Sports marketing

Nike Alum Marc Patrick Joins Amazon as Head of Live Sports Marketing – Deadline

As Amazon continues its sports campaign, Nike veterinarian Marc Patrick joins the tech powerhouse to lead live sports marketing.

In a package of major rights deals announced last month, Amazon landed an exclusive for the NFL Thursday night football starting in 2023. Fox has aired the games for the past three seasons.

Ukonwa Ojo, chief marketing officer for Amazon Studios and Amazon Prime Video, briefed staff on the hiring today. (Read it in full below.)

Patrick, a 20-year-old Nike veteran who was recently SVP at Beyond Meat, will report to Ujo and oversee the marketing of all live sports, including the NFL. The company has also just started broadcasting select New York Yankees games in the New York area through a stake in the YES network controlled by the Yankees. Amazon has been streaming games live for years as linear networks take the lead, but it is stepping up its engagement, seeing sports as a key driver of video advertising. Globally, it also broadcasts football, tennis and other sports live.

In addition to overseeing training for the live tuning, Patrick will also be working on sports-themed documentaries and series produced by the studio.

Here’s Ujo’s full memo:

Hello everyone –

I am writing to you with some exciting news about a new member of our team – Marc Patrick will join us as Global Head of Sports Marketing. He will be responsible for the development of revolutionary multimedia entertainment campaigns for our sports offers and will work closely with the NFL as the Marketing Manager for Thursday Night Football on Prime Video. Marc will also be a partner of Studios on sports docuseries and sports– thematic content.

As we all know, live sports are a key growth driver for Prime Video. Marc’s expertise in winning execution sports Marketing campaigns on behalf of some of the world’s best known brands will ensure successful customer outreach for our premium sports contents. He will lead the team tasked with creating compelling marketing plans that effectively integrate mass media, social media, promotional activities and other means of engagement. sports fans globally.

Marc has spent over 20 years with Nike, Inc., holding key roles in various functions, geographies and sports categories as a brand marketing manager for golf, tennis, baseball, athletic training, skateboarding and soccer. One of Marc’s main accomplishments at Nike has been to help build the company’s long-term partnership with the NFL, while also running a marketing campaign to young football fans. Marc was most recently Senior Vice President of Marketing at Beyond Meat, where he launched his direct-to-consumer business, and helped bring plant-based food products into the cultural zeitgeist.

Marc’s extensive and multifaceted experience makes him a tremendous addition to the team – and I know he will do a fantastic job of strengthening our efforts on behalf of our growing company. sports offerings. Marc will report to me but will work closely with the Sports team under Marie Donoghue. Please join me in welcoming him.

Thank you.