Sports marketing

Sports marketing veteran Phil Cook named WNBA marketing director – WNBA.com

NEW YORK, December 3, 2020 – The WNBA today announced that Phil Cook has been named the league’s first chief marketing officer. An industry veteran with over 20 years of experience at Nike, Cook recently led Nike’s global basketball brand by identifying and serving new consumers, generating new revenue, and bringing female athletes into the world. marketing campaigns. He will report directly to WNBA Commissioner Cathy Engelbert.

As Chief Marketing Officer, Cook will be responsible for developing innovative WNBA marketing campaigns and branding messages across all platforms to connect and engage with fans and influencers. He will also be responsible for helping execute a growth strategy to make the WNBA brand a bold and progressive entertainment and media property that embodies diversity, promotes fairness, champions social justice, and champions the power of women. Working in partnership with Kate Jhaveri, NBA EVP and Chief Marketing Officer, and affiliate leagues, Cook will explore new ways to engage fans and continue to build a strong basketball fandom, which will include oversight of news and analysis. consumers to improve the WNBA’s consumer data strategy. .

“Phil Cook’s ability to tell stories of powerful players, connect with young consumers and create culturally relevant brands makes him an ideal candidate for the WNBA as we build on our brand identity and momentum. overall in the league, ”said WNBA commissioner Cathy Engelbert. “We are delighted that Phil is joining the team ahead of our historic 25th season, with opportunities to capitalize on the successful 2020 season led by the WNBA players.”

During his tenure at Nike, Cook also served as Nike’s senior brand manager for basketball concepts, where he launched successful initiatives for the company to serve female athletes through products. genuine and strategic marketing campaigns. His direct association with the WNBA began when he was Senior Brand Director for the NBA and WNBA, overseeing Nike’s newly formed strategic partnership with the leagues. In this role, he created long-standing values ​​for the Nike, Jordan and Converse brands nationally and internationally. Prior to this role, Cook led the company’s North American Women branding efforts, among other marketing-related roles.

“I am delighted to have the opportunity to contribute to the momentum the WNBA has enjoyed over the past year as it enters Season 25,” said Cook. “The quality of play on the field has never been higher, while the relevance and support of off-field athletes has attracted a growing consumer base for the league to serve. I am delighted to bring my long history of marketing world-class athletes, teams and leagues to the WNBA to inspire and develop women’s football around the world.

Originally from Peterborough, Ontario, Canada, Cook received a Bachelor of Arts in Psychology and Sociology, as well as an undergraduate degree in Business Administration from Wilfrid Laurier University in Waterloo, Canada.