Sports marketing

Sports Marketing Workshop, in collaboration with Marcus Graham Project and Black Sports Professionals of Cleveland

The Cleveland Browns partnered with the Marcus Graham Project (MGP) and Cleveland Black Sports Professionals to host the Browns Be the Solution: Sports Marketing Workshop at FirstEnergy Stadium last week. Thanks to the help of the three groups, in addition to the wonderful volunteers, the event was a huge success.

The four-day workshop gave 21 young professionals the opportunity to put together a comprehensive marketing campaign to advance Browns’ Be the Solution’s social justice efforts. In addition to presenting their ideas in front of a jury, the participants had the opportunity to network with many sports industry professionals throughout the week, to be advised in real time for their projects and to expand their professional networks.

The winning group, consisting of Katie Schroeder, Bryce Walker-Ollins, Noah Pena and Taylor Banks, stood out from the rest with their exceptional idea and the way they pitched it to the Browns organization. Additionally, Joshua Hatch was named Event of the Week MVP and was rewarded with a trip to Dallas, TX to attend the Marcus Graham Project’s exclusive iCR8 Summer BootCamp.

“It was an amazing experience with the Marcus Graham project and working with the Cleveland Browns. Being in the stadium was an amazing experience, then the workshop in general was awesome, the panels were amazing. It was so insightful that I definitely think I gained an incredible amount of information,” Hatch said of her experience.

None of this would have been possible without the help of seven people who chose to #give10 and graciously volunteered their time to mentor the young professionals through the process and make the workshop a success. Many volunteers are alumni of former MGP workshops and have decided that the experience is so valuable to them that they want to continue to help make the experience valuable to participants after them.

Volunteers included Felicia Jackson (Marketing and Client Relations Manager, UBIZ Venture Capital), Matthew Denis (Founder, Mo Soul Art & Music Festival), Johnnie Benson (MBA Candidate, Cleveland State University), Saxx Booker (Social Influencing Manager, Washington Wizards), james adams (Graphic designer, Topps Company), Jason Garrett (Owner, CoCreative) and Rosi Sanchez (Director of Digital and Community Design, Longaberger).

Felicia Jackson attended the MGP workshop in January 2019 with the Cavaliers and was asked to mentor again last week with the Browns. “Just being part of the program as a participant has really helped me, not just for my resume and my career, but just to have confidence in my ability to grow and really be in the business of marketing,” said Jackson said of her attendance at the 2019 workshop. Looking back on last week, Jackson was impressed with the impact she was truly having on attendees. “I didn’t think I would have as much of an impact as I did. I’ve had a few of the attendees reach out to me since last week with really long messages, just saying how much they appreciate me being there,” she said. Not only was being a mentor meaningful to the attendees, but Jackson said it also taught him a lot. “Even though I’m still starting my career, it makes me think I need to move differently and appreciate where I am…I can still make an impact and share my experiences with others,” she said.

Thank you to all the volunteers who chose to #give10 and contributed to the success of the Be the Solution: Sports Marketing workshop! You too can make a difference by joining our Browns First and Ten movement! This initiative was designed to inspire fans across the city to donate 10 hours in the community during the year. Since the Browns’ First and Ten movement began in 2014, more than 2.75 million volunteer hours have been pledged. If you want to help give back to your community, take the First and Ten Pledge here, then share your story with us!