Sports marketing

Sports Marketing and the Law: Three Dos and Don’ts around Sporting Events

For more than a century, sponsorship and advertising revenues have been essential components of sporting events. They not only help pay for the events themselves, but also stadiums and team salaries – they even play a role in lowering ticket prices for fans. Without advertising and sponsorship, the sports industry would be a much more […]

Sports marketing

Invisalign Expands Sports Marketing Strategy Across NBA, NFL, NHL, and MLS

Invisalign Invisalign has become the “Official Smile” partner of five professional sports franchises across the NBA, NFL, NHL and MLS. Instead of going deep by partnering with a league and activating all of their teams, Invisalign chose to go deeper and hit some of the top performing teams in every sport. These teams include the […]

Sports marketing

David Hopkinson does global sports marketing at Real Madrid

David Hopkinson was drawn to the worldwide audience of Real Madrid. Courtesy of David Hopkinson David Hopkinson, head of partnerships for Spanish football club Real Madrid and former commercial director of the Maple Leaf Sports & Entertainment (MLSE) partnership, has not always been passionate about the sport. What interests him are people. As a young […]

Sports marketing

The Sports Marketing course prepares students for a variety of jobs

A sports marketing course debuted this fall at Vestavia Hills High School, offering students a chance to explore a myriad of careers in sports, entertainment, broadcast and marketing. The class is led by Morgan Jones, who also runs the Vestavia News Network and helps run the Rebel Nation Sports Network. These student-broadcast productions create information […]

Sports marketing

Former VHS athlete finds career in sports marketing – MyVeronaNJ

Julieanne Mascera (far right) with Julian Pinnix-Odrick, digital marketing coordinator, Malka Sports; Kevin Malast, vice president of talent, Malka Sports; Jason and Devin McCourty of the New England Patriots; and Pat Capra, President and CEO, Malka Sports The Verona High School lacrosse players are now hard at work for their 2019 season. As they do […]

Sports marketing

Groundbreaking Sports Marketing Diversity Researcher Shares Expertise with Major League Sports

Professor Ceyda Mumcu tackles several research projects in addition to teaching, counseling 60 students and creating internship and networking opportunities for the next generation of sports managers and marketers. March 11, 2019 By Jackie Hennessey, contributing writer Ceyda Mumcu is an expert in sports marketing, fan behavior and marketing analytics. Ceyda Mumcu, who co-authored the […]

Sports marketing

How live social content is changing the future of sports marketing

Live sports have always connected fans around a passionate shared experience. And yet the way we engage with our favorite players, share our passion for the game and interact with the sport has changed dramatically over the past 25 years. When I was growing up in the early 90s, most of the sporting experience centered […]

Sports marketing

Arizona Learfield Sports Marketing – University of Arizona Athletics

JOE MOELLER | General manager [email protected] | 520-626-5538 Joe became CEO of the University of Arizona in 2012. After spending his entire career in fundraising, public relations, marketing, media and sponsorships, Moeller came to Tucson from San Diego. While in California, he served as Senior Associate Athletic Director for External Relations at San Diego State […]