Chris Madsen, former head of Chelsea Football Club’s partnership management in the Asian office, has joined Nike as director of sports marketing for South East Asia and India. Madsen (pictured) said in a LinkedIn post that this was a role he was “very happy to take on.” “I look forward to meeting my new colleagues here in Singapore as well as in key regions to help advance the fantastic ‘Swoosh’ brand,” he added. Nike declined to comment on Madsen’s current role.
As head of partnership management, Madsen has orchestrated and hosted several successful pre and postseason touring matches in Singapore, Malaysia, Indonesia, Thailand, China, Japan and Australia, said his LinkedIn. With over 10 years of experience under his belt, Madsen is a senior sports and entertainment marketing professional with extensive knowledge of the sports industry, his LinkedIn added. Madsen specializes in partnerships, branding, management and marketing with extensive experience running and measuring online or offline activation campaigns.
Prior to his position at Nike, Madsen spent almost 11 years at Chelsea Football Club, which he joined in 2011 as head of sponsorship. He then became responsible for partnerships and sales manager for image rights. After that, Madsen headed for a year the role of Asia-Pacific Partnerships Manager in Singapore.
Prior to Chelsea Football Club, Madsen served as Head of Business Partnerships at the London Irish Rugby Club for almost two years. The London Irish Rugby Club was established in 1898 and became a professional rugby club in 1996.
Meanwhile, in September, Nike appointed GoJek’s SVP, Jasper Distel, as EMEA direct marketing director for consumers. Distel joined GoJek as Vice President, Group Head of Integrated Multimedia Lab in 2018. He held the position for a year where he built a regional digital marketing, media and sponsorship team, his LinkedIn said. . Distel was then promoted in 2019 to his current role and is currently based in Singapore.
Separately, Nike is said to have entered the metaverse after filing several new brands earlier this month. According to the US Patent and Trademark Office, Nike filed applications for “Nike” and its iconic slogan “Just Do It” on October 27. A day later, he did the same for the “Jordan” brand as well as the Air Jordan and Jumpman logos. In the app, Nike said the marks would be used for “downloadable virtual goods” and “entertainment services”. These include computer programs containing shoes, clothing, headgear, eyewear, as well as virtual non-downloadable footwear, clothing, headwear and sports equipment.
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Nike discreetly files a virtual brand. Does he enter the metaverse?
Gojek Chief Global Marketing Officer Jasper Distel switches to Nike
Launch of the Nike app in SEA with personalized experiences for consumers in the region