Sports marketing

Secret sports marketing lessons from the NBA affair

By Yasser Madriz, Miles Indest and Ryan Frankel (August 3, 2022, 1:54 p.m. EDT) — A New Orleans Pelicans National Basketball Association star recently obtained summary judgment against his former marketing agency for claims of trade secret filed against him in the United States District Court for the Intermediate District of North Carolina.[1]

At the center of the case was a marketing deal that Zion Williamson and the NBA’s Prime Sports Marketing LLC entered into in April 2019, when Williamson was a student at Duke University.

Williamson originally filed a declaratory judgment action, asking the court to declare the marketing agreement void and contrary to public order because it violated laws governing college athletes….

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