OLX Autos has partnered with Star Sports which is broadcasting TATA IPL 2022. The partnership will involve OLX Autos leveraging the Fall of Wickets feature and DRS (Decision Review System) in IPL 2022 over 74 matches to showcase the brand of contextual manner.
Media agency OLX Autos Wavemaker is spearheading media buying and campaign planning efforts. The brand campaign will run on a concept called “Out & In” where during box office drop or after DRS review, OLX Autos will drive its core brand positioning that only OLX AUTOS always offers the best price for a second hand car.
OLX Autos will leverage a multi-channel approach that includes digital, radio, over the top (OTT) platforms and TV, with rollout plans to deliver the maximum reach and impact among potential sellers used cars across the country, to strengthen its brand positioning.
Amit Kumar, Managing Director of OLX Autos India, said: “Cricket is still a religion in India, and IPL continues to be a suitable platform on TV from the perspective of viewership, reach and affinity between car owners. Considering the increase in the number of teams to 10 and matches up to 74, the latest edition of IPL will become even more interesting and will help us to strengthen the reach and strengthen the brand recall for OLX Autos . We believe the integration with the ‘Out & In’ concept which plays with familiar cricket lingo, will resonate with customers across India. »