Sports marketing

Leading Influencer Marketing Company Viral Nation Launches Sports Marketing Division, Partnering With College Celebrity Athletes

VN Sports to Cultivate Athlete-Influencers at High School and College Levels, Disrupting the Brand Partnership Industry

Advisor to the Toronto Blue Jays President, Roger Rai, said: “Viral Nation is one of the only companies that has the support and a tailored approach to empowering athletes to use their influence correctly, guiding them on how to stay true to both their own brand and their sponsors.”

TORONTO, September 2, 2021 /PRNewswire/ — Viral Nation, the leader in influencer marketing, technology and talent management, is launching its new division, Viral Nation Sports. In the new digital and influencer-driven world, the new venture disrupts traditional talent management models, helping college athletes cultivate relevant, long-term brand partnerships.

The launch of VN Sports follows a June resolution by the National Collegiate Athletic Association (NCAA), allowing college athletes to use their name, image and likeness (NIL) to seek partnership and brand endorsement deals. , previously available to athletes at the professional level. . Viral Nation Group’s history in talent and influencer relationships provides a strategic advantage for young athletes looking to break into the new normal of influencer monetization.

Viral Nation has enlisted heavyweights from the professional sports marketing industry to implement the vision of VN Sports. Operated as Vice President of VN Sports, Mike Lecce joins Viral Nation with a decade of experience in the commercial management and representation of professional athletes, including David ‘Big Papi’ Ortiz, Alex Bregman and Jose Bautista. Lecce will lead recruitment and brand partnerships for the division under the direction of the Executive Vice President of Viral Nation Group Jonathan Chanti.

Nutrition coach to professional athletes and celebrities, including Drake, Steph Curry and Imari JohnsonOVO Alonzo “Roxx” Thorne will work with Lecce and Chanti to secure brand partnerships for VN Sports customers.

“Our mission is to build one of the most inclusive and collaborative sports management divisions in the industry,” said Joe Gagliese, CEO and co-founder of Viral Nation Group. “Our new team of agents are the best in the industry: dynamic and creative, their success speaks for itself. They understand that brand partnerships speak louder than advertisements and have raised the bar when it comes to brand success. customers. They are pioneers in the new world of athlete-influencer marketing.”

Roger Rai, special advisor to the president of the Toronto Blue Jays and Rogers Communications, joins Viral Nation Sports as an official strategic advisor. “The rules of our digital world change daily: navigating this environment while maintaining a personal brand requires tact and strategy. Athletes now have access to the pioneering company’s expertise in influencer marketing and representation influencer talent, Viral Nation.” Said Rai. “Not all college athletes will graduate as professional players; VN Sports is creating lifelong opportunities that weren’t always available before.”

To scale recruitment, the new division will partner with A2A Campus Recruitment. A2A is a group of college athletes, founded by Seth’s Sugar under the supervision of Bryan Sugarwhich will support talent engagement and qualification to join the Viral Nation talent roster.

About Viral Nation

A global leader in social and influencer marketing, Viral Nation develops engaging marketing for top B2B and B2C brands. The Viral Nation group has one of the fastest growth rates in the world. Viral Nation Group includes VN Talent, which represents celebrities and influencers; VN Tech, a marketing data and analytics platform; and VN Marketing, a full-service integrated marketing company. Founded in 2014 by entrepreneurs and social marketing pioneers Mathieu Micheli and Joe GaglieseViral Nation has been recognized as one of the fastest growing companies North America. For more information, visit

Instagram: @ViralNation

Twitter: @ViralNationInc

LinkedIn: viral nation inc.


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SOURCE Viral Nation