Sports marketing

Nordica Forms New North American Sports Marketing Team

Nordica has announced the formation of a new North American sports marketing team to serve as the company’s foundation to provide streamlined communication and top-notch service to the North American racing, freeskiing and pro communities, announced the company this week.

“Through this restructuring, we will build a strategic organizational framework that modernizes our approach and supports the growth of our Race, Freeski and Pro communities,” said Sam Beck, Nordica North America Marketing Director.

Nordica’s Joe Cavallaro will lead the new North American sports marketing team and implement a progressive promotions strategy supporting sales and upselling activities. The team will consist of three sports marketing coordinators, including one based in Canada and two in the United States. Both the Canadian and American teams will report to Cavallaro, who will be responsible for executing all aspects of sports marketing programs as well as managing the athlete and ambassador community.

“Joe exudes a passion for the sport that motivates skiers to wave the Nordica flag high in the air and he has demonstrated success and leadership through his stewardship of our ambassador programs,” adds Beck.

Cavallaro began his career with Nordica in 2018. He embraced the sport of ski racing at an early age, running a ski tuning business out of his parents’ garage during his college years at the University of Vermont where he skied for the club’s downhill and freeski teams. .

Nordica is actively seeking to fill both US Sports Marketing Coordinator positions, one covering the Eastern region and the other covering the Western region. To apply, click here.

For more information about Nordica and its products, please visit or contact Nordica at 603.298.6900 or [email protected].

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About Nordica

Nordica, founded in 1939 in Montebelluna, Italy, is one of the world’s leading manufacturers of ski equipment. For over 80 years, Nordica has produced some of the most reliable skis and boots on the market for skiers of all levels and abilities – from beginner skiers to World Cup racers. Nordica is a subsidiary of Tecnica Group SPA with US headquarters based in West Lebanon, NH. #NORDICASKi with us on: IG – @nordicaski, FB – @nordica, and on

Media Contacts

Chip Smith, SOAR Communications, o: 801.656.0472 x1, c: 801.597.7515, [email protected]


Press release courtesy of Nordica.