Sports marketing

Olympian Ryan Bolton and sports marketing veteran Archie Paton join FOB Nutrition Advisory Board

Ryan bolton is the owner and founder of Bolton endurance sports training (BETTER). After a successful college running career as an All-American and Academic All-American, Bolton focused on triathlon with the ultimate goal of competing in the Olympics. His running prowess combined with a solid background in swimming and cycling provided a solid foundation for his successful career as a professional triathlete. In 2000, Ryan represented United States at the Sydney Olympics, then competed at the highest level in long course triathlon races. His resume includes numerous international victories at Olympic, Semi and Full Ironman distances.

After retiring from racing in 2004, Bolton obtained a Masters in Human Nutrition in 2006 with a focus on stress metabolism. This degree, combined with his bachelor’s degree in exercise physiology and his long experience in endurance sports, provided Ryan with the skills to begin his career as a top trainer in several disciplines. Currently, Ryan is the United States Triathlon Performance Manager and also coaches world-class professional runners and triathletes, Olympians and amateur runners, cyclists and triathletes from all over the world.

Archie Paton has over 20 years of combined experience in international sports marketing, internet applications, business systems development and management, producing unique technological and operational information. During his career, Paton has successfully led transformational programs for many of the world’s leading brands, events and sports rights holders.

CEO of OpenSide Sports Limited since 2005, Archie has driven growth and stakeholder value for some of the world’s most ambitious sports and recreation properties including; ATP World Tour, The R&A, The Open Golf Championship, Six Nations Championship, West Indies Cricket and various English Premier League football clubs. He is also a non-executive director of Hibernian Football Club, a professional football club based in Edinburgh, Scotland. Archie has also lectured at a postgraduate level in Marketing and International Business Management and on occasion still dons his rugby boots in aid of charity.

“I am delighted that Archie and Ryan have decided to join our advisory board,” said Jon pritchett, President and CEO of BOA Nutrition. “They are exceptional leaders and are held in the highest regard by their peers. They bring deep and unique knowledge, expertise and networks to BOA. As with the other exceptional members of our advisory and medical boards, I am confident that Ryan and Archie will make significant contributions that will optimize athlete performance, at all levels, through game-changing products. “

BOA Nutrition is the official partner of United States Triathlon and Super Triathlon League and its first product, ENDURE, hits the market this week. To learn more about BOA Nutrition or BOA Endure visit

About BOA Nutrition
BOA Nutrition, Inc. is a sports nutrition, food and dietary supplement company based in North Carolina. They are developing unique products with new ways to deliver essential nutrients quickly so that athletes of all ages and levels can optimize their performance. BOA’s goal is to provide athletes with fast-acting, concentrated, flavorful and convenient products to use, wherever, whenever, and in what sport. The company’s technology and many other BOA innovations are protected by 18 provisional patents and a number of trade secrets. Follow BOA Nutrition, Inc. on Facebook, Instagram, LinkedIn and Twitter.

SOURCE BOA Nutrition

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