Sports marketing

Olympian Ryan Bolton and Sports Marketing Veteran Archie Paton Join BOA Nutrition Advisory Board

Ryan Bolton is the owner and founder of Bolton Endurance Sports Training (BETTER). After a stellar college running career as an All-American and Academic All-American, Bolton focused on triathlon with the ultimate goal of competing in the Olympics. His running prowess combined with a strong background in swimming and cycling provided a solid foundation for his successful career as a professional triathlete. In 2000, Ryan represented United States at the Sydney Olympics and then competed at the highest level in long course triathlon races. His racing resume includes numerous international victories in the Olympic, half and full Ironman distances.

After retiring from running in 2004, Bolton earned a master’s degree in human nutrition, with a focus on stress metabolism, in 2006. This degree, combined with his bachelor’s degree in exercise physiology and his long experience in endurance sports, provided Ryan with the skills to begin his career as a top-level coach in multiple disciplines. Currently, Ryan is the United States Triathlon Performance Manager and also coaches world-class professional runners and triathletes, Olympians and amateur runners, cyclists and triathletes from around the world.

Archie Paton has over 20 years of combined experience in international sports marketing, internet applications, business systems development and management, which has provided him with unique technological and operational knowledge. Over the course of his career, Paton has successfully implemented transformation programs for many of the world’s largest sports brands, events and rights holders.

CEO of Openside Sports Limited since 2005, Archie has driven the growth and stakeholder value of some of the world’s most ambitious sports and leisure properties including; ATP World Tour, The R&A, The Open Golf Championship, Six Nations Championship, West Indies Cricket and various English Premier League football clubs. He is also a non-executive director of Hibernian Football Cluba professional football club based in Edinburgh, Scotland. Archie also gives guest lectures at a postgraduate level in marketing and international business management and, on occasion, still dons his rugby boots for charity.

“I am thrilled that Archie and Ryan have decided to join our advisory board,” said Jon Pritchett, President and CEO of BOA Nutrition. “They are outstanding leaders and are held in the highest regard by their peers. They bring deep and unique knowledge, expertise and networks to BOA. As with the other outstanding members of our advisory and medical boards, I am confident that Ryan and Archie will make meaningful contributions that will result in the optimization of athlete performance, at all levels, through game-changing products.”

BOA Nutrition is the official partner of United States Triathlon and Super League Triathlon and its first product, ENDURE, hits the market this week. To learn more about BOA Nutrition or BOA Endure, visit

About BOA Nutrition
BOA Nutrition, Inc. is a sports nutrition, food and dietary supplement company based in North Carolina. They develop unique products with new ways to deliver essential nutrients quickly so athletes of all ages and levels can perform at their best. BOA’s goal is to provide athletes with fast-acting, concentrated, great-tasting, and convenient-to-use products no matter where, when, or what sport. The company’s technology, along with many other BOA innovations, is protected by 18 provisional patents and a number of trade secrets. Follow BOA Nutrition, Inc. on Facebook, instagram, LinkedIn and Twitter.

For more information contact:

Taylor Wright

Nicole Peternel

(828) 674-5430

(312) 813-3149

[email protected]

[email protected]

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SOURCE BOA Nutrition