Sports career

Tom Brady’s other athletic career that wasn’t

Tom Brady could be on his way to an eighth Super Bowl, but what if he sticks to the baseball field. Brady, who added a seventh Super Bowl to his resume last year against the Kanas City Chiefs, was a baseball catcher extraordinaire in 1995. His former high school baseball coach ‘thought baseball was his […]

Sports marketing

FTX US Signed Another Sports Marketing Agreement

Share this article FTX US will partner with Monumental Sports and Entertainment of Washington DC. FTX US partners with Washington sports teams FTX continues to partner with major sports teams. The U.S. arm of the main crypto exchange said it signed a sports marketing deal with Monumental Sports and Entertainment on Monday, following a series […]

Sports marketing

Bojangles shifts gears on its sports marketing – WSOC TV

CHARLOTTE, NC — Bojangles is slightly tweaking two of its sports marketing mainstays: college football and NASCAR. Over the past few months, the Charlotte-based fast food company has signed on 70 college athletes — many of them male soccer and basketball players — to promote its easy-to-use chicken and cookie menu. Endorsers include Clemson quarterback […]

Sports career

Trump-backed Walker builds on athletic career to continue race for US Senate

WASHINGTON, Aug. 25 (Reuters) – Retired football star Herschel Walker on Wednesday launched a campaign for a US Senate seat from Georgia that relied heavily on his personal rise from poverty to sporting greatness, as well as on his support of former President Donald Trump. Walker, who has never been a candidate for elected office, […]

Sports marketing

Why college sports marketing could be a game-changer for restaurants

Quick service restaurants have always been a figure in college sports marketing. Whether it’s a local pizzeria ad in the stadium or a nationwide channel running an integrated campaign with television links, college fans have responded well to brands in this category over the decades. The upcoming fall university season will not only mark the […]

Sports marketing

Georgia QB JT Daniels signs deal with Everett Sports Marketing

With the new NIL rules in place, Georgia’s junior quarterback JT Daniels has a deal ahead of the 2021 season. According to a report, confirmed by Daniels on social media, the Dawgs quarterback has signed with a sports marketing agency. Daniels signed with Everett Sports Marketing and is now part of the same company as […]

Sports marketing

Howell Joins Everett Sports Marketing for NIL Deals | Requestor diary

Less than a week after the NCAA announced college athletes could be compensated for their name, image and likeness, former Sun Valley High quarterback Sam Howell signed with a sports management agency . According to sports journalist Darren Rovell, Howell has retained the services of Everett Sports Marketing. The agency posted on its Instagram on […]

Sports marketing

Sam Howell signs with Everett Sports Marketing for NIL

With the new NIL rules in place, the North Carolina quarterback Sam howell has a deal ahead of the 2021 season. According to a report, confirmed by Howell on social media, the Tar Heels quarterback has signed with a sports marketing agency. He is the last quarterback to sign a deal. Oklahoma quarterback Sam Rattler […]

Sports marketing

Elk Grove returns to sports marketing this weekend

Elk Grove Village’s next major foray into sports marketing will hit the world stage this weekend. Three ads touting the village’s sprawling industrial park with its “Makers Wanted” slogan will air on NBC’s Saturday afternoon broadcast of the New Balance Indoor Grand Prix track meet. Elk Grove will also have on-field signage promoting the Makers […]

Sports marketing

Will sports marketing be a victim of the pandemic? – RetailWire

November 23, 2020 A sharp drop in ratings for sporting events has raised fears that live sports could land among the victims of the pandemic. Ratings for recent NBA Finals dropped 49%, NHL Finals dropped 61%, and MLB World Series dropped 32%. Golf, tennis, horse racing and other sports also suffered steep declines. Among the […]

Sports marketing

Icon Source Democratizing the Sports Marketing Industry with the On-Demand Professional Athlete Market

DENVER – (COMMERCIAL THREAD) – Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches its secure on-demand marketplace, giving brands direct access to the world’s most elite athletes and stars emerging. With over 500 athletes on the platform, Icon Source is taking the premium and previously exclusive athletic endorsement market beyond […]

Sports marketing

What the coronavirus means for sports marketing

The postponement of the Summer Olympics, coupled with the suspension from play in the NBA and NHL, disappointed fans around the world. For brands, however, the impact of COVID-19 may require the creation of a new playbook if they are to continue marketing to sports. For some, that may mean taking the money invested in […]