Sports marketing

Sports marketing firm creates specific services to help colleges and their athletes take advantage of new name, image and likeness laws enacted in six states


SAN DIEGO, July 1, 2021 /PRNewswire/ — 3 large wheelshelping professional athletes build their personal brand off the field, today announced a slate of new services stemming from the recent Supreme Court ruling that the NCAA – the governing body of collegiate sports – cannot prohibit payments related to education to its athletes as well as 6 States which, at July 1, 2021will allow college athletes to benefit from the use of their name, image and likeness (NIL).

3 Big Wheels – Athlete Branding

For years, the debate has raged that college athletes aren’t ‘paid to play’, while their respective schools have benefited from their top stars – resulting in increased rights profits television, ticket sales and souvenirs. For the past four years, the NCAA has maintained a task force whose sole focus has been the creation of new rules and guidelines that would allow NIL. However, these new rules and guidelines did not materialize. Six states – Alabama, Florida, Georgia, Mississippi, New Mexico and Texas – took matters into their own hands, replacing the NCAA.

From 1st of July, it will be legal in these states for athletes to earn money with NIL. A total of 33 of the 130 FBS football programs — or about a quarter — reside in those states. As a result, the NCAA met last week to provide interim guidelines, however, college athletes – and the colleges they play for – will now be able to participate in NIL activities that are “lawful”. Sports marketing company, 3 Big Wheels, has developed a program for colleges and athletes to help with the transition and maximize success.

“With the opening of NIL, there is an incredible opportunity for universities and athletes to stand out. Now is the time to build that foundation. Universities that create a proper program to support their varsity athletes will also have an advantage in matter of recruitment.” mentioned Michael Kenny III, Founder and President of 3 Big Wheels. “There is a lot of uncertainty right now regarding federal and state legislature. However, universities and athletes who are flexible to pass the legislation once it is passed will have a clear competitive advantage.”

The new services offered by 3 Big Wheels are aimed specifically at universities and their college students. This is a comprehensive program that includes NIL training for athletes and teachers, compliance (federal and state-by-state), and marketing the success of the NIL program – which will facilitate future recruitment.

Illinois, IowaOhio, Nebraska and Oregon have bills that are at various stages and would come into effect on the same date. For states without NIL laws, athletes will be able to freely engage in NIL activities, earn money by signing autographs or endorsement deals, but schools and conferences in those states “may choose to adopt their own policies. according to interim policy by the NCAA.

For more information, please visit www.3bigwheels.comE-mail [email protected] or call (619) 846-9810.

About 3 big wheels
3 Big Wheels helps athletes build their personal brand. Made up of GoPro alumni with expertise in corporate branding, they translated branding to a personal level to help athletes earn extra income on top of their sports contracts. 3 Big Wheels has impacted hundreds of athletes in every major sport. With the advent of NIL into the college space, 3 Big Wheels has translated its brand model to help colleges and their athletes take full advantage of the opportunities of NIL (Name, Image and Likeness). For more information, visit: Email: [email protected]



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SOURCE 3 Big Wheels