportunities and challenges they face change with them. Directors of Serent Capital have direct experience of growth through their experiences as CEOs, strategic advisors and board members of successful companies. Serent leverages its expertise and capital to help growing businesses thrive. For more information about Serent Capital, visit

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Catherine Rochard
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