Sports marketing

How brands are using Twitch for sports marketing

As people searched for ways to be entertained during their forties and to connect while in-person socialization was suspended, gambling became a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans have flocked to the platform to watch their favorite creators play and interact with them. – and each other – on the chat. […]

Sports marketing

Why is sports marketing gaining popularity today? – Ghana latest soccer news, live scores, results

A defining dramatic moment that you can’t tear yourself away from with all of your passion wrapped up in the result is a common experience for sports fans and a reason many people tune in daily to follow their favorite teams. The excitement of sport provides the perfect opportunity for brands to connect with consumers […]

Sports marketing

IPNFF) announces that Jake Parks, head of adidas sports marketing for 11 years, is joining the role of advisor to the CEO for the North American sports and entertainment market

The adidas veteran has worked with NFL stars Patrick MahomesDak Prescott, Von MillerJuJu Smith-Schuster, Deandre Hopkins, Tyler Locket, Bradley Chubb VANCOUVER, BC, July 202021 /CNW/ – ImagineAR (CSE: IP) (OTCQB: IPNFF) an augmented reality company that enables sports teams, brands and businesses to instantly create their own immersive augmented reality campaigns on mobile, is pleased […]

Sports marketing

Examples of sports marketing to inspire your marketing strategy

Attention to the female audience; ever greater personalization; new technological frontiers: these are some key areas that sports marketing is focusing on. Here are some examples of sports marketing! Sport occupies an increasingly important place in our life. First a healthy and active life is now a top priority for a growing number of people […]

Sports career

4 things to keep in mind when pursuing a sports career

Full length of people in sportswear jogging while exercising on sidewalk outdoors Choosing a career is a major life decision that you shouldn’t make in a rush. After all, your choice can affect how the next few years of your life will unfold. Therefore, it would be best if you weigh your options carefully. If […]

Sports marketing

Howell Joins Everett Sports Marketing for NIL Deals | Requestor diary

Less than a week after the NCAA announced college athletes could be compensated for their name, image and likeness, former Sun Valley High quarterback Sam Howell signed with a sports management agency . According to sports journalist Darren Rovell, Howell has retained the services of Everett Sports Marketing. The agency posted on its Instagram on […]

Sports marketing

Georgia QB JT Daniels signs deal with Everett Sports Marketing

With the new NIL rules in place, Georgia’s junior quarterback JT Daniels has a deal ahead of the 2021 season. According to a report, confirmed by Daniels on social media, the Dawgs quarterback has signed with a sports marketing agency. Daniels signed with Everett Sports Marketing and is now part of the same company as […]

Sports career

He’s on the right track: Otis Slayton overcomes injuries, COVID-19 in sports career | local sports

Former Halifax County High School track and football player Otis Slayton glanced over his shoulder to watch his former high school track team begin training before they kicked off hers recently at the Tisha Waller Track & Field Complex. Slayton’s mind was not just about resuming a thriving on-track career at Hampton University, but the […]

Sports marketing

Sam Howell signs with Everett Sports Marketing for NIL

With the new NIL rules in place, the North Carolina quarterback Sam howell has a deal ahead of the 2021 season. According to a report, confirmed by Howell on social media, the Tar Heels quarterback has signed with a sports marketing agency. He is the last quarterback to sign a deal. Oklahoma quarterback Sam Rattler […]

Sports marketing

10 new trends in sports marketing

What are the new trends in sports marketing? We have selected 10 of the most interesting: from changing audiences to sustainability, personalization and the frontiers of virtual reality. The sports industry is a vast sector that borders on fitness, health, pure entertainment, as well as areas that are at the frontier of digital in all […]

Sports marketing

Branson Chamber discusses sports marketing and upcoming events | News Free

Sports and the outdoors are an important aspect of the Ozarks. Terra Alphonso, Director of Sports Marketing & Development for the Branson Chamber & CVB, provided an update on sports marketing at the Branson Board of Directors meeting on June 8. “The sports marketing department is the marketing and development of sports. We focus on […]

Sports career

10 normal star jobs before their sports career – including Deontay Wilder at Burger King

While some sports stars have never had a normal job in their lives, many have had to pay their dues in other careers before they can pursue their sporting dreams. Deontay Wilder, who will face Tyson Fury for the third time next month for the WBC heavyweight championship, worked at Burger King in his youth. […]

Sports marketing

Comscore Announces Exclusive Multi-Year TV Measurement Agreement With Global Sports Marketing Agency Octagon

RESTON, Virginia, June 15, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted all-platform media planning, transaction and review partner, today announced that Octagon, the world’s leading marketing and talent management in sports, signed a multi-year agreement to use Comscore TV data for planning, purchasing and measurement. Under the agreement, Comscore will be the […]

Sports marketing

Dentsu International launches sports marketing unit in India

New Delhi: Advertising company Dentsu International announced on Monday the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) and Dentsu Sports Asia (DSAsia), Singapore, headquartered in Tokyo. DSI and DSAsia are global agencies that provide marketing solutions to advertisers by partnering with popular sports properties. In […]

Sports marketing

Dentsu International Launches Sports Marketing Unit in India; Appoints former cricketer Anand Yalvigi as manager

The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will operate under DSAsia. Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu […]

Sports marketing

How sports marketing helped strengthen the TCS brand

TCS has signed a 6-year partnership with the London Marathon like his title partner where the organization will use Technology to improve the overall event experience. Over the years, TCS has partnered with some of the biggest running events in the world, events spanning 4 continents and 12 different cities. We talk to Michelle doti […]

Sports marketing

Nike, Osaka and a new era in sports marketing

Nike defended Naomi Osaka’s decision to withdraw from Roland Garros Adidas and Under Armor struggled to recover from challenges posed by the Covid-19 pandemic Could Gymshark be a legitimate competitor to industry giants? There is no lack of opinions on Naomi Osaka’s decision to withdraw from Roland-Garros. Her defenders argue that she should be praised […]

Sports career

Sports Career Fields in Coaching and more at the United States Sports Academy | Happening here

We met with Dr. Roch King, Chairman of the Sports Coaching Council of the United States Sports Academy. He shared with us some great information on how USSA can help you boost your athletic or athletic coaching career. Click on the link to see more. Below is information provided by the United States Sports Academy: […]

Sports marketing

Sports Marketing Workshop, in collaboration with Marcus Graham Project and Black Sports Professionals of Cleveland

The Cleveland Browns partnered with the Marcus Graham Project (MGP) and Cleveland Black Sports Professionals to host the Browns Be the Solution: Sports Marketing Workshop at FirstEnergy Stadium last week. Thanks to the help of the three groups, in addition to the wonderful volunteers, the event was a huge success. The four-day workshop gave 21 […]

Sports marketing

Reputable Woman-Owned Sports Marketing Agency Becomes ‘Unmatched’

“Our relationship with customers allows us to help them create genuine engagement and have an immediate impact on business performance. “ Tweet this “Unrivaled Group is about developing marketing strategies that put fans and athletes in their place, at the center of that strategy,” Tyson said. “We measure all points of engagement and build a […]

Sports marketing

Dedicated to diversity, the Browns host a sports marketing workshop

CLEVELAND – At the club level of FirstEnergy Stadium, a small group of young professionals gathered for a four-day sports marketing workshop. Over the course of these four days, participants learned about the industry, networked with professionals, and received tools to help them in any career they might venture into. The workshop was organized in […]

Sports marketing

Global Sports Marketing Intelligence Software Market 2021

Dallas, May 26, 2021 (GLOBE NEWSWIRE) – Global Sports Marketing Intelligence Software Market 2021-2026 Sports Marketing Software market report provides detailed analysis of global market size, regional and country level market size, market segmentation growth, market share, competitive landscape, analysis of sales, impact of national and global market players, value chain optimization, trade regulations, recent […]

Sports marketing

JD Sports Marketing Duo Joins Prolific North Hemp Suppliers

Love Hemp Group, a UK supplier of cannabidiol and hemp products, has announced the appointment of two JD Sports marketing officers. Stephen White and Steve Horan join the company after both working at JD Sports Fashion for 19 and 20 years respectively, where they served as Group Marketing Director and Marketing Manager. During their time […]

Sports marketing

Greene Sports & Entertainment LLC and Ray Schulte Sports Marketing join forces

PLANTATION, Florida, May 10, 2021 / PRNewswire / – Greene Sports & Entertainment LLC today announced that the company will join forces with Schulte Sports Marketing to market the high demand associated with the autograph of former New York Yankee captain and current Miami Marlins manager , Don Mattingly. These entities have worked effectively in […]

Sports career

“This match cost me a few months of my sporting career”

Rafael Nadal finally clinched his first title on the red at Barcelona last week, incidentally after having canceled match point against Stefanos Tsitsipas in the final. The 20-time Grand Slam champion thus redeemed the misstep in Monte-Carlo, where he was eliminated in the quarterfinals at the hands of a wild Andrey Rublev. Thanks to the […]

Sports marketing

Amazon Appoints Nike Alum as Global Head of Sports Marketing

Amazon has named Marc Patrick, former chief marketing officer of Nike, as global head of sports marketing. Patrick had a 21-year career at Nike from 1998 to November 2019. His last position was Head of Global Brand Communications, and prior to that he was Head of Global Brand Marketing, Specialty Categories (Golf, Tennis and Nike […]

Sports marketing

Cinch hires sports marketing agency for extensive sponsorship package

Cinch is an online used car marketplace and was launched in October 2020. Its national advertising campaign features television personality Rylan Clark-Neal, and the brand has signed high profile sponsorship deals with Tottenham Hotspur, Northampton Saints, the Lawn Tennis Association for the cinch Championships and the ECB, as as main partner of England Cricket. Pitch’s […]

Sports marketing

Nike Alum Marc Patrick Joins Amazon as Head of Live Sports Marketing – Deadline

As Amazon continues its sports campaign, Nike veterinarian Marc Patrick joins the tech powerhouse to lead live sports marketing. In a package of major rights deals announced last month, Amazon landed an exclusive for the NFL Thursday night football starting in 2023. Fox has aired the games for the past three seasons. Ukonwa Ojo, chief […]

Sports marketing

Sports marketing is the new sophisticated tool in a brand’s arsenal

G Srinivvasan, Head of Sporjo, a platform launched to help build careers in the Indian sports industry, writes about the potential of sport as a tool for new-age marketers, in the context of its evolution from a simple “game” to a “sophisticated fan-driven event applied to data.” For much of his career he has held […]

Sports career

The Denison Sports Career Exploration Club – The Denisonian

SARAH WUELNER, Asst. Sportswriter – The Denison Sports Career Exploration Club is new this year to help students find a career in the sports industry or for those who want to learn more about sports. The board of directors consists of the founders, Max Hoffman ’23, Johnny Fabian ’23, Sammy Cintra ’23 and Sam Secrest […]

Sports marketing

New Buffalo-Based Sports Marketing Company Coaching Established and Upcoming Professional Athletes

Big Bills Lorenzo Alexander recently joined Avalon Sports as Vice President of Player Engagement. BUFFALO, NY – During his 16-year career in various roles with the Bills front office, Pat Mathews has met hundreds of professional football players. The Niagara Falls native saw firsthand how they run their careers and where things sometimes fall through […]

Sports career

ASU assistant Anthony Coleman to leave coach for new sports career

Anthony Coleman (left) (Photo: EveCraig / SunDevilSource, 247Sports.com) Anthony coleman is leaving his duties as Arizona State’s assistant men’s basketball coach to pursue a career change, he told Sun Devil Source. Coleman is set to work for Excel Sports Management, which represents professional athletes in marketing and management, and last week announced the addition as […]

Sports marketing

10 Sports Marketing Trends You Should Know & Use

Classic examples of OTT offerings are Netflix, Amazon Prime or Facebook. OTT stands for “Over the top” and means that content can ultimately be received regardless of the terminal. What is the relationship with sport? Platforms like Facebook or Amazon have been shaking up the sports rights market, as it has been called for decades. […]

Sports marketing

Sports marketing trends for 2021

Uncertainty surrounding the COVID pandemic continues to limit future planning as we look to 2021, and sports marketers in particular are currently assessing what to take away from a mercurial 2020 in terms of buying trends. , audience habits and impact of live events changed. . So, while the world is clearly still on the […]

Sports marketing

Gilles Morgan | Why data is the new oil of the sports marketing industry

The oft-used phrase ‘data is the new oil’, first coined by British mathematician Clive Humby in 2006, has stood the test of time – albeit with a few additions and new analogies. In its original formulation, the data was similar to petroleum in that if it wasn’t refined, it couldn’t really be used. Humby’s argument […]

Sports marketing

Asher-Smith targets double standards in sports marketing | More sports news

Britain’s fastest sprinter, Dina Asher-Smith, criticized sports marketers for the differences in the way they present male and female athletes, saying too many posts featuring women focus on aesthetics rather than sporting success. The 25-year-old, a three-time European gold medalist and British record holder in the 100 and 200 meters, said that while marketing campaigns […]

Sports marketing

The Limitless Potential of Live Storytelling in Sports Marketing | Marketing

Sports marketing can be tricky. From starting conversations about race to changing attitudes about equality and diversity, sport can hit, hook and cut across the societal spectrum to create positive change. Right now, with more people staying home and yearning for a shared human experience, live sports is a bountiful well of untapped marketing potential, […]

Sports profit

Hibbett Sports profit exceeds estimates, but sales are slightly lower

Hibbett Sports Inc. said on Friday it had net income of $ 23.9 million, or $ 1.39 per share, in its fiscal fourth quarter as of Jan. 30, from $ 6.0 million, or 34 cents per share , during the period of the previous year. Adjusted earnings per share came in at $ 1.40, ahead […]

Sports marketing

Sports marketing professor doesn’t think Sabers will struggle to sell tickets

BUFFALO, NY (WIVB) – The Buffalo Sabers are tied for last place in the MassMutual East Division. The world is in the midst of a pandemic. Anyone attending a game at KeyBank Center when the team hosts fans on March 20 will be required to take a COVID-19 test. Still, Buffalo State sports marketing professor […]

Sports marketing

Report: COVID-19 forever changed sports marketing

The COVID-19 pandemic has changed sports sponsorship, accelerating trends already in play such as the growth of hybrid events, the growing importance of player advocacy and the popularity of esports, according to Nielsen Sports Global Sports Marketing Trends 2021 report. The new Sponsorship Value Trends 2021 report has identified how these macro-trends will influence the […]

Sports marketing

Hercules Tires strengthens its sports marketing portfolio

In 2020, Hercules Tires launched an exclusive, multi-year partnership with 32 colleges and universities, covering eight NCAA conferences, which was secured and activated through Van Wagner. Today, Hercules Tires, a subsidiary of American Tire Distributors (ATD), continues to grow its legendary sports marketing portfolio with two additional sponsorships on the basketball court: the Hercules Tires […]

Sports marketing

Nielsen Sports Releases Top Global Sports Marketing Trends For 2021

Nielsen Sports published a report on the evolution of sponsorship value in 2021. Among Nielsen customers, on average 15% of the brand’s marketing budgets are allocated to sponsorship but are often not measured against direct sales. The report found that live and virtual sports experiences are merging. Even as fans gradually return to live events, […]

Sports marketing

Elk Grove returns to sports marketing this weekend

Elk Grove Village’s next major foray into sports marketing will hit the world stage this weekend. Three ads touting the village’s sprawling industrial park with its “Makers Wanted” slogan will air on NBC’s Saturday afternoon broadcast of the New Balance Indoor Grand Prix track meet. Elk Grove will also have on-field signage promoting the Makers […]

Sports marketing

WTA and ATP’s Tennis United Series Named Best ‘Sports Marketing Campaign’ by SPIA Asia Awards

The WTA and ATP have won another industry award for Tennis United, the digital series that gave professional tennis players a voice and delivered exclusive content to players and fans around the world in 2020. Selected by a panel of 250 industry experts, the WTA and ATP won the “Sports Marketing Campaign” category in the […]

Sports marketing

WTA and ATP Tennis United Series named Best ‘Sports Marketing Campaign’ by SPIA Asia Awards

The WTA and ATP won another industry award for Tennis United, the digital series that gave professional tennis players a voice and provided exclusive content to players and fans around the world in 2020. Selected by a panel of 250 industry experts, the WTA and ATP won the “Sports Marketing Campaign” category at the SPIA […]

Sports marketing

How brands are leveraging sports marketing to create a stronger connection with consumers

In 2019 alone, there was a 31% increase in online gamers according to the EY Media & Entertainment report By Sandeep Juneja Show me the money! “Cried Cuba Gooding Jr. in the 1996 hit movie Jerry Maguire. It was a classic scene where Gooding, a baseball player, coaxes his rather clever agent into getting him […]

Sports marketing

Why Instagram is a great tool for effective sports marketing

Since its inception in October 2010, Instagram has quickly grown into one of the busiest social media apps in the world, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly sharing network of photos has completely changed what it means to see. and publish visual content. But how has the […]

Sports marketing

Sports marketing veteran Phil Cook named WNBA marketing director – WNBA.com

Official release December 3, 2020 NEW YORK, December 3, 2020 – The WNBA today announced that Phil Cook has been named the league’s first chief marketing officer. An industry veteran with over 20 years of experience at Nike, Cook recently led Nike’s global basketball brand by identifying and serving new consumers, generating new revenue, and […]

Sports marketing

Will sports marketing be a victim of the pandemic? – RetailWire

November 23, 2020 A sharp drop in ratings for sporting events has raised fears that live sports could land among the victims of the pandemic. Ratings for recent NBA Finals dropped 49%, NHL Finals dropped 61%, and MLB World Series dropped 32%. Golf, tennis, horse racing and other sports also suffered steep declines. Among the […]

Sports marketing

Icon Source Democratizing the Sports Marketing Industry with the On-Demand Professional Athlete Market

DENVER – (COMMERCIAL THREAD) – Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and stars emerging. With over 500 athletes on the platform, Icon Source is taking the premium and previously exclusive athletic endorsement market beyond […]

Sports marketing

Sports Marketing Guru Jim Host Writes About ‘Changing the Game’ His Life & Career Story

By Zach Klemme The Independent Daily / Kentucky Today Jim Host recently moved. The Ashland native and his wife, Pat, are both in their 80s and have “drastically downsized” at a house in Lexington that better matches their ability to care for it, Host said. During this process, while going through old files, Host came […]

Sports marketing

DiFebo launches new sports marketing and revenue strategy company

DELAND, Florida., April 13, 2020 /PRNewswire/ — Matt DiFebo today announced his latest venture into the sports and entertainment industry called FanSummit, LLC. The new sports and entertainment marketing company will serve the industry focused on innovation, revenue generation and fan engagement. DiFebo, a visionary, pioneered and started a national movement in college athletics over […]

Sports marketing

BOZICH | Jim Host’s College Sports Marketing Handbook Must Read Sports

LOUISVILLE, Ky. (WDRB) – Whenever college sports come back, they’re going to need a playbook. A playbook – long before games, training and competition resume – on how to put fans at ease, rebuild their clientele and market their product Jim Host’s lifelong work provided this playbook. The host, a Lexington, Ky. Based businessman, won’t […]

Sports marketing

UPK publishes dissertation from Jim Host, UK alumnus and college sports marketing pioneer

LEXINGTON, Ky. (March 27, 2020) – It’s safe to say that many Kentuckians and college athletic fans are no strangers to the Jim Host name. In his new book, “Changing the Game,” written with Eric A. Moyen and published by University Press of Kentucky, Host details his entrepreneurial career in sports marketing. In “Changing the […]

Sports marketing

What the coronavirus means for sports marketing

The postponement of the Summer Olympics, coupled with the suspension from play in the NBA and NHL, disappointed fans around the world. For brands, however, the impact of COVID-19 may require the creation of a new playbook if they are to continue marketing to sports. For some, that may mean taking the money invested in […]

Sports marketing

Get Inspired by Sports Marketing Success to Engage Your “Fans” Digitally

Globally, there are few industries that match the influence the sports industry has with its fans. The sport captures the attention of an audience of people from different backgrounds, while generating impressive income streams. The sport itself is big business. In fact, FIFA has announced that it expects to earn $ 6.56 billion as the […]

Sports marketing

10 Instagram tools that are changing sports marketing

As one of the first industries exposed to trends, it can be difficult to know what to do, which is why many sports social media channels have started to look into certain tools to give them an edge. And whether you’re a young football professional or a footballer with a platform of influence, here are […]

Sports marketing

Sports Marketing and the Law: Three Dos and Don’ts around Sporting Events

For more than a century, sponsorship and advertising revenues have been essential components of sporting events. They not only help pay for the events themselves, but also stadiums and team salaries – they even play a role in lowering ticket prices for fans. Without advertising and sponsorship, the sports industry would be a much more […]

Sports marketing

Invisalign Expands Sports Marketing Strategy Across NBA, NFL, NHL, and MLS

Invisalign Invisalign has become the “Official Smile” partner of five professional sports franchises across the NBA, NFL, NHL and MLS. Instead of going deep by partnering with a league and activating all of their teams, Invisalign chose to go deeper and hit some of the top performing teams in every sport. These teams include the […]

Sports marketing

David Hopkinson does global sports marketing at Real Madrid

David Hopkinson was drawn to the worldwide audience of Real Madrid. Courtesy of David Hopkinson David Hopkinson, head of partnerships for Spanish football club Real Madrid and former commercial director of the Maple Leaf Sports & Entertainment (MLSE) partnership, has not always been passionate about the sport. What interests him are people. As a young […]

Sports marketing

The Sports Marketing course prepares students for a variety of jobs

A sports marketing course debuted this fall at Vestavia Hills High School, offering students a chance to explore a myriad of careers in sports, entertainment, broadcast and marketing. The class is led by Morgan Jones, who also runs the Vestavia News Network and helps run the Rebel Nation Sports Network. These student-broadcast productions create information […]

Sports marketing

Levi’s adapts sports marketing strategy as athletes become influencers

NEW YORK – Denim pioneer Levi Strauss & Co. is stepping up its focus on sports marketing as emerging digital and social channels transform how athletes connect with fans, pushing brand sponsors into the producer category of content. Back in his hometown in May 2013, the 166-year-old brand secured the naming rights to the San […]

Sports marketing

Former VHS athlete finds career in sports marketing – MyVeronaNJ

Julieanne Mascera (far right) with Julian Pinnix-Odrick, digital marketing coordinator, Malka Sports; Kevin Malast, vice president of talent, Malka Sports; Jason and Devin McCourty of the New England Patriots; and Pat Capra, President and CEO, Malka Sports The Verona High School lacrosse players are now hard at work for their 2019 season. As they do […]

Sports marketing

Groundbreaking Sports Marketing Diversity Researcher Shares Expertise with Major League Sports

Professor Ceyda Mumcu tackles several research projects in addition to teaching, counseling 60 students and creating internship and networking opportunities for the next generation of sports managers and marketers. March 11, 2019 By Jackie Hennessey, contributing writer Ceyda Mumcu is an expert in sports marketing, fan behavior and marketing analytics. Ceyda Mumcu, who co-authored the […]

Sports marketing

Navy Sports Marketing Student Internship Program

Navy Sports Marketing Student Internship Program The Navy’s Sports Marketing department offers internships throughout the year; summer, fall and spring. During the fall and spring, internships are designed to mirror the academic semester and run from the first week of classes to the last week of classes. Exam week is optional for interns to complete […]

Sports marketing

How live social content is changing the future of sports marketing

Live sports have always connected fans around a passionate shared experience. And yet the way we engage with our favorite players, share our passion for the game and interact with the sport has changed dramatically over the past 25 years. When I was growing up in the early 90s, most of the sporting experience centered […]

Sports marketing

Arizona Learfield Sports Marketing – University of Arizona Athletics

JOE MOELLER | General manager [email protected] | 520-626-5538 Joe became CEO of the University of Arizona in 2012. After spending his entire career in fundraising, public relations, marketing, media and sponsorships, Moeller came to Tucson from San Diego. While in California, he served as Senior Associate Athletic Director for External Relations at San Diego State […]

Sports marketing

Arnold Palmer was the father of modern sports marketing

Arnold Palmer was one of the greatest golfers of all time, but he was also one of the greatest marketers of all time. During his lifetime, he earned nearly $7 million on the golf course. Outside of that? He did at least 50 times that. Without Palmer – and his agent Mark McCormack – Michael […]

Sports marketing

Careers in the sports marketing industry

Students, who are considering a career in the field of sports marketing, might have a variety of options to choose the form. Marketing, public relations, online sales, corporate sponsorship and the list can be endless. Students may even consider careers in certain fields such as management of sporting events and organizations, promotion of sporting goods, […]

Sports marketing

The Unique Sports Marketing Challenges Facing Minor League Baseball

(Photo by John Grieshop/Getty Images) Marketing sports events can sometimes be a difficult task. For minor league baseball, it’s even more difficult. For families with limited disposable income, luxuries like sporting events are often the first things to go. Vast improvements to the home viewing experience have discouraged many from attending games, and a team’s […]

Sports marketing

Sports Marketing Association – University of Arizona Athletics

SMA Eboard with the Territorial Cup The Sports Marketing Association (SMA) works directly with Arizona Athletics and ASUA to market athletic events to the University of Alberta student body and the Tucson community. The club helps promote each of the 20 NCAA Division I sports in Arizona, with a particular focus on soccer, volleyball, men’s […]