Sports marketing

Launch of sports marketing agency CHEAT in Glasgow

A new Glasgow-based branding, marketing and PR agency specializing in the sports and fitness industries has launched within the Tried&True Group.

With other locations in Harrogate, London and Sunderland, the agency will offer marketing and public relations, content creation and management, SEO and web development services tailored to clients in the sports industry.

Called CHEAT, it said it aims to take a data-driven approach to sports marketing, generating deeper insights for customers and a service that “works to increase their brand visibility, audience and their income”.

The company said CHEAT gives its customers “an unfair advantage in the market by providing customers with unparalleled insider knowledge from a sports and marketing perspective.”



It is launching with several clients on board, including RugbyPass and its publications portfolio, Olympic athlete and world champion Sarah Stevenson and a business consultancy deal with former Premier League star Victor Anichebe.

CHEAT Founder and Managing Director David Winskill said: “My approach is and always has been to build a culture that allows people to thrive and do their thing while having fun along the way and Mick is more or less of the same opinion.

Founder and Managing Director Mick Tilley said: “Between us we can offer something that other agencies can’t, and that’s a wealth of experience in the marketing and sports industries, we’re a diagram of Venn alive. Between our combined experience and an innovative data-driven approach to marketing, we know we can provide customers with exactly what they need. »


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