Sports marketing

Sport Maska Inc. acquires Tournament Sports Marketing Inc. and their portfolio of figure and roller skates

MONTREAL, December 8, 2021 /PRNewswire/ – Sport Maska Inc., owner of the CCM Hockey brand, is proud to announce the acquisition of Tournament Sports Marketing Inc., owner of the Jackson Ultima and Atom brands.

Jackson Ultima Figure Skates (CNW Group/Sport Maska Inc.)

Based at Cambridge, Ont., Tournament Sports Marketing is a global leader in figure skating boots, blades and complete skates through its Jackson Ultima brand. Tournament Sports Marketing is also a global leader in roller and inline skates through its Atom Skates brand. Tournament Sports Marketing’s passion for sports is embodied in its commitment to technology and innovation and aligns with the vision and strategy that Sport Maska conveys through the CCM Hockey brand.

“This is a strategic acquisition that allows us to broaden our portfolio to include everyone interested in skating, and we look forward to connecting with everyone who wants to skate. I would like to thank Kim Bauer and his team for this opportunity, and we look forward to continuing to innovate hockey and figure skating with this new portfolio of premium, recreational skating products. Marrouane Nabih, CEO of Sport Maska.

With this acquisition, Sport Maska’s product offering will now meet the needs of all skaters, on and off the ice. Sport Maska sincerely believes that skating is a sport that everyone should be able to enjoy and hopes this acquisition will help grow the game and make the sport more accessible to everyone.

“I am pleased to announce the sale of Tournament Sports Marketing. It was a tough decision after more than 35 years of building the business into a global leadership position. However, at CCM, I have secured a business that shares my passion and vision for the Jackson and Atom. I am confident that CCM has the resources and leadership to take Tournament Sports Marketing and its brands to the next level.” Kim Bauer, president of Tournament Sports Marketing.

About Sport Maska Inc.
Sport Maska Inc. is the holding company of several sports-related brands including, among others, CCM Hockey and Step Steel. With its head office located at Montreal, the company operates in Canada, United States, Europe and Asia.

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SOURCE Sport Maska Inc.