Sports marketing

Why Instagram is a great tool for effective sports marketing

Since its inception in October 2010, Instagram has quickly grown into one of the busiest social media apps in the world, with over 1 billion monthly active users in 2020. It’s clear that the user-friendly sharing network of photos has completely changed what it means to see. and publish visual content. But how has the […]

Sports marketing

Sports marketing veteran Phil Cook named WNBA marketing director – WNBA.com

Official release December 3, 2020 NEW YORK, December 3, 2020 – The WNBA today announced that Phil Cook has been named the league’s first chief marketing officer. An industry veteran with over 20 years of experience at Nike, Cook recently led Nike’s global basketball brand by identifying and serving new consumers, generating new revenue, and […]

Sports marketing

Icon Source Democratizing the Sports Marketing Industry with the On-Demand Professional Athlete Market

DENVER – (COMMERCIAL THREAD) – Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and stars emerging. With over 500 athletes on the platform, Icon Source is taking the premium and previously exclusive athletic endorsement market beyond […]

Sports marketing

Sports Marketing Guru Jim Host Writes About ‘Changing the Game’ His Life & Career Story

By Zach Klemme The Independent Daily / Kentucky Today Jim Host recently moved. The Ashland native and his wife, Pat, are both in their 80s and have “drastically downsized” at a house in Lexington that better matches their ability to care for it, Host said. During this process, while going through old files, Host came […]

Sports marketing

BOZICH | Jim Host’s College Sports Marketing Handbook Must Read Sports

LOUISVILLE, Ky. (WDRB) – Whenever college sports come back, they’re going to need a playbook. A playbook – long before games, training and competition resume – on how to put fans at ease, rebuild their clientele and market their product Jim Host’s lifelong work provided this playbook. The host, a Lexington, Ky. Based businessman, won’t […]

Sports marketing

UPK publishes dissertation from Jim Host, UK alumnus and college sports marketing pioneer

LEXINGTON, Ky. (March 27, 2020) – It’s safe to say that many Kentuckians and college athletic fans are no strangers to the Jim Host name. In his new book, “Changing the Game,” written with Eric A. Moyen and published by University Press of Kentucky, Host details his entrepreneurial career in sports marketing. In “Changing the […]

Sports marketing

What the coronavirus means for sports marketing

The postponement of the Summer Olympics, coupled with the suspension from play in the NBA and NHL, disappointed fans around the world. For brands, however, the impact of COVID-19 may require the creation of a new playbook if they are to continue marketing to sports. For some, that may mean taking the money invested in […]

Sports marketing

Get Inspired by Sports Marketing Success to Engage Your “Fans” Digitally

Globally, there are few industries that match the influence the sports industry has with its fans. The sport captures the attention of an audience of people from different backgrounds, while generating impressive income streams. The sport itself is big business. In fact, FIFA has announced that it expects to earn $ 6.56 billion as the […]

Sports marketing

10 Instagram tools that are changing sports marketing

As one of the first industries exposed to trends, it can be difficult to know what to do, which is why many sports social media channels have started to look into certain tools to give them an edge. And whether you’re a young football professional or a footballer with a platform of influence, here are […]