Sports marketing

Sports Marketing Association – University of Arizona Athletics

SMA Eboard with the Territorial Cup

The Sports Marketing Association (SMA) works directly with Arizona Athletics and ASUA to market athletic events to the University of Alberta student body and the Tucson community. The club helps promote each of the 20 NCAA Division I sports in Arizona, with a particular focus on soccer, volleyball, men’s and women’s basketball, gymnastics, women’s football, softball and baseball. SMA members help by volunteering during match day events as well as running in-game promotions.


Members of the SMA at our opening semester meeting.

the Sports Marketing Association (SMA), founded in 1995, offers students at the University of Arizona the opportunity to gain hands-on experience in the sports industry. Members work closely with Arizona Athletics to promote all NCAA Division I sports at the University of Arizona by assisting the Marketing Department with game day promotions. Members of the SMA will have the opportunity to learn from industry professionals through various networking events including, but not limited to, regular meetings and an annual career fair.

The importance of a strong network is critical in the sports industry and SMA strives to offer events for our members to do this, such as our annual out-of-state networking trip, trips and close connections with the Diamondbacks, Coyotes, Suns and Roadrunners, the Sports Career Immersion Day and much more.

In addition, our club hosts many social events, such as intermuros, nightlife, group outings to Arizona sporting events. A big part of SMA is philanthropy as well and we have volunteered throughout the Tucson community with Eller Make A Difference Day and our own events with Diamond Children’s Hospital and Ben’s Bells.

SMA meets bi-weekly at the Dunlap Stadium Club in Arizona Stadium, where we provide attendees with career advice, stories and insight into the world of sports from speakers with professional experience in a wide variety of areas. variety of sports fields. SMA also offers many internship opportunities to its members through Arizona Athletics and local professional teams.

If you are interested in a career in the sports industry, you have come to the right place. Check out our website or email us at [email protected]